marketing example strategy plan

7 Examples of Marketing Strategy Tips

Examples of Marketing Strategy will Help You with Digital Marketing Inspiration.

Examples of marketing strategy

A marketing strategy is why you need it in your business, and see examples of marketing strategy as you read this article.

Now it’s time to start creating yours.

You will need a defined digital marketing strategy by marketing channel to thrive and compete favorably with other companies in your industry. It’ll also give your entire marketing team a deeper commitment to achieving your goals.

Businesses can only be successful if their brand is where the customers are and offers what they need it to offer. Today, where you can find customers is not just in your surroundings. It is more about GPS these days – it’s the Internet and the incredible reach.

Still, to reach your audience, you need the right digital marketing strategies.

What if you knew where all the bottlenecks were in the pipeline and had them all fixed?

Last year, Forbes reported that businesses would spend $1.3 trillion on digital marketing by the end of the year. The unexpected pandemic impacted such predictions and numbers, but now that we finally see the end of it, we can expect this to happen – and the numbers to go even higher.

Due to the increased Internet use for just about everything from purchases to work during the pandemic, we can only expect these numbers to grow. A good digital marketing strategy is vital to success for a business these days.

Improve Your Digital Marketing Strategy with Examples of Marketing Strategies

examples marketing strategy

Knowing all this, it’s about time that you start working on your new strategies for digital marketing. To start on the right path, below, you’ll find seven great tips that work today.

1.   Be informed of laws and regulations – always!

The worst thing you can do for your business right now is pile up penalties and get yourself in legal trouble.

Selling and advertising things online is a serious business, and data privacy is becoming a more complex matter. To protect consumers, countries, and states, regularly change their regulations and laws.

Before you take any steps to promote or sell your products and services online, you need to make sure that you comply with the current regulations.

Even if you’re not in the European Union, just selling to people located there means you need to comply with some regulations. So, roll up your sleeves and do some research. Take some time to learn about GDPR, the General Data Protection Regulation – the legislation that prompted so many changes in the online industries.

Examples of marketing strategy for GDPR

Matrix Marketing Group

What is the GDPR in simple terms? The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for collecting and processing personal information from individuals who live in the European Union (EU).

The GDPR mandates that EU visitors be given a number of data disclosures.

2.   Work on your social media presence

examples of digital marketing plans

The past couple of months brought businesses an entirely new challenge – limited face-to-face communication. As a result, people stopped shopping in stores, had to hold their distance, and didn’t have the opportunity to see things live before they made the purchase.

It made them warier, but they also searched for solutions to buy the things they needed.

The world experienced a dramatic rise in e-commerce, especially during the movement restrictions. According to the UNCTAD report of May 2021, total retail sales increased from 16% to 19%. This made online sales more frequent than ever.

Examples of marketing strategy are everywhere, so search for ideas that may not be in your industry. Be different.

As time passed, this became a habit, a preference for many – not just a necessity. Even now, when stores are open in most parts of the world, people decide to make their purchases online. It’s convenient, simple, and requires little effort.

This gives you plenty of opportunities to make leads and sales online, especially on platforms like social media, where people’ hang out’ most of the time.

Where you’ll post your content, what type of content you’ll post, and even when – will be defined by who your target audience is. It also depends on the type of products or services you’re offering. Luckily, many platforms are available, giving you tons of chances to become noticed.

For example, you can use visual platforms like Instagram and Pinterest to present your products to the audience. Videos are extremely popular these days, and you can even go live on Facebook and Instagram. In addition, you can use the content on platforms like Twitter to make your unique offerings sharable.

Here are a few examples of marketing strategies with Facebook.

Thanks to modern tools and programs, you can easily twist and turn your creations to use them on different platforms as they require. For example, you can turn your Mp3 files to text with HappyScribe, transcribe your text from your videos to fit your blog from your live Facebook posts, etc.

3.   Connect with customers via email and examples of marketing strategy

customers email constant contact

Email marketing remains one of the best ways to connect with your customers and leads. Unfortunately, some see this as an outdated tool seeing how it’s been used for decades.

However, the numbers remain impressive – Hubspot reported that 60% of survey participants believe that marketing emails influenced their purchasing behaviors.

Why is this?

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Emails make it personal. They help you build a connection, share important data in real-time, and are opened by most recipients as long as you share the right message. Most people these days use email for all sorts of things, including work, keeping up with friends, and getting notifications and updates from preferred brands.

Constant Contact and SharpSpring bring the perfect pair delivering cost reduction in repeatable tasks, better user experience, and shorter sales cycles.

There are many ways to utilize email marketing to promote your brand, including:

  • Promote new products or services
  • Educate customers and leads
  • Build loyalty
  • Request testimonials and increase your reputation
  • Generate higher web traffic
  • Wake up ‘dormant customers’, etc.

4.   Create engaging visuals and examples of marketing strategy

Every successful marketer will tell you that one huge part of their strategy is the visual content. It’s simply not enough to send a couple of emails and write tons of content on your website to make your brand recognizable.

Good digital marketing goes hand-in-hand with quality visual content.

If you want to promote your brand and services online, there’s no escaping content. Everywhere you go on the Web, there’s text, photos, graphics, videos, etc.

Examples of marketing strategy are everywhere, so search for ideas that may not be in your industry. Be different.

Quality images are essential if you want to capture people’s attention – and turn them into customers. Most people won’t even consider what you’re offering unless they can visualize it – and why would they? With high-quality imaging, 3D renderings, and live feeds, why would anyone buy something without ensuring it’s a good fit?

And it is not just the photos that matter when you’re working on your digital marketing strategies – it’s content like videos, too. Today, videos are more successful than ever. Statistics show that 96% of online shoppers will watch a video about a product or service if one is provided.

Yet, despite the huge number of consumers who want to see video content when they buy things, about a third of companies invest in it right now. This is a great plus for you – it puts you ahead of the competition and gives you an edge, as long as you’re ready to produce this type of visual content and make it engaging.

Examples of marketing strategies for social media are all over the place.

When were you looking at your competition’s Facebook or LinkedIn company pages? What going on there?

5.   Automate digital marketing for your brand

Matrix Marketing Group - Digital Marketing Agency

Posting across different social media platforms, creating fresh content for your site, communicating with customers, sending emails, selling items, and keeping track of everything going on at your company is hard – and time-consuming.

Even if you’re a very capable person and spend all of your time working on it all, this will get harder and harder as you progress in the digital marketing world.

That’s where marketing automation comes – to help you organize and handle all tasks promptly, avoid unnecessary expenses, and eliminate the occurrence of errors.

Marketing automation can do a lot for you to schedule content, send reminders, and organize your schedule. You can use it to spread content across different platforms, schedule your email campaigns, and get notifications when something important happens.

Examples of marketing strategies include platforms like HubSpot marketing automation platforms. Click the image below to see a demo.

6.   Make some investments in advertising

Out of all forms of advertising, digital advertisements have the widest reach. There are plenty of ways to advertise your brand and products across the Web – many of which come at a much lower price than traditional methods.

Advertising on social media has proven to be highly effective, costing very little.

As long as you set the campaign to reach the right target audience and have engaging content and quality visuals to show, you can find more shoppers than you ever could with traditional methods.

7.   Keep tracking KPIs and analyzing your progress

digital marketing services conversion sales leads

Never, ever stop analyzing your progress. Analytics are important for any stage, even if your business has already reached the point you had planned for it. KPIs help you reach your goals, and analytics data will allow you to remain at the top – or get there.

Research should not be performed solely for the creation of a business plan. To learn where you did badly and where you did well, what works on the market and what doesn’t, you need accurate data in real-time.

Final thoughts on examples of marketing strategy

Digital marketing can change your business and, with it – your life. Of course, it’s a work-in-progress that will require plenty of effort on your side. But, if you do it well and are smart about it, this can help you raise your business from the ground up, keep it high and trending, and beat the competition. 

Examples of marketing strategy are everywhere, so search for ideas that may not be in your industry. Be different.

General FAQs about examples of marketing strategy

What is a digital marketing plan?

Digital or online marketing is the online promotion of a brand or a service, combining various strategies to connect with potential and existing customers.

What are some examples of marketing strategies?

Any marketing asset or effort falls under the category of digital marketing. This includes pay-per-click advertising, email marketing, social media marketing, etc. 

Why is digital marketing important?

Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money and reach more customers for less money than traditional marketing methods. Please get to know your target audience and know you personally, which can help create brand loyalty.

Who provides digital marketing services near me?

Matrix Marketing Group, a global provider of digital marketing services, provides website design, content marketing, SEO services, social media marketing, email marketing, and marketing automation technology.

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