An event or condition that may or may not occur, but if it does occur will impact the ability to achieve a project’s objectives. In new product development, risks may take the form of market, technical, or organizational issues. For more on managing product development risks, see Chapters 8 and 15 in the PDMA ToolBook 1 and Chapter 28 in The PDMA HandBook 2nd Edition.
Risk
By
Matrix Content Team
/ September 6, 2023