Content Debt Crisis in Marketing Departments Caused by Inbound Marketing Agency

Content Debt Crisis in Marketing Departments Caused by Inbound Marketing Agency

Content Debt Crisis in Marketing Departments Caused by Inbound Marketing Agency

If you’re a marketer, chances are you’re already aware of the growing crisis of content debt in marketing departments. 

The problem is exasperated by agencies touting their amazing inbound-marketing capabilities without ever looking at the content they produce. There is a new breed of content strategists and they have not been trained yet.

From duplicated and outdated content to incomplete workflows, these inevitable missteps put a massive strain on even the most organized and resourced teams. The consequences? 

If I hear another inbound marketing agency tell me that I need to generate tons of content, maybe in 6 to 9 months, I might see some value from that contact. I think they called it an annuity. Really, the only annuity you’re going to get is through the financial instruments.

That’s nonsense, and today’s marketing world is self-service. Hardcoded, rigid software applications. How do I know why I came out of the ERP space working with big boys like PeopleSoft, J.D. Edwards, BAAN, SAP, and Oracle? And stands with IBM and Sun Microsystems, Inc. running the Americas. Yeah, you can do API stuff, and that’s nice but why. Look at the DeepMind and Bard.

Since ChatGPT’s emergence in November 2022, the question on how AI could impact jobs has been at the forefront of many people’s minds. This publicly accessible AI chatbot presents various capabilities, such as answering queries, generating content, coding, and more.

We asked 1,000 marketing business leaders in the U.S. to gauge companies’ current and future usage of ChatGPT.

Key findings:

• 57% of companies currently use ChatGPT (rate limits are improving); 39% plan to
• 53% of companies using ChatGPT say it’s replaced some workers
• 32% of companies using ChatGPT have already saved $100K+
• 89% of current users say they plan to expand their use of ChatGPT
• 94% of business leaders say ChatGPT experience is going to become necessary for job seekers

A word of warning

Beware of ChatGPT clones and other AI chatbots claiming to be based on GPT-4, along with sites and services pretending to offer GPT-4 access. These frauds are often bundled with malicious software and offer almost zero benefits.

OpenAI restricts GPT-4 API access. Moreover, the costs of incorporating GPT-4 into an app can be exorbitant, making it an impractical solution for smaller developers despite their honest intentions. Therefore, be mindful of false promises and think twice before investing in such offerings. The investment has paid off since 2011 with MatrixAI, but that was 11 years ago.

Delayed campaigns, missed deadlines, and unfilled growth potential in an otherwise thriving industry. 

In this blog post, we’ll dive deep into how successfully navigating content creation, curation, and workflow management within your marketing department can help minimize the effects of this dreaded ‘content debt.’

When we hired the marketing VP for our company, we hired our VP, Marketing from Kapost (now Upland). That was in 2016. 

We saw the content crisis coming. Look at HubSpot’s hiring process for their inbound marketing agencies (carefully step). This leads to content pollution and the content debt crisis.

Our agency would get involved with big multi-year contracts, or we’d have to generate demand generation programs, advertising campaigns, podcast video scripts, roadshows, investor packages, and so on. for any one of these marketing programs that would typically take us weeks if not months and there are always changes.

When Matrix would onboard 7 clients, the news traveled fast. But now we have to deliver. Over 20 years, we have outsourced less than 5% of the business. But we would generate teams of about five to seven people working on the marketing program. Think about the cost center financials. We solved that in 2011. Financial content marketing is so different from healthcare content, as is the consumption model.

Now we can generate those programs at least at the first revision in minutes,  and that’s the power Matrix AI.

Let me address some comments that were put out by Scott Brinker my friend. I love this analogy; it goes like this, and I’ll paraphrase it. What is the deadliest animal on earth? Great white sharks, Bengal tigers, king cobras, or cocaine bears (I don’t even know what this is).

Mos spread diseases and are responsible for over 725,000 human deaths annually. In contrast, sharks only cause about 10 deaths per year. The point is we shouldn’t overlook the small things. As the book “Don’t Sweat the Small Stuff” emphasizes, these small things can make all the difference.

The current situation in the agency world is such that sharks are consuming the employees. It makes little sense to hire ten junior writers when one journalist can be more effective. The math is simple. Both junior marketers understand generative AI and how it applies to productivity and sales revenue, but their value is diminished.

I know what you’re thinking right now as you read this. And I empathize. When I was 28 and managing about 100 people on a manufacturing floor for medical devices, I read an article in manufacturing week called supervisor be gone. What do you think I thought when I read it? Crap, my job was eliminated, as did the other seven production supervisors.

In the article, I was intrigued because I talked about productivity, moving departments into pods, and becoming self-managed. And I thought, self-managed, I can go out and play golf at four with my friends who aren’t managing 100 people. But there are still production supervisors today there are just not as many of them.

I. Introduction to the content debt crisis in marketing departments

Marketing departments are facing a unique challenge, commonly known as the content debt crisis. Many marketing departments need help to keep up with the increasing number of channels to reach customers and the urge to produce high-quality content at lightning speed. 

If not managed properly, content debt can have a massive impact on marketing ROI, team morale, and customer acquisition. This article will explore the causes and consequences of the debt crisis and some tips on mitigating its effects.

A. Brief overview of content debt

Content debt refers to the accumulated maintenance costs that result from ignoring outdated or low-quality content on a website. 

While it may not seem pressing, content debt can tremendously impact a website’s performance. Poor-quality content can lead to lost revenue, reduced traffic, and lower search engine rankings. 

It is important for website owners to constantly monitor their content and make sure it is up-to-date and high quality. By paying attention to content debt and actively working to reduce it, website owners can set themselves up for long-term success.

B. Why it matters in the marketing context

Marketing is crucial to any business, and understanding why it matters is essential. Marketing helps businesses effectively communicate their products or services to their target audience. By creating a strong brand image, businesses can build customer loyalty and retain existing customers while attracting new ones. 

Effective marketing also allows businesses to stay competitive and stand out. Furthermore, marketing campaigns can help businesses gather valuable data and insights about their customers, preferences, and behavior, enabling them to make informed decisions and optimize their marketing strategies. 

Ultimately, marketing matters because it is the key to successfully growing a business and achieving long-term success.

C. How HubSpot’s inbound marketing agencies caused the content debt crisis

In recent years, the digital world has seen the rise of inbound marketing strategies that promise to deliver more leads, conversions, and revenue. 

HubSpot has been at the forefront of this movement, providing inbound marketing software and services to businesses of all sizes. Unfortunately, a downside to HubSpot’s inbound marketing agencies has caused many businesses to fall victim to the content debt crisis. 

As businesses focus on creating more and more content to attract leads, they need to pay more attention to the quality of that content. This has resulted in content debt, where businesses produce low-quality content that needs to be doing something to drive conversions. Thus, businesses must focus on creating high-quality, engaging content rather than producing excessive content.

II. What is content debt in marketing departments

Content debt is a concept that has become increasingly relevant in today’s fast-paced marketing departments. 

Content debt refers to the accumulation of incomplete or outdated content that has yet to be revised or scrapped. It may include anything from blog posts to product descriptions and is a burden that can weigh heavily on a team’s ability to produce fresh, high-quality content. 

In a digital age where consumers demand more value and relevance from brands, content debt can be a significant obstacle to success. Fortunately, there are strategies marketers can use to manage and overcome content debt, such as conducting regular content audits and setting clear priorities for content creation. 

By doing so, marketing teams can regain control of their content and ensure that their output remains timely and impactful.

A. Explanation of content debt

The term “content debt” is becoming increasingly popular, but what does it mean? Content debt accumulates outdated or irrelevant content on a website or other digital platform. 

Like financial debt, content debt can have long-term consequences if not addressed. This can include a decrease in website traffic and engagement and a negative impact on your brand’s reputation. 

Content debt can also make it difficult for users to find the information they need, which is especially important since attention spans are shorter than ever before. It’s essential to regularly audit your content and make updates to ensure that your website reflects current trends and user needs.

B. The Origins of Content Debt

In today’s digital age, we consume massive amounts of content daily. Whether scrolling through social media, browsing news articles, or streaming movies and TV shows, there’s always something new. 

How many how to do this, and what do we need?

But have you ever considered the origins of this content? How did it all come to exist in the first place? The concept of “content debt” can be traced back to the early days of the internet, when websites were first being developed, and there was a rush to fill them with as much information as possible. 

Over time, this mentality has evolved into a constant need for fresh, exciting content that keeps users engaged and coming back for more. But at what cost? As the amount of content available grows exponentially, it’s becoming increasingly difficult to separate the valuable from the meaningless. 

So where do we draw the line? Is breaking free from the content debt cycle possible, or are we doomed to drown in an endless sea of media? These are just a few questions worth considering as we navigate the complexities of the modern content landscape.

C. Comparison with the concept of technical debt

Technical debt refers to the short-term cost of using quick and easy solutions to a problem, which may result in more significant issues in the future. In our trials, AI reduces the amount of unused human capital in our marketing department. What it meant for us in the agency was that the people weren’t being used to their full capacity. That was up to 60% in some areas.

What I meant for the CFO was this. Say we have an average salary of $150,000 per employee, and revenue per employee generates about $500,000. So if we can save half of the 60%, that would yield a 30% cost saving we decided why not. Now what if you realize the 45% cost savings, superior customer satisfaction, happier employees, and moving the agency into innovation like it’s never seen before? Well, that’s what we want to do. So we did it.

If we can tackle the labor-intensive nature of a professional services company, we can gain a competitive edge in the market. Well, that was 2011.

It’s like taking out a loan you must repay with interest. Similarly, when we compare technical debt with other concepts, we can see that it shares similarities with many areas of our lives. For example, procrastination can be seen as a form of debt. 

We put off tasks, thinking it will save us time or effort, but it only compounds the problem. Also, technical debt can accumulate interest over time, just like financial debt. If we don’t address it promptly, it can result in many issues requiring more effort and resources. 

Therefore, we should always be mindful of the technical debt we have accumulated and take steps to address it before it becomes unmanageable.

III. The Impact of Content Debt on Marketing Content Teams

In today’s fast-paced digital world, content is king. But data is the gold standard.

Companies constantly try to produce high-quality content to engage with their audience and stay ahead of the competition. However, creating great content takes time, effort, and resources. When marketing content teams are burdened with overwhelming work, the quality of their output can suffer. 

This is known as content debt. It can lead to decreased productivity, burnout, and the loss of talented team members. Companies must prioritize and allocate resources for content creation. 

Investing in a strong content strategy and effective project management can ensure teams are supported and empowered to produce quality content that engages and resonates with their target audience.

A. Decreased productivity and effectiveness

When it comes to getting work done, there’s nothing more frustrating than feeling like you need to make progress. Unfortunately, many have experienced times when our productivity and effectiveness have taken a hit. 

Decreased productivity can majorly impact our work and well-being, whether due to external distractions, feeling overwhelmed, or simply lacking motivation. It’s important to identify the root cause of this issue and take actionable steps to overcome it.

 With the right strategies and mindset, we can boost our productivity and get back on track to achieving our goals.

B. Reduced content quality

In today’s fast-paced world, the internet has become the go-to source for information on almost everything. However, the quality has taken a hit with the proliferation of online content.

Reduced content quality is now a growing concern among internet users. From poorly written articles to misleading clickbait titles, finding reliable information we can trust is increasingly more work. A content marketing strategy blog might give you some tips but this is young. And as we continue to rely on the internet for our daily dose of news and updates, it’s more important than ever to be critical of the content we consume and take steps to ensure we’re getting accurate information.

C. Increased team stress and burnout

Increasing stress levels and burnout among team members can harm a company’s success. A workforce that is overworked and exhausted can lead to decreased productivity, lowered morale, and increased turnover rates. This, in turn, can negatively impact the bottom line. 

Organizations must recognize the signs of stress and burnout in their employees and take measures to prevent and address them. 

Providing resources such as mental health support, flexible schedules, and adequate time off can go a long way in ensuring a healthy and motivated workforce. 

By investing in the well-being of their team members, companies can cultivate a positive and thriving work culture that benefits everyone involved.

IV. Case Studies of Content Debt in Marketing

In marketing, the phrase “content is king” has become a well-known truth. But creating quality content takes time and effort, and sometimes marketers find themselves in a situation where they are drowning in “content debt.” This occurs when there is a backlog of content to create or update, leading to a frantic rush to make up for lost time. 

In this article, we’ll be taking a closer look at a few case studies of content debt in marketing and exploring its impact on a company’s success. 

From the effects on SEO to the strain it can put on a team, we’ll delve into the real-world consequences of falling behind on your content creation. So buckle up because this is a topic every marketer should be paying attention to.

A. Examples of businesses suffering from content debt

Content debt is a term used to describe the situation in which a business accumulates a backlog of content that needs to be created and published. 

This backlog can significantly decrease the quality of a business’s marketing efforts and decrease customer engagement. One example of a business that has suffered from content debt is an e-commerce website that has not updated its product descriptions in months or even years. 

Another example is a blog that has not published new posts for a long, causing readers to lose interest. In both cases, the businesses miss out on potential sales and engagement due to neglecting their content creation efforts. 

Businesses must avoid content debt by consistently producing high-quality content that engages their audience.

B. The direct and indirect consequences of their marketing efforts

Regarding marketing, the consequences of a company’s efforts can be both direct and indirect. Direct consequences might include increased sales, a boosted brand image, or raised brand awareness. 

These are the measurable results of a successful marketing campaign. On the other hand, indirect consequences may take longer to manifest but can be equally important. 

These effects can include improved customer loyalty, increased word-of-mouth referrals, or even improved employee morale. 

A smart marketing strategy considers both direct and indirect consequences of their efforts to create a comprehensive and effective plan that will benefit the company in the long run.

V. Content Debt and its Effect on SEO

Content debt is a growing problem in the SEO world. 

It refers to the accumulation of outdated, irrelevant, or low-quality content on a website that can harm search engine rankings. In a world where every business strives to be on top of search engine results pages, having content debt can be a major drawback. 

Not only does it hurt your SEO efforts, but it can also discourage potential customers from engaging with your brand. 

By auditing and updating your content, you can avoid falling into the content debt trap and ensure that your website continues providing value to search engines and users.

A. How outdated or irrelevant content harms SEO

In today’s fast-paced digital world, having up-to-date and relevant content is crucial for any website’s success. Outdated or irrelevant content leaves a negative impression on users and can harm your website’s SEO. 

Search engine algorithms prioritize fresh and useful content and are more likely to rank websites that provide value to their users. 

When search engines crawl your website and find irrelevant or outdated information, they may lower your website’s ranking in search engine results pages (SERPs). This can result in reduced traffic, lower click-through rates, and, ultimately, lower revenue. 

Therefore, keeping your website content updated by reviewing, revising, and refreshing your content regularly is important.

B. Case study: The impact on traffic and brand rankings:

In digital marketing, brands need to maintain a strong online presence. 

However, several factors could unexpectedly impact their traffic and rankings. One such factor is a case study that analyzes the brand’s online visibility and performance. 

By exploring the brand’s online strategies and analyzing consumer trends, such case studies can provide valuable insights into enhancing online performance. 

These insights could improve the brand’s search engine rankings and drive more traffic to its website. Ultimately, case studies provide a roadmap for brands to optimize their online presence and succeed in a crowded digital landscape.

VI. Strategies to Manage and Reduce Content Debt

Content debt is a growing problem for businesses in today’s digital age. 

Whether it’s the accumulation of outdated information, disorganized data, or simply too much content, content debt can be overwhelming and lead to poor user experiences. 

Fortunately, there are strategies to manage and reduce content debt, such as conducting a content audit to identify and eliminate unnecessary or duplicated content, creating a content governance plan to ensure consistency and relevance, and prioritizing content updates based on audience needs and business goals. 

By implementing these strategies, businesses can improve content quality, increase user engagement, and drive more conversions.

A. Regular content audits

Companies must keep their content up-to-date and relevant in today’s fast-paced digital world. This is where regular content audits come into play. 

Businesses can identify outdated or irrelevant content by conducting these audits and replacing them with fresher, more engaging material. 

Not only does this improve the user experience, but it also boosts SEO rankings and drives more traffic to the site. A successful content audit requires a strategic approach, including setting clear goals, identifying the target audience, and analyzing the current content. 

So why use this valuable tool to ensure your website stays on top of its game?

B. Continuous updating and repurposing of content

Updating and repurposing content in the constantly evolving digital world cannot be overstated. The internet is full of content, and it is easy for users to get lost in the abundance of information. 

Updating your existing content gives readers a reason to revisit your website and keep your brand top-of-mind. 

Repurposing content across multiple channels can help you reach a wider audience and increase engagement. With creativity, you can transform a blog post into a podcast, infographic, or even an ebook. 

The possibilities are endless! By continuously updating and repurposing your content, you can breathe new life into your existing content and keep your audience engaged.

C. Implementing a future-proof content strategy

In today’s fast-paced digital world, having a content strategy that can adapt to changing trends and technologies. 

That’s where a future-proof content strategy comes in. By incorporating the latest industry developments into your content creation and distribution, you can stay ahead of the curve and remain relevant to your audience. 

But implementing such a strategy can seem daunting, especially with many platforms and formats. 

The key is to start with a clear roadmap outlining your goals, target audience, and the channels you’ll use to communicate with them. 

With the right plan, you’ll be well-positioned to create engaging content that resonates with your audience and stands the test of time.

D. Hire journalists. Their value just went up

Journalism has always been highly regarded, but recent events have spotlighted how valuable and vital it is. 

Trusted news sources have become more important than ever as people seek out accurate information in a time of uncertainty. Journalists are skilled at digging deep to uncover the truth and have the training and experience necessary to distill complex issues into clear, concise language. 

In these times, the need for top-notch journalism has never been more pressing, and it’s clear that the value of talented reporters and writers has only gone up.

E. Strategies for avoiding content debt in your marketing department

In today’s fast-paced digital age, content debt is a common issue many marketing departments face. 

Maintaining consistent high-quality content can be challenging without accumulating an overwhelming amount of unfinished or outdated material. However, it is possible to avoid content debt with the right strategies. 

One effective approach is to prioritize content creation and establish a clear schedule for publication. Another useful tactic is repurposing existing content to stay relevant and maximize its value. 

By implementing these strategies and staying proactive, your marketing department can avoid content debt and continue to engage and attract your target audience.

VII. The Role of Technology in Managing Content Debt

In today’s digital age, we are surrounded by great content. We are inundated with overwhelming daily information from social media posts to articles and blogs. 

As we consume this content, we also create a new challenge: content debt. This is where technology plays a crucial role in helping us manage this information overload. With powerful algorithms and machine learning, technology enables us to sort through piles of content quickly and efficiently. 

Without technology, we would be lost in a sea of information, struggling to keep up with the demand. It’s clear that technology is an essential aid in managing our content debt, and we can all benefit from it.

A. Using Content Management Systems (CMS) effectively

In today’s digital world, having a website is almost necessary. But creating one can be daunting, especially if you need to beot tech-savvy. 

Fortunately, Content Management Systems (CMS) like WordPress, Joomla, and Drupal have made building websites easy and accessible to anyone. However, more than just having a CMS isn’t enough. To make the most of it, you need to use it effectively. This means understanding its features, optimizing it for search engines, and keeping it up-to-date. 

By following these best practices, you can create a looks great and ist but is also user-friendly and functional. So, if you’re looking to build a website, CMS is the way to go – just make sure you know how to use it!

B. Leveraging Artificial Intelligence (AI) and automation tools

Technological advancements have propelled businesses into the future for decades. Now, the use of Artificial Intelligence (AI) and automation tools is becoming an increasingly popular approach to this digital transformation. 

With the ability to streamline processes and reduce human error, AI and automation tools can greatly increase efficiency and save time for human resources to focus on more strategic and creative tasks. 

This technology also has the potential to enhance customer experiences by providing personalized and predictive recommendations, as well as improving overall product and service quality. 

As these tools continue to advance and become more accessible, companies are finding innovative ways to leverage them and stay ahead of the curve.

C. Benefits and drawbacks of tech-based solutions

The rise of technology has revolutionized how we live and work. Tech-based solutions have become a go-to option for businesses looking to streamline their processes and increase efficiency. 

These solutions have certainly brought multiple benefits to our lives. With artificial intelligence and other advanced technologies, we can perform complex tasks and make accurate predictions like never before. 

Tech-based solutions are also cost-effective, allowing businesses to save on operational expenses. However, the increased reliance on technology also has its drawbacks. There is a growing concern about job displacement and loss of human touch in customer interactions. 

Additionally, technological solutions can be subject to errors and glitches. As technology advances, it’s important to weigh both the benefits and drawbacks of tech-based solutions and ensure that technology benefits society.

VIII. The Future of Content Marketing: Minimizing Content Debt

As brands prioritize their online presence, content marketing becomes an increasingly vital aspect of digital marketing. 

However, with the abundance of online content, brands can easily sink into a state of “content debt” — constantly producing content without a clear strategy or understanding of its impact. The future of content marketing lies in minimizing this “content debt” by focusing on quality over quantity, producing truly valuable content for the audience. 

This means identifying specific goals, tailoring content accordingly, and regularly reviewing and analyzing the performance of existing content. 

By prioritizing thoughtful, purposeful content creation, brands can stay ahead of the game and connect with their audiences more meaningfully.

A. Proactive approaches to prevent content debt

In today’s fast-paced world, it’s all too easy to accumulate debt. From unread emails to unanswered messages, it can quickly become overwhelming. 

However, a proactive approach to prevent content debt can make all the difference. One strategy is setting aside regular time to organize and prioritize tasks. 

Block off specific times in your email and social media schedule, and avoid mindlessly scrolling through feeds. Another useful tactic is identifying patterns in your content habits. Perhaps you’re constantly signing up for newsletters you never read or subscribing to services you don’t need. 

Recognizing these habits can break the cycle and avoid unnecessary clutter. Remember, a little effort now can save you a lot of stress later on.

B. The role of ongoing education and training

Continuing education and training are indispensable to personal and professional growth, ensuring that individuals’ skills and knowledge are up-to-date and relevant in a rapidly changing world. 

In today’s fast-paced economy, the demands placed on individuals in the workforce have increased. With new technologies constantly changing how we work and communicate, it is critical to learn and develop new skill sets proactively. 

Education and training help individuals stay competitive in the job market and provide renewed motivation, increased job satisfaction, and a sense of accomplishment. 

By embracing lifelong learning, individuals can improve their personal and professional lives while positively impacting their community.

IX. Conclusion Content debt crisis in marketing departments

In today’s fast-paced marketing world, the pressure to keep up with the latest trends and technology can quickly lead to a dangerous amount of content debt. 

Marketing departments often drown in unused assets, ineffective campaigns, and stale messaging. Thus keeping departments from wasted resources to lost opportunities for growth. 

However, by assessing and prioritizing their content strategy, marketing teams can turn the tide on this crisis and start making meaningful progress toward achieving their goals. 

With a clear plan, organizations can move forward confidently and build a strong foundation for future success.

A. How MatrixAI is reducing content debt for its marketing department’s

MatrixAI is shaking up the marketing world by taking a proactive approach to tackling content debt. By investing in cutting-edge technology and innovative strategies, they are minimizing the accumulation of outdated, irrelevant content that hampers the effectiveness of marketing campaigns. 

MatrixAI understands that content debt is not only a drain on resources but also diminishes marketing efforts’ overall impact. 

Rather than simply reacting to this challenge, they are boldly against it. Their commitment to reducing content debt is a testament to their dedication to improving marketing’s ability to deliver meaningful and engaging content to consumers. 

As the marketing world continues to evolve, MatrixAI is poised to lead the way in creating high-quality content that resonates with audiences.

B. Final thoughts on the importance of addressing content debt

In today’s AI digital age, content is king. 

With an overwhelming amount of information readily available at our fingertips, ensuring that our content is of high quality is crucial. However, keeping up with creating fresh and valuable content can sometimes lead to accumulating an ever-growing content debt. 

This is where addressing content debt becomes crucial. 

Fixing old, outdated, or irrelevant content on our website can help improve the overall user experience, boost SEO rankings, and enhance the site’s credibility. It’s important to remember that content is an investment in the long-term success of your business, and addressing the content debt should be a key priority for anyone seeking to maintain a solid online presence. 

It’s never too late to start identifying and fixing any content debt dragging your site down.

The content debt crisis facing marketing departments today is preventable and can be solved with careful planning and diligent practice. This issue should never be taken lightly but rather viewed as an opportunity for guidance from inbound marketing agencies to implement better content strategies into a department’s workflow. 

Learning to manage the situation more effectively will reduce the need for extra content production, thus keeping departments from digging deeper into the hole of excessive creation demand.

 There needs to be a balance between creating new content and maintaining what already exists, and HubSpot provides agencies with has the tools to help keep that balance. 

By actively engaging in their clients’ issues and taking meaningful steps toward debiting content debt, marketers can ensure their work is well-received by customers and business owners. 

In this way, agencies can facilitate better results for everyone involved in creating successful content campaigns.

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