Email Marketing

Email marketing strategies to grow your email list and engage with your audience.

Email marketing strategies are being used by startups to enterprises. They use email marketing campaigns to help boost business sales while reducing the cost of customer acquisition.

Customer retention is the basic precondition for the success of any business. It should be a key element of your sales strategy simply because the benefits are too huge to neglect.

Have you ever spend a bunch of time on tasks that can be scaled and automated? Do you know its potential to save you resources and improve your brand customer experience?

What is I told you can?

Let’s see the reasons why customer retention is so important:

• It’s cheaper than acquisition: Recruiting new customers costs five times as much as retaining current customers. At the same time, the process takes a lot less time because you don’t have to repeat the entire customer journey all the way from the start.
• Cross-selling opportunities: Recurring shoppers tend to purchase many different products. They already trust your company and know that your products or services are good, so they are not afraid of testing other items from your portfolio.
• Customer loyalty: Loyal consumers spend more than first-time buyers. A study reveals that a 5% increase in customer retention correlates with at least a 25% increase in profit. This happens because consumers don’t want to risk changing brands when they know your organization if perfectly reliable.
• Stability: A wide base of loyal consumers ensures financial stability. As they keep coming back to you and spending more money, you can count on stable revenue and invest more in lead generation.
• Brand advocacy: Loyal customers are likely to recommend your business to their friends and family. It’s a big advantage because people tend to believe their peers much more than brands.

It’s a well-known fact that returning consumers make the majority of revenue, but there is no secret formula to tell you how to improve customer retention. There are all sorts of tricks and tools to use here, but email campaigns remain one of the most productive mechanisms.

According to the report, 80% of businesses surveyed rely on email marketing for customer retention. This is why we want to focus on email marketing and show you seven actionable tips that will boost your customer retention.

Send Welcome Emails

You can’t find a better icebreaker to launch a conversation with your subscribers and start building mutual relationships. According to Wordstream, welcome emails have on average four times the open rate and five times the click-through rate of a standard email marketing campaign.

Although it may seem simple at first, a welcome email actually serves multiple purposes. First of all, it’s a tailored message that helps customers to get acquainted with your brand. You can tell them briefly what you do and what to expect from your company in the days to come.

Secondly, welcome emails contain basic information about your business such as the email address, phone numbers, links to social platforms, etc. Of course, welcome emails give you the first opportunity to invite recipients to engage and check out your website.

A great example of a welcome email comes from Airbnb, a global hospitality service giant. Here’s how they address the first-time email recipient:

As you can see, Airbnb clearly explains the purpose of its business. They also share some very convincing numbers with their subscribers, thus proving the global authority of the organization.

As you can see, Airbnb clearly explains the purpose of its business. They also share some very convincing numbers with their subscribers, thus proving the global authority of the organization.

Keep It Personal with Your Email Marketing Strategies

No matter what you do or sell, it is necessary to get closer to your consumers and treat them with all due attention. The same goes for email marketing as you need to personalize communication and show that your company is not alienated.

A report shows that 62% of consumers expect companies to send personalized offers or discounts based on items they’ve already purchased. This obviously means that you have to tailor messages to fit the needs of every consumer individually.

Greg Gardner, a digital marketer at Kidsinthehouse, claims that personalization is your way of revealing the human side of the business: “Addressing receivers by their names is already a good start, but you can do much more than that. For instance, send them exclusive offers or onetime discounts based on previous interactions with your content.”

How can you achieve a satisfactory level of personalization and boost customer retention through email marketing? It’s a multilevel process, so we will divide it into several units:

• Analyze data: The first thing you need to do is to collect the best data. Demographic information taken during sign-up can help you a lot here.
• Personalized subject lines: A subscriber has to know right away that your message is interesting and customized.
• Ask questions: Asking questions is another productive way to drive engagement and bring the customer back to your brand. You can ask people to share their opinions or give suggestions, thus encouraging interaction and boosting loyalty.
• Analyze their interests: You can always analyze website behavior of your subscribers to understand what kind of content they search for.

Use Cart Recovery Emails

Do you know that approximately 75% of website visitors are clicking away from their carts? It’s a huge figure and you would skyrocket sales if you could win back at least some of those shoppers.

Email messages are an excellent tool to grab the prospect’s attention once again. Since the vast majority of users abandon shopping carts, you can utilize cart recovery emails to encourage them to complete the purchase. However, it takes a content creation wizard to convince people to go back to your website.

A subject line of the cart recovery email must be very attractive, while the copy has to be delicate but straightforward and persuasive. Besides that, there are many other factors to consider here:

• Timing: The timing of the cart recovery message is critical to the success of your plan. The best solution is to send a recovery email within 60 minutes upon cart abandonment. That way, you can catch customers while they’re “near shopping” experience is still fresh.
• Subject lines: Once again, the way you write a subject line can determine the faith of your cart recovery email.
• Add a product image: Give receivers the change to take a look at the product one more time. A picture is worth a thousand words, so they might change their minds after seeing it again.
• Include a large CTA button: In order to ensure conversion, you should include a large and clearly visible CTA button.

If you are still not sure how to write such a compelling cart recovery email, we advise you to consult with professional copywriters at Assignment Masters or any other agency from the academic review list.

Send Follow-Up Messages with Your Email Marketing Strategies

Some marketers believe that customer interaction ends once the purchase is complete, but this the right moment to send a follow-up email and keep building relationships with your clients.

The simplest option is to send a simple “Thank You” note and express gratitude. That way, you make shoppers feel acknowledged and appreciated, which is always a good way to improve retention – almost 80% of customers appreciate when companies express their gratitude.

On the other hand, you can add value to the post-purchase email by including special offers. You can cross-sell other products that are closely related to the items your customers already bought.

Even if they discard your offer, customers will remember it and appreciate the fact that you have done your best to impress them.

You can find a plethora of interesting follow-up email templates and suggestions online. Keep in mind, however, that there are other types of follow-up emails depending on the nature of your communication with the prospect and the first message that you have delivered.

It is possible to boost customer retention after trigger events, meetings, or even messages without a customer’s reply. For instance, HubSpot gives you a number of interesting suggestions in case the customer fails to answer your first message:

• Still any interest in our service?
• Any updates for us?
• It takes two to tango
• Let’s cut to the chase

You can find a whole bunch of other examples, so make sure to use them as part of the follow-up communication.

Respond Promptly to Emails Received

Email marketing strategies require metrics, tracking, and reporting.

The Internet speeds up communication and maximizes the expectations of modern consumers. Today, users want brands to be available 24/7 and reply to messages very quickly. Email users are not an exception here as almost 50% of them expect you to answer their emails within four hours.

If you want to maintain the authority and credibility of your business, make sure to answer customers’ emails as promptly as possible. It would be perfect to respond in one hour or less, but anything less than one business day can be considered professional.

By doing so, you don’t only prove professionalism but also make people feel acknowledged and appreciated. This is the best way to improve customer satisfaction, build a wider base of loyal followers, and maximize customer retention using a simple channel like email marketing.

Organize Q/A Sessions with Your Email Marketing

We don’t see too many marketers using this tactic but rest assured it is one of the best ways to boost customer retention. You can organize regular Q/A sessions to keep subscribers engaged and allow them to get familiar with your business.

Invite customers to send you questions via email and don’t forget to answer in the next newsletter. You can delegate this job to different members of your team: sales agents, marketing managers, customer service specialists, etc. It’s not a complicated technique, but it can do wonders customer retention-wise.

Why is it important to mix respondents? The logic is clear: you want to reveal the human side of your organization and prove there are some real persons working behind the scenes of your business.

Subscribers will be seeing new faces week after week and perhaps even invite some of them to come back and answer more questions. It’s an entire mechanism that inspires interaction and grows the number of recurring consumers.

Make Use of Email Marketing Tools

The year is 2019 and you don’t have to take care of everything single-handedly. The Internet is filled with precious email marketing tools for your email marketing strategies, platforms, and services, so we recommend you find a few solutions that can enhance your customer retention strategy. Some popular choices include:

• Constant Contact: This state-of-the-art automation platform can do most of the email work instead of you.
• MailChimp: One of the frequently use email automation platforms is not only comprehensive but also easy to use. You don’t need expert knowledge or previous experience to figure out MailChimp.
• Bestessays.com: It’s a writing service with professional content creators who can write outstanding email copies on your behalf.
• Grademiners: These guys do it all – from email copywriting to editing and proofreading.
• Active Campaign: This platform pairs email automation with customer relationship management and sales tool.
• SharpSpring It’s a perfect tool for clients who demand highly comprehensive CRM, email and marketing automtionsoftware.

The list goes on, but it’s your job to check other tools and select the ones that suit your business needs.

Conclusion on Email Marketing Strategies and Customer Retention

If you’ve worked in the digital marketing space, then you know about the customer experience, social media, email newsletters, call-to-actions, and SEO. Blend email marketing into your marketing campaigns and watch your sales grow.

There are many ways to drive more conversions and boost the profit of your company, but customer retention remains the most productive tactic.

We wrote this article to show you the impact of email marketing on customer retention and to explain seven actionable tips to use email campaigns to grow the number of recurring consumers.

We’re listening.

Have something to say about email marketing strategies and customer retention? Share it with us on Facebook, Twitter or LinkedIn.

Scott Mathews is a content creator at NinjaEssays and a part-time blogger at paper writing services Nerdywriters and Easy Essays.

General FAQ’s

Your email list for marketing is an essential component for most B2B and B2C companies.

Most of you might not be aware of this fact but an email listing is always proven to be one valuable asset to any of the business out there. It can always allow you to communicate with customers and even the courage to repeat business.

59% of B2B marketers say email is their most effective channel in terms of revenue generation.

It is a perfect way to distribute information quickly and to hundreds and even thousands of the people out there in the market. Even though building a list might take some time, you can always develop and then double your list within a month or two.

For that, you just need to ask people about their email addresses by adding your call-to-action items within your blog posts. This will help grow your list with your target audience, increase open rates, and help sell more products or services.

Additionally, an opt-in email list for marketing is better than purchased email lists.

Once you have opened a business profile on Instagram, you have set so many Instagram followers under your section. So, whenever you are trying to include those followers into your email marketing campaign, then you can ask for their emails and more from Instagram.

It is one of those famous social media platforms where you can maintain transparent communication with the followers. So, you can try to take that opportunity and head towards the best help while creating an email list.

Organize proper email list for marketing by finding out more:

You have to find out if the website you are using is able to capture and store emails. Most of the full servicing e-commerce websites will add newsletter functions and customer relationship management.  You might even have to upgrade to a new account type.

• There are some occasions where someone might have to build an email list without any form of a website. If this happens to be your case, make sure to partner with another reputed firm for hosting information related to you.
• Inbound marketing using landing pages that allow progressive profiling allows you to build your user profile. This allows you to deliver more relevant content to that user.

Choose a program that will host email list:

There are over 7,000 sales and marketing platforms, tools, and software to help grow your business. Be sure to understand what will save you time and money while generating a steady stream of sales leads.

If you ever need to send marketing emails to the list then a mail service like MailChimp or Constant Contact can be your guide for designing emails and helping you manage your lists.

• MailChimp, which is a free email marketing account for those people, willing to send very few of the email addresses. You might have to sign up for the paid account as your email list grows.
• Aweber and Constant Contact charge, which is completely based on a monthly fee or just per email sent.
• Marketing automation platforms like HubSpot and InfusionSoft have huge potential to drive more business while maximizing resource utilization.

Make sure to import your email list to your email marketing program. Moreover, you have to ensure that your website supports accounts, landing pages and email capture fields. It means that you will have the entire control of the website content and can even make it accessible to people who have already started an account on your present website.

Create valuable email content:

Make way for content marketing. Like a monthly newsletter designed to tell potential customers something that they always want to share on social media or with friends.

You can even try to include some social media links and “Forward to Friend” button on HTML email-based program like the MailChimp. For this stage, you can always try tutorials, industrial trend information or some expert tips. If you have some pros in your company, don’t forget to ask them to help you craft the emails.

Create valuable content for the website:

The easiest way for you to increase the conversion rate to grow your email list is by creating some quality content that is well accessible by people with an account. The customer is here to present you with email right in exchange for valuable and free content.

• You should create one landing page with a sign-up form where you can capture users information. Once you have created the account, the landing page might be leading to content. You may further have to enlist the services of a web programmer to help you with the technical aspects of your workflows or sales funnels.
• Most of the valuable website content will be in proper forms of videos, e-books, free templates, tutorials, and free downloads.  You can announce free content offered on a website, social media sites, print ads, emails and even in Google Ads with some links.

Make sure to use social media for sharing your valuable content. It is here when you will have Twitter, LinkedIn, Facebook, Instagram, and Pinterest to help you. Make sure to create accounts in this regard and share the valuable content. It is okay to lead people to the website’s landing page with ease and get to spread the news to a group of people at the same time.

Ask people to join the email mailing list

Your email marketing program can always offer you with the sign-up button to allow people to enter emails for signing up for the list. In case, you are just sending out some valuable content, then new people might want to join your list.

Moreover, you can try hosting some contests too. Creating that landing page where people might enter the contest by providing email can help you big time. Always be sure to have a valuable prize and then you can follow the contest based legal guidelines, which are otherwise dictated by none other state commerce agencies.

Always maintain consistency:

Make sure to remain consistent all the time. You need to keep a schedule of sending valuable information to an email list. Once you are all done in setting up ways to capture emails through a website, the email management program, email marketing services, and even with your social media accounts, you can always move towards some advanced list building strategies now. The more you get to understand the points, the better it is going to be.

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Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for his postings. You can visit Instagram followers for more information.

General FAQ’s