Defensive Marketing

Defensive marketing is a strategy that can protect your company from others who want to compete with you. In other words, defensive marketing is a protective measure for businesses that know they have something worth protecting. Defensive marketing tactics include the following:

  • Patents – This type of defensive marketing involves acquiring patents on new products or processes to protect them from becoming knockoffs.
  • Copyrights are also another type of defensive marketing that can be used to defend a business’ products against imitations. Copyrights include but are not limited to music, literature, and artwork, among others.
  • Trade secrets – Trade secrets are any information kept secret from others to create an advantage for the business that knows it. These secrets can be anything that one’s competitors don’t know.

2023 Digital Marketing Benchmark Report

2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.

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