Great content should be at the core of everything your company does. Not only does quality content attract new website traffic, it allows you to engage with your audience by guiding them through the buying process. When developing your content strategy, we consider the whole picture – the planning, creation, distribution, and management of your content. It’s time to give your website the copywriting it deserves.
Critical Concepts for High Performing Content Strategy
Content that converts. Content that engages. Content that builds loyalty.
Define SMART Goals
Before we can begin developing your content strategy, we must first have a clear understanding of your company’s goals and what you want to achieve through content. Do you want to increase brand awareness? Drive more traffic to your website? Improve your conversion rate? We’ll develop your content strategy with your key objectives in mind to ensure your content creation consistently has a purpose.
Target Audience Research
The key to successful content strategy is to begin with a detailed understanding of your target audience so that you can provide them personalized content that addresses their needs and interests. Our team will conduct thorough research to develop buyer personas that outline the behaviors, needs, and influences of your ideal customers within your niche market.
Implement SEO Strategies
Search engine algorithms are constantly, requiring companies to work harder than ever to make sure they’re providing users with valuable content and a pleasant user experience. With organic search being a key way to generate leads and web traffic, SEO should be a staple part of your content strategy. We’ll arm you with methodologies, like keyword strategies and link building plans, to help you increase your organic presence online, improve your search rank, and attract more website traffic.
Develop Your Brand Voice
Brand personalities create a way for your company to become more relatable to your target audience by presenting a more emotional side of your business. A lot goes into determining your voice, such as the industry you’re in, who your target audience is, and how your competitors present themselves in the market. We’ll work with you to develop a unique brand voice to use throughout your marketing strategy, allowing you to form deeper connections with your ideal customers.
Content Production Plan
The messages you push out through your marketing channels should be consistent and tailored to each specific platform. For example, the content you distribute on LinkedIn should be, at least slightly, different from the content you distribute on Facebook because these social media channels cater to different types of people. Our content team will provide you with a content calendar that outlines the types of content to be published (whitepapers, ebooks, webinars, checklists, social media content) and how often they should be published and distributed (daily, weekly, monthly, or even 5x per day).