Table of Contents
- 1 What is a Content Plan in Marketing Strategies
- 2 Build Your Sales Funnel Right
- 3 Why is a Content Plan for Marketing Important for Your Business
- 4 Content Plan for Awareness
- 5 How to Create a Content Plan for Marketing for Your Company
- 6 What Types of Content are Produced in a Content Plan
- 7 Content Plan
- 8 Free Guide: The Definitive Guide to SEO in 2021
- 9 Developing a Great Content Plan
- 10 Why it is Important for Your Content Marketing Plan
- 11 Content Marketing Roadmap Framework
- 12 The 7-step Process for Your Content Marketing Plan
- 12.1 1. Documenting the Strategy & Identifying the Leaders of the Content Marketing Team
- 12.2 2. Prepare a budget
- 12.3 3. Hire the perfect team with a content planner
- 12.4 4. Acquiring the right tools
- 12.5 5. Content Mapping and Creation
- 12.6 Blogs
- 12.7 Podcasts
- 12.8 Videos and Your Content Plan
- 12.9 Photographs on Your Website and Social Media
- 12.10 Inspiring Quotes
- 12.11 How To’s
- 12.12 Infographics for Your Content Plan
- 12.13 White papers/E-books
- 12.14 Data Visualizations and Your Content Marketing Plan
- 12.15 6. Content Distribution
- 12.16 7. Measuring the effectiveness of content marketing plan
- 13 Benefits of a Content Marketing Plan
- 14 Conclusion content plan
- 15 – Learn how our company started…
- 16 General FAQs
What is a Content Plan in Marketing Strategies
Content marketing is often misunderstood as promotional material. The key of content marketing is not to sell but rather to engage.
For example, providing viewers with valuable information about a certain topic engages them and makes them more likely to purchase something from your site instead of another site.
I like to think of a Content plan as the head, heart, and hands. And here’s what I mean.
- The head is really the content that is Leading Edge, it is where your products are taking your clients and Industry, and thought leadership contents.
- Now the heart is really customer testimonials, use case studies, and customer case studies.
- And finally the hands. Think of the hands like doing things so it is your how-to articles, your visual infographics, and how-to or instructional videos.
You can also use articles or videos on your blog or website to promote your business. Still, the primary focus should be on educating customers instead of just one-sided promotion.
Content plan for marketing is a powerful way for companies of all sizes to reach their customers and a more effective way of generating leads. It’s also a great tool for building trust with your audience instead of just screaming out promotional messages.
This kind of approach to content plan is much more successful in the long term.
Build Your Sales Funnel Right
Want to create a sales funnel that can help you close more deals, generate leads, and create a database of prospects?
Why is a Content Plan for Marketing Important for Your Business
Almost everyone is online and has visited a website more than once.
This includes people looking for ways to improve their lives, find new products, or get the latest news. With such a quantity of visitors on digital media, you need to advertise your brand to reach out to your target audience.
Content marketing benefits the business in many different ways. Content marketing is important for a business because it’s a more effective way of generating leads and reaching more customers while also building trust with them.
Customers will trust your brand more when they come across quality content surrounding the company and the quality of work it does, making them believe that they can trust buying from your site instead of another site that doesn’t offer as much information about its products or services.
When you have a plan for content marketing, it’s important to make sure you’re providing your audience with valuable and engaging information. This is different from just advertising your brand or product because you want them to find out about your business without being too forceful.
Your goal should be a more natural process of growing your business, meaning that people will naturally come across the information. The more targeted you are with your content, the higher chance your brand has at being seen by the right audience, which will improve your marketing campaign.
The benefits of having a plan for content marketing are endless. Creating quality content works better than just straight-up advertising for your brand.
If we put contents in financial terms that a CFO if all would understand. we find that when we write articles known as blogs on our website we drive traffic to that site. Over time as you write more and more content you gain more and more traffic authority and trust with the search engines. So in fact it is very similar to an annuity in financial terms.
If we contrast that with online advertising, we soon find out that we may be driving tons of traffic and spending money on advertising and there’s a decent return on investment. However, when I turn online ads off all of a sudden I have no traffic.
So I often warned our clients to be careful of pure online advertising agencies because they end up holding you hostage because if you turn off the ads all of a sudden all your leads are gone. And that’s not good for any business.
Here are some benefits to having a quality plan for content marketing: It’s more beneficial for getting leads.
A solid content plan helps get your target audience involved, leading to more leads and higher conversions in the long term. Quality content will be shared, and that will allow your company’s name to spread even further.
Content Plan for Awareness
If you’re spending time marketing yourself on social media sites, then there is a great chance your target audience isn’t seeing what you post unless they follow your brand.
Not only that, but you’ll end up spending a lot of money on ads or boosting posts which won’t help build trust with your customers. It provides more value for everyone.
If you’re providing customers with quality content and information about what you do, then they will be able to make an informed decision about whether you’re right for them. This will also allow your company to grow naturally instead of forcing people to buy from your site, creating negative feedback in the long term.
You’ll be able to show up in search easier.
How often have you searched something online and seen advertisements all over the page?
It’s frustrating to see so many ads, but it can also make you doubt the business itself. Content marketing will provide your brand with more trustworthiness and value, making people more likely to click on your site because you’ll show up as a high-quality result. It builds loyalty too.
How to Create a Content Plan for Marketing for Your Company
There are many different ways to create a content plan for your marketing plan, but they all start looking at the most engaging content. This includes looking at how current events impact the type of content you might want to produce.
For example, if there is an information gap in the market about something, then it’s time to provide valuable information on that topic.
It’s also key to make sure that your content isn’t simply advertising for your business. Your goal should be to create quality content, share it out on social media sites, and let it naturally grow through word of mouth, which can help improve conversions in the long term.
After you’ve figured out what type of topics you want to cover, it’s time to create the content! The best way to do that is by forming a plan for your brand.
- What are you trying to say?
- How will you say it?
- Who is your target audience?
- Why are they the right audience for what you’re saying?
Those are all questions you’ll want to answer to gain more customers through your content plan.
Finding a reliable means for creating quality content is often the biggest challenge most businesses run into when implementing an effective content plan.
If you’re not able to create your blog or articles, then it’s time to look at hiring a professional writer who can help provide that type of content for you. Or, you could look at hiring a content marketing agency that can help you develop a plan for how you want to produce content.
Regardless of what type of content you’re trying to create, the most important part is to make sure it’s valuable enough that people will read and share it to see their friends!
This will only work if your company provides something that people want to talk about, so try and do things that will help you stand out from your competitors.
I hope these tips will help get your content marketing plan started on the right foot! Follow these guidelines, and soon enough, you’ll be able to develop a detailed plan that can change how people view your brand in no time. Best of luck!
The article about how content marketing is one of the most effective ways to reach customers. It’s important to create content that will engage your customers and provide them with valuable information.
Not only will it help you build trust with your customers, but you’ll also be able to generate more leads than ever before! Here are some ways you could implement a content marketing plan in your business today.
What Types of Content are Produced in a Content Plan
Marketing content is a broad term that typically refers to any type of content created for marketing. There are many different types of content you can create for your business, and here we will go over just five:
- social media posts
Blogs are one of the most popular content marketing strategies for businesses for and for a good reason.
When blogging, you’ll be able to communicate with customers on a more personal level than other content types allow. Blogs also create opportunities to link to content throughout your website.
A content plan charts the high-level strategy for a content team.
A content plan clarifies priorities and ownership for deadline-driven content teams while explaining the business value each content initiative will deliver to the organization.
Content marketing’s moment has passed, yet it remains extremely important for most B2B and B2C companies. You have to start thinking like a media company by telling your brand story and differentiating it for content.
This can be a challenge for many marketers who have not worked in public relations or media outlets. Start with your brand story and build out your content marketing plan, and you will be ready to go.
Content is not any less relevant than it has been. Content spending will grow exponentially over the next few years. And yet, marketing budgets make up only a fraction of the money spent on content by a typical company in a given year.
I will run you through some of the basics and give you a process to build a robust marketing content strategy.
Do you know the importance of a content plan to your website? What strategy do you have for developing fresh and relevant content?
Marketing is changing. Without the right content, your online business can collapse. If you do not invest in the right content, expect to see your business struggling.
Look at some of these recent results.
The purpose of creating the right content is to enhance all the marketing efforts that your business is currently applying to attract more customers and increase sales.
Use your content across your target customers’ buying process. Think about what content should be published to the right stage of your target audience. I’ll discuss this later.
To see customers are tuning out traditional marketing methods while consuming information. They make buying decisions on mobile phones, tablets, computers, smart televisions, and wearable devices.
57% of a typical purchase decision is made before a customer even talks to a supplier, according to a CEB study of more than 1,400 B2B customers across industries.
Free Guide: The Definitive Guide to SEO in 2021
Proven strategies to help you get higher rankings in 2021.
Developing a Great Content Plan
A content plan refers to the strategies that you develop for all your content marketing endeavors. Each year, the plan needs tweaking to get rid of the ineffective aspects.
For example, the content plan that your business followed in 2019 should change in 2020. We typically lay a quarterly theme and develop an EdCal for that period.
Your business struggles to create, publish, and distribute structured content to your targeted stakeholders without a content plan.
Why it is Important for Your Content Marketing Plan
The goals and objectives of any content marketing plan are to make the business attractive to new customers. The plan should go beyond this and bring in new clients.
The content marketing plan has specific components that include premium content assets and visual content. The other components include blogs, visual content, video, audio, and social media networks.
Premium content assets include webinars, eBooks, tools, calculators, and other similar tools.
Your business needs a content marketing plan to engage with audiences. When your brand needs improving, you should use a content plan to achieve this goal. Why?
- The plan is effective at generating leads.
- It helps you to identify the personas of your buyers/customers.
- It helps to determine the type of content that your customers need or prefer.
- A content plan helps you to identify the achievable marketing goals.
In the absence of a content plan, you are likely to focus excessively on the content or content strategy to the detriment of the overall business goals. Developing and operating within the boundaries of the content plan helps you to be more effective in your marketing strategies.
Your business cannot operate without a plan. Your marketing endeavors cannot succeed without the right plan. Content marketing is ineffective without a plan.
Content Marketing Roadmap Framework
Here is the framework I use to take brands through the development of a detailed content marketing plan.
The 7-step Process for Your Content Marketing Plan
Blind pursuit of content marketing in the hope that it proves useful and effective is a poor strategy. A proper plan is now necessary since the market is now full of savvier customers.
You have to spend time creating the plan. You need to think about the plan. Think of the practical ways the plan would help your business content marketing efforts. To do this, you should learn about the 7-step process of creating your content plan. The process is as follows:
1. Documenting the Strategy & Identifying the Leaders of the Content Marketing Team
Do not deviate from documenting your strategy. You can only identify the people to lead the content marketing team after developing and documenting your strategy.
A workforce is crucial to the effectiveness of content marketing. The size of the team is not important. If you work alone, take charge of content marketing. If you have a team under you, appoint a leader who reports to you but is responsible for all the other aspects of content marketing.
2. Prepare a budget
All marketing requires financing. Therefore, make a budget covering all aspects of content marketing – from creation to publishing to distribution. The budget should consider the need to keep the targeted audience engaged as frequently as possible.
If the business wants to engage with customers daily, it must have a budget for creating, publishing, and distributing content every day.
3. Hire the perfect team with a content planner
Hire the right team to work under your appointed leader. Your team should have a blogger. The blogger must be good with your brand story and translate that into an ongoing story with content.
A good content team requires a content creator, a social media manager, a designer, and an SEO specialist.
Good people in this category can be hard to find. Therefore, identify the qualities that you want each team member to manifest as a precondition to hiring.
4. Acquiring the right tools
The most important asset to the success of your content marketing endeavors is the right team and leader.
Once you equip the personnel with the right tools, your content mapping plan would be on its way to success. Some of the tools you need include CMS, analytics tools, project management software, and design software.
5. Content Mapping and Creation
Once the right team is in place and you bring in the recommended tools, the next step is to create content. First, the team has to know the type of content to create.
Second, the team must identify and delegate responsibility to the person who shall be creating content. The common types of content worth creating include blog posts, premium assets, and visual content. The more the team grows, the more important it is for everybody to create specific content.
Before I begin to build out my content, I must first begin with the buyer’s journey. Its simplest form is broken down into four (4) stages: awareness, consideration stage, decision, and loyalty.
Once I understand my buyers’ key questions and needs, I can begin to develop rich content that they will consume, move to the next buying stage, and ultimately make a sale.
I’ve listed a few types of content to consider as well as why they are relevant in telling your brand’s story:
If you want to tell your brand story, you should start a company blog. When writing, be sure to write for your audience rather than about you.
Not only will people share it if the content is engaging, but if you focus on the SEO of the post and do your keyword research, people will start to find you in search results and could eventually find you organically.
HubSpot and SharpSpring marketing automation are both great B2B blogging platforms.
If you want to give a literal voice to your brand’s story, podcasts are the way to go. You can re-purpose blog posts or eBooks and turn them into a podcast. You can, but I suggest that you don’t reinvent the wheel if you don’t need to.
Videos and Your Content Plan
Did you know that about 65% of consumers are more likely to buy a product or service after watching a video? Make your videos educational, entertaining, and emotional.
This is going to be a big year for video. Only a handful of business is creating video content for their audiences, which will make it easier for you to stand out from the crowd in this space and tell your story for all to hear. I use Abobe Premiere Pro for video editing.
Photographs on Your Website and Social Media
Go ahead and show your brand’s personality. Consider showing behind-the-scenes images of you and your co-workers. It will help people feel like they know you and your brand. And over 90% of people say images are a deciding factor when purchasing products and services.
Creating inspiring quote cards is an easy way to create and show your brand’s personality. Quote cards are easy to share across social media platforms. Make it easy for them to share your content to spread the word. The quotes should reflect your brand’s personality. I use SharpSpring’s social medial management systems, but Buffer’s Pablo is good too.
You have to be credible to capture your audience’s attention. How To’s imply that you know what you’re talking about because you’re passing your wisdom on to others.
If you want to appear as a thought leader through your brand or personal storytelling, How To’s are a great way to do this, whether in video or written form.
Infographics for Your Content Plan
If you want your story told, create an infographic. Infographics are easy to consume and a great way to pass on the content marketing team’s metrics without writing a novel. Here’s a great eBook on how to increase leads with infographics.
Writing white papers, guides, and e-books is a great way to establish authority within your industry and help further your story. Great brand storytellers engage their audience. Be sure to write what your personas want/need, not what you want to write personally for them.
Data Visualizations and Your Content Marketing Plan
Simple facts and figures do not typically resonate when it comes to storytelling unless, of course, you do something fun with these facts and figures that show your brand’s personality.
Design your data to reflect your brand. Like infographics, this is a unique and engaging way to share your information quickly.
Let your content do the storytelling for you. The most important thing to remember when telling your brand’s story is to keep your audience in mind. The content and illustrations you create should be written for them, not what you want them to read.
Stories get told through interactions with others as well. Make your content engaging enough that people will want to share it through social media, word of mouth, or other means. If you create the right content, your customers and followers will tell your story for you. It also generates social proof to help you sell more stuff.
6. Content Distribution
Your team must come up with a plan on how to distribute the content after creating it. The content would not be useful if you retain and do nothing with it. Distributing the content ensures that it is out there where your targeted audience can find it.
Distributing the content is akin to giving it wings with which to fly. Content marketing must incorporate distribution. Often, many content marketing teams skip this part or fail to plan well.
Some channels that you should consider for distributing content are search engines and social media. Do not ignore emails. Use social ads and Pay Per Click avenues too.
SharpSpring’s social media and content marketing calendar is perfect for small businesses.
Find efficient ways of distributing content. Identify creative but effective ways of promoting the content that you created. Look for the right platforms for publishing the content. After all, publishing is one way of distributing content.
7. Measuring the effectiveness of content marketing plan
This step shows the importance of analytics. You cannot improve what you don’t measure. You need tools that can examine all the relevant metrics and prove the effectiveness of the content marketing plan.
Traffic to the website and all leads should be part of the metrics that the content marketing team measures. Leads are crucial for revenue, while traffic is important to increase conversion opportunities.
You should not forget to assess the effectiveness of the blog, gated assets, and social media.
Benefits of a Content Marketing Plan
Content marketing increases the opportunities for positioning you and your company with a consistent message. It will help you increase new leads and pipeline conversion.
But only if you plan and execute it. A plan that drives more traffic to your site while increasing leads.
A plan helps you for formulating the right tactics, which are crucial for building authority and fostering trust. Content plans increase sales opportunities. The plan helps you to build credibility. A content plan helps your business to increase the number of valuable customers.
If you have a business, one reason you’re not experiencing optimum success from your marketing team may be that you lack a comprehensive content plan. So what are you waiting for?
Use this as a guide and enjoy the benefits of a solid content marketing strategy.
Conclusion content plan
– Learn how our company started…
– The advantages of working with us…
Emails are another type of content that can help grow your customer base. Emails offer many benefits to companies, including gaining loyal customers, starting conversations, building trust and credibility, capturing new emails, and much more!
You should always send helpful emails containing content that is relevant to their interests or current needs.
Marketing content is a broad term that typically refers to any type of content created for marketing.
There are many different types of content you can create for your business, and here we will go over just five: blogs, emails, infographics, videos, social media posts. Blogs are one of the most popular for a good reason content marketing strategies for businesses and a good reason.
When blogging, you’ll be able to communicate with customers on a more personal level than other content types allow. Blogs also create opportunities to link to content throughout your website.
Emails are another type of content that can help grow your customer base. They offer many benefits, including gaining loyal customers, starting conversations, building trust and credibility, capturing new emails, etcetera!
Which content marketing strategies do you use for your business? Check out our blog or content plan examples and more content marketing tips and tricks on our website.
What is a content marketing plan?
The goals and objectives of any content marketing plan are to make the business attractive to new customers and create a response or business outcome. The plan should go beyond and create a communication architecture for each target marketing down to the personas.
Why is content marketing important?
Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic, and specific keywords and context typically drive new leads.
What does it cost for content marketing services?
Writers and marketing agencies charge from $800 to $2000 for a 2000-word blog post. Typically, you can expect to pay more like the word count increases. An infographic might cost $1,500 while an in-depth eBook could cost up to $5,000 with custom images and tools.
What are communication archetypes?
The most successful companies instill product lines with meaning. Ivory soap is not just about getting clean; it connotes purity (Innocent). Nike (“Just do it”) advocates heroic athleticism (Hero). Because archetypes provide products and companies with meaning, they provide a bridge between the human motivations and the products and services that fulfill, or promise to fulfill human needs.