Comprehensive Guide to Creating Cornerstone Content for Construction General Contractors
Use the comprehensive guide to creating cornerstone content for construction general contractors.
Are you a construction general contractor looking to attract and retain customers?
By creating valuable, informative, and engaging content on their website, general construction contractors can set themselves apart from the competition and establish themselves as experts in their field.
By creating content aligned with your buyer’s journey, you see sales grow while cutting costs by up to 30%.
Content Marketing Stats to Know
- 92% of marketers using content marketing plan to continue investing the same amount in the channel in 2023.
- 69% of marketers expect their 2023 content marketing budget to increase more than their 2022 budget.
- Over 60% of marketers measure the success of their content marketing strategy through sales.
- Marketers’ primary goals for running marketing campaigns are brand awareness, increasing sales, and increasing engagement.
- The top three goals marketers achieve through successful content marketing are generating brand awareness, building credibility and trust, and educating audiences.
Learn more about how cornerstone content can help you!
It’s no secret that to be successful, and general construction contractors must stand out from the competition. And one of the best ways to do that is by creating cornerstone pillar on their website.
What is cornerstone content? Simply put, its content is so valuable, informative, and engaging that it becomes a foundational part of your website. It serves as a resource for your customers and helps you attract and retain new business.
But how do you create a cornerstone pillar? That can be tricky, especially if you’re unsure where to start. That’s where this guide comes in! We’ll discuss pillar content and why it matters and give tips for creating your pieces.
What is cornerstone content?
Pillar content is so valuable, informative, and engaging that it becomes a foundational part of your website. It serves as a resource for your customers and helps you attract and retain new business.
But what exactly makes content valuable? And how do you make sure your content is informative and engaging enough to be a cornerstone?
Let’s run through a few definitions to get on the same page. Vendor and inbound marketing agencies throw around words with the same meaning.
What is the purpose of the cornerstone?
A cornerstone is a foundational piece of a structure, such as a building or a wall. In the same way, cornerstone content is a foundational part of your website. It’s valuable, informative, and engaging, and helps attract and retain new customers. Cornerstone content examples include infographics, videos, blogs, and how-to articles.
So what is the purpose of cornerstone or pillar content? Simply put, its purpose is to help you build a successful business.
Creating engaging and informative content can set you apart from the competition and attract new customers. And by ensuring your content is valuable, you can ensure that it becomes a foundational part of your website.
So what are you waiting for? Start creating pillar content today!
What is silo content?
Silo content is content that is isolated from the rest of your website. It doesn’t interact with other content or serve as a resource for your customers.
In other words, silo content doesn’t help you achieve your business goals. It doesn’t attract new customers or help you retain existing ones. It can hurt your business by making it difficult for customers to find the necessary information.
Why is silo content a problem?
When you create silo content, you’re essentially creating isolated pieces of content that don’t interact with each other. This can be a problem because it makes it difficult for customers to find the necessary information.
For example, if a customer is looking for information on your services, they might not be able to find it if your website is organized into silos. Or, if they’re looking for product information, they might not be able to find it if it’s buried in a blog post.
This can be especially frustrating for customers just starting their buyer journey. They might not know where to start or what to look for, and they’re likely to give up if your website doesn’t make finding the information they need easy.
How can you avoid silo content?
The best way to avoid silo content is to make sure your content is valuable, informative, and engaging. That way, it will be more likely to attract and retain customers.
When you’re creating content, ask yourself if it’s something that would be useful for your customers. If not, then it’s probably best to leave it out. Remember, your goal is to create a resource for your customers, not to bury them in information.
What is pillar pages meaning?
A pillar page, or flagship page, is a high-level page on a website that acts as an authoritative reference for a given topic. Pillar pages are typically well-researched and well-written, providing readers with a comprehensive overview.
Pillar pages can be a great way for construction contractors to attract and retain customers.
By creating valuable, informative, and engaging content on their website, general construction contractors can set themselves apart from the competition and establish themselves as experts in their field.
What are content pages?
Content pages are your website’s pages containing information about a particular topic. They can be anything from product pages to blog posts to case studies.
One of the benefits of content pages is that they make it easy for customers to find the information they need. A well-organized website lets customers quickly and easily find the information they want.
Another benefit of content pages is that they help you to establish yourself as an expert in your field. Creating comprehensive, well-researched content can show your customers you know what you’re talking about. This can help you attract new customers and retain existing ones.
What Is Keyword Mapping?
Keyword mapping is the process of assigning a keyword to each page. Pages and keywords are arranged in groups of keyword clusters to create a topical website structure.
Google ranks based on specific URLs, and each URL needs to be optimized and relevant for the target keywords to rank.
Problems for general construction contractors about the lack of sales
Lack of sales is a major problem for construction general contractors. There are many reasons for this, but here are some of the most common ones:
- Lack of differentiation: Standing out from the crowd can be tough when you’re just one of many contractors in your area. And without a strong identity, it’s hard to generate business.
- Poor website design: If your website is difficult to navigate or doesn’t look professional, customers will be less likely to do business with you.
- Lack of online presence: If you’re not visible online, potential customers won’t be able to find you. And if they can’t find you, they won’t do business with you!
- Unclear pricing: If customers can’t easily see your prices, they’ll be less likely to contact you for a quote.
- Poor customer service: When customers have a bad experience with your company, they’re unlikely to recommend you to others. And without word-of-mouth marketing, it can be tough to drum up new business.
Why Construction General Contractors Care About Driving Traffic to Their Website for Leads
A cornerstone content strategy will increase website traffic, sales leads, and more deals.
That’s why it’s important to ensure your website is visible online. You want to make sure your site shows up in search engine results pages (SERPs) and that it looks professional and easy to navigate.
You also need to make sure your content is valuable and engaging. Why? If customers don’t find your content valuable won’t stick around long enough to become leads. That’s not what you want!
So how can you make sure your content is valuable? Here are a few tips:
- Make sure your content is relevant to your target audience.
- Make sure your content is well-written and typo-free.
- Make sure your content is informative and provides value.
- Make sure your content is interesting and engaging.
- Make sure your content is updated regularly.
- Think about ways to add visuals to your content.
- Use keywords
These are just a few of the biggest problems construction general contractors face regarding sales. But don’t worry – there’s a solution!
How to create content for Google
When it comes to creating content for Google, there are a few things you need to keep in mind:
- Make sure your content is relevant to your target audience.
- Make sure your content is well-written and typo-free.
- Make sure your content is informative and provides value.
- Make sure your content is interesting and engaging.
- Make sure your content is updated regularly.
- Think about ways to add visuals to your content.
- Use keywords
If you keep these things in mind, you’ll be well on your way to creating content that ranks well in Google search results.
Creating cornerstone content can help you attract and retain customers.
One of the best ways to overcome these sales problems is by creating cornerstone content on your website. Pillar content is so valuable, informative, and engaging that it becomes a foundational part of your site. It serves as a resource for your customers and helps you attract and retain new business.
So how do you create cornerstone content? Keep reading to find out!
Tips for creating cornerstone content
1. Start with a strong topic
The first step when creating cornerstone content is choosing a strong topic. Your topic should be relevant to your business and that would be of interest to your target audience.
To come up with ideas, start by brainstorming a list of potential topics. Then, narrow your list by considering which topics would be the most helpful to your target audience.
2. Make sure your content is relevant to your audience.
Your customers are the most important people when creating pillar content. So make sure your content is relevant to them and their needs. Discuss their questions about your industry or business, and answer them in your content.
Once you’ve chosen a topic, it’s time to start writing! When creating your content, write compelling copy that will hold your reader’s attention from beginning to end.
Your customers want information, but they also want it presented interestingly. So ensure you write in an engaging voice that keeps them reading. Use facts, stories, and examples to help illustrate your points.
Some tips for writing compelling copy include:
- Use short, concise sentences
- Use active voice
- Write in a conversational tone
- Use strong verbs
- Tell a story
- Appeal to emotion
- Use images and videos
3. Optimize for search engines
If potential customers want your content to be found, you need to optimize it for search engines.
To do this, include relevant keywords throughout your copy. But beware – too many keywords will make your content sound unnatural and could penalize you by Google. So use keywords sparingly and only when they fit naturally into your sentence.
No one will read your content if it’s hard to find or share. So make sure you design your website to make it easy for people to find and share your content. Use social media, email, and other marketing channels to promote your content.
4. Promote your content
Once your content is created, don’t just wait for people to find it! You must actively promote your content to ensure it gets seen by many people. You can use HubSpot social media management, Buffer, or Hootesuite.
There are several ways to promote your content, including:
- Sharing it on social media
- Emailing it to your list
- Guest blogging on other sites
- Adding it to forums and online communities
By following these tips, you can create compelling pillar content that will help you attract and retain customers. So what are you waiting for? Get started today!
5. Keep your content updated.
Your customers’ needs change over time, so updating your content is important. Regularly revise and update your pillar content to ensure it’s still relevant and useful for your audience. We roll through our content every week.
It can be hard to attract and retain customers in the construction industry.
One of the best ways to overcome these sales problems is by creating pillar content on your website.
Cornerstone content is so valuable, informative, and engaging that it becomes a foundational part of your site. It serves as a resource for your customers and helps you attract and retain new business.
Tips for creating cornerstone or pillar content include: starting with a strong topic, ensuring your content is relevant to your audience, writing compelling copy, optimizing search engines, promoting your content, and keeping your content updated.
Conclusion
Creating cornerstone content is a great way to attract and retain customers in the construction industry. Following these tips can create valuable, informative, and engaging content for your audience. Get started today!
How Matrix Marketing Group can help with cornerstone content
Matrix Marketing Group is a full-service marketing agency that can help you create and promote your pillar content. We have years of experience creating compelling content that engages and informs your audience.
We can help you design a strategy to promote your content and get it seen by as many people as possible. We can also help you write and optimize your content for search engines so it’s easy to find and share.
We can also help you create other marketing materials, such as videos, infographics, and social media posts. So if you’re looking for help creating cornerstone content, Matrix Marketing Group is the perfect partner.
General FAQs
What is cornerstone content?
Cornerstone content is so valuable, informative, and engaging that it becomes a foundational part of your site. It serves as a resource for your customers and helps you attract and retain new business.
What are the benefits of creating cornerstone content?
There are many benefits to creating cornerstone content, including (1) Attracting and retaining customers, (2) Establishing yourself as an expert in your field, (3) Improving your website’s search engine ranking, and (4) Cutting costs up to 30%.
What makes a good topic for pillar content?
Several factors make a good topic for pillar content, including (1) It should be relevant to your audience, (2) It should be valuable and informative, (3) It should be engaging and interesting, (4) It should be updated regularly, and (5) It should be easy to find and share.
How often should I update my cornerstone content?
It’s important to update your cornerstone content page regularly to ensure it’s still relevant and useful for your audience. We recommend updating your content at least every week.
Who should I promote my cornerstone content to?
You should promote your cornerstone pillar to as many people as possible. This includes customers, prospects, partners, and employees. You can also promote it on social media, email newsletters, and other websites.
