Content Debt Crisis in Marketing Departments Caused by Inbound Marketing Agency
Content Debt Crisis in Marketing Departments Caused by Inbound Marketing Agency
If you’re a marketer, chances are you’re already aware of the growing crisis of content debt in marketing departments.
The problem is exacerbated by agencies touting their amazing inbound-marketing capabilities without ever looking at the content they produce. There is a new breed of content strategists, and they have not been trained yet.
From duplicated and outdated content to incomplete workflows, these inevitable missteps put a massive strain on even the most organized and resourced teams. The consequences?
If I hear another inbound marketing agency tell me that I need to generate tons of content, maybe in 6 to 9 months, I might see some value from that contact. I think they called it an annuity. The only annuity you’re going to get is through the financial instruments.
That’s nonsense, and today’s marketing world is self-service. Hardcoded, rigid software applications. How do I know why I came out of the ERP space working with big boys like PeopleSoft, J.D. Edwards, BAAN, SAP, and Oracle? And stands with IBM and Sun Microsystems, Inc., running the Americas. Yeah, you can do API stuff, and that’s nice, but why? Look at DeepMind and Bard.
Since ChatGPT’s emergence in November 2022, the question of how AI could impact jobs has been at the forefront of many people’s minds. This publicly accessible AI chatbot presents various capabilities, such as answering queries, generating content, coding, and more.
We asked 1,000 marketing business leaders in the U.S. to gauge companies’ current and future usage of ChatGPT.
Key findings:
- 57% of companies currently use ChatGPT (rate limits are improving); 39% plan to
- 53% of companies using ChatGPT say it’s replaced some workers
- 32% of companies using ChatGPT have already saved $100K+
- 89% of current users say they plan to expand their use of ChatGPT
- 94% of business leaders say the ChatGPT experience is going to become necessary for job seekers
A word of warning
Beware of ChatGPT clones and other AI chatbots claiming to be based on GPT-4, along with sites and services pretending to offer GPT-4 access. These frauds are often bundled with malicious software and offer almost zero benefits.
OpenAI restricts GPT-4 API access. Moreover, the costs of incorporating GPT-4 into an app can be exorbitant, making it an impractical solution for smaller developers despite their honest intentions. Therefore, be mindful of false promises and think twice before investing in such offerings. The investment has paid off since 2011 with MatrixAI, but that was 11 years ago.
Delayed campaigns, missed deadlines, and unfilled growth potential in an otherwise thriving industry.
In this blog post, we’ll dive deep into how successfully navigating content creation, curation, and workflow management within your marketing department can help minimize the effects of this dreaded ‘content debt.’
When we hired the marketing VP for our company, we hired our VP, Marketing from Kapost (now Upland). That was in 2016.
We saw the content crisis coming. Look at HubSpot’s hiring process for their inbound marketing agencies (carefully step). This leads to content pollution and the content debt crisis.
Our agency would get involved with big multi-year contracts, or we’d have to generate demand generation programs, advertising campaigns, podcast video scripts, roadshows, investor packages, and so on. For any of these marketing programs, which typically take weeks or months to implement, there are always changes.
When Matrix would onboard 7 clients, the news traveled fast. But now we have to deliver. Over 20 years, we have outsourced less than 5% of the business. We would form teams of about five to seven people to work on the marketing program. Think about the cost center financials. We solved that in 2011. Financial content marketing is so different from healthcare content, as is the consumption model.
Now we can generate those programs at least at the first revision in minutes, and that’s the power of Matrix AI.
Reimagining the Marketing Department
What if you could achieve 10x the output with a fraction of the team? Compare the traditional 10-person department to a lean, AI-First Marketing Operation.
The Traditional Department
A 10-person team focused on manual execution in siloed roles. High overhead, slow to adapt, and difficult to scale without significant cost.
The AI-First Operation
A 3-person team focused on strategy, augmented by an AI platform. Lean, agile, and capable of massive, scalable output with predictable ROI.
Productivity & Output Comparison
By automating execution, an AI-first operation can produce significantly more high-quality output, from content to campaigns, in the same amount of time.
Monthly Output Comparison
The Matrix Marketing Group Advantage
We transform your marketing function from a cost center into a lean, AI-powered growth engine. Our MatrixLabX platform acts as your tireless digital workforce, allowing your human talent to focus on what matters most: strategy, innovation, and customers.
The Financial Impact: Smarter Budgeting
The AI-first model dramatically shifts budget allocation. Instead of spending the majority on salaries for manual execution, you invest in technology that scales and media that drives direct growth.