Analytical Marketing

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This marketing strategy is used primarily by businesses selling a service or inventory but not an actual product. It has been designed to determine which demographics in the population are most likely to purchase its product/service to reach the target audience. This means that it (1) requires data collection and (2) the use of data analysis tools for deriving insights about the consumers’ needs and wants. The insights gathered will then be used to recommend actions for marketing purposes.

2023 Digital Marketing Benchmark Report

2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.

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