Matrix Marketing Group

Digital Marketing Agency | 303-351-1645

buyer journey

How Using Buyer Intent Data Can Leverage Your Marketing Strategy

· ·

Learn how to use buyer intent data to increase lead conversions.

It seems incredible that, by 2019, more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided advantage.

Today, I will discuss a number of aspects of intent data and what it can do for future sales and marketing strategies. We will be examining the following:

  • What Intent data is and how it is sourced
  • How intent data works
  • Alignment and collaboration between marketing and sales
  • Competitive advantages
  • Leveraging strategies

What Is Intent Data?

In the simplest of terms, intent data shows when a specific prospect is exhibiting online behaviors that show an intent to buy. It expresses in two distinct forms: internal data and external data.

Two common examples of internal intent data are the following.

  1. Your website’s contact information form: The person making contact is communicating intent by wanting to know more about the company, its services, etc.
  2. Local customer data: Data gathered via about local customers via CRM or other marketing platforms is very valuable when attempting to understand the intent. The data is used by marketing teams to focus attention on leads who are moving closer to making a buying decision.

External intent data is gathered via third-party providers and uses big data to compile more concise information. It is collected through shared cookies and is curated at ip addresses level. This data is the product of millions of visits to specific pages on hundreds of thousands of websites.

This kind of data provides specific, concise information on a nearly endless number of metrics.

Here are just a few examples:

  • The number of times a specific document, file, or digital asset is downloaded
  • The number of times a video is viewed
  • How many people clicked through after reading a call to action on a landing page
  • Keyword search statistics

How is Intent Data Sourced?

Intent data is compiled by vendors who collect data from B2B websites and content publishers. They all are part of a data-sharing co-op. Sure, the idea of knowing what sites a specific person visits, the terms they search, and the brands with which they engage can seem a bit sinister on its face. But it is anything but. The data is gathered and stored for this purpose, then shared with (or sold to) sales and marketing professionals.

For example, a copywriting company would take a particular interest in companies or, in some cases, individuals. Those users who enter search terms like “paper writer” or “academic writer” into a search engine and who also visit sites that sell these kinds of services with trackable intent to buy.

Data is compiled and reported weekly in the vast majority of cases. Through the aggregation of literally billions of searches, site visits, downloads, click-throughs, conversions, and engagements, vendors can profile content consumption and identify surges. This video from Bombora explains the process well.

How Does Intent Data Work?

Millions of people around the world use the Internet to search on millions of topics and deliberately engage with specific online content. You decide which details are most important and begin monitoring the specific engagements that match the designated criteria.

The marketer provides all contextual intel including, but not limited to:

  • Job titles of ideal prospects
  • Company size and location
  • Names and URLs of existing customer accounts
  • Names and URLs of targeted accounts
  • Names and URLs of direct competitors
  • URLs for industry influencers and events
  • Social handles of industry influencers and thought leaders
  • Simple and complex search terms that relate to products, services, problems/pain points, and possible/desired outcomes

All the above is built into algorithms that observe and make a note of relevant actions. Actions that indicate unique engagements among the millions of searches and engagements that happen every day.

The compiled data lists full contact details including first & last names, phone numbers, email addresses, company names, prospect’s titles, locations, industry, and company size. It also shows contextual data that identifies the actions they have taken.

Examples of observed actions include general searches, competitor site engagements, industry influencer engagement, and inquiries related to major industry events. The data also breaks down actions by types and triggers. In other words, it shows not just what a prospect or customer did, but why he or she did it.

It is even possible to flag data that identifies current customers, target accounts, and repeat incidences of demonstrated intent. All of this amounts to having a list of real people taking real action to learn more about the kinds of products and services you also sell.

Intent Data As an Alignment and Collaboration Tool

Marketing and sales have always had a sort of love-hate relationship. Sales teams want more qualified leads who are ready to buy. Marketing teams, doing account-based marketing, want to spot early leads, engage them, understand the purchase intent, and nurture them until they reach that point of readiness.

All of these things boost results and intent data benefits both sales and marketing significantly. It provides a common collaboration tool that connects sales and marketing. Thus fostering collaboration, interpreting the data and planning effective strategies for all types of contacts. Here are some common examples of how intent data is used collaboratively:

  • Discovery of more active sales leads
  • Reduction of churn and boosting customer loyalty
  • Successful interaction with target accounts
  • Early insertion for brand recognition and the establishment of value
  • Tracking relevant trends and account scoring

Each of the above areas is of interest to both marketing and sales. Success in all of them moves the company forward and allows for productive, meaningful collaboration between teams.

Intent Data: The Competitive Advantage

Utilizing intent data has a number of advantages. One of the most important is its ability to help sales and marketing personnel target a number of buyers across an entire organization.

One company can, and often does, consist of more than just one target market or persona under one roof. What matters to one executive or leader could be – and often is – different from another.

Intent data helps marketers customize content for each individual involved in the buying process. With hundreds of organizations using similar criteria in web searches. The intent data helps steer the creation of highly targeted content upon which to build solid and successful marketing campaigns.

Effectively Leveraging Intent Data

Having a more direct connection between a buyer’s intent and original content gives marketers and sales professionals a huge competitive edge. In order to maximize the collection and quality of intent data is necessary that the gathered data correlate with a variety of demographic, geographic, and firmographic data.

Without those correlations, it is difficult (read: close to impossible) to fully understand which specific behaviors match specific customer profiles.

When an understanding of the intent of a specific buyer persona has been established, both sales and marketing can create relevant, useful content. Content that carries the lead through each step of the buyer’s journey.

One of the easiest ways to leverage intent data effectively is to develop blog content, web articles, and other forms of written content. Content that demonstrates a clear understanding of your target market.

The content should address problems and pain points coupled with the particular discovered through gathered intent data. Doing all of these positions your brand as an authority and communicates an ability to deliver intelligent, trustworthy, credible content.

It is also highly advisable to distribute original content in a way that expands reach. This includes developing a publishing and syndication strategy around all targeted content. In short, develop and publish content that mirrors prospect intent and makes sure it finds its way in front of its intended audience.

Final Takeaway

A lead generation plan that effectively utilizes and leverages intent data provides a decided advantage of any sales or marketing initiative. It sets your brand apart from even major competitors and increases odds of eventually being recognized as an industry leader.

Build a direct, integrated content marketing strategy that mirrors the intent signals put out by your prospects during all manner of online activity (searches, site visits, interactions with competitors, etc.). Then develop a scoring model, prioritize accounts, and send your leads through a personalized marketing automation system while actively researching your top opportunities.

This will not just help generate better leads, it will also have a positive impact on your bottom line. Integrating intent data will help make future marketing campaigns more successful. By allowing your sales team to focus more attention on the accounts that are most likely to buy.

Give us your best tip!

We’re listening.

Have something to say YouTube Live article? Share it with us on Facebook, Twitter or our LinkedIn.

Jilian Woods is a freelance journalist and a contributing writer having more than two years of writing experience. As a writer, she sees her purpose in producing and sharing relevant content with people who are willing to learn something new. Apart from her day job, you may find Jilian engaged in volunteering or doing yoga. Reach me on Facebook

Your Aligned Customer Journey Mapping Needs An Update

· ·

The Customer Journey Mapping Process is critical for lead conversions.

Your customer journey mapping exercise is a critical part as you develop your digital marketing plan.

There is no such thing as a linear path when it comes to a customer’s journey. Nothing is static, and nobody researches a product the same way.

It’s clear that a lot of marketing, as we previously knew it, has drastically changed because of prospects’ access to digital information.

Where we used to focus on the set steps of the sales funnel, we now have to reach our customers in places, and in ways, that directly relate to their own experience.

As you plan your customer journey mapping process, you have to meet your potential buyer on a path that takes an unknown amount of twists and turns.

You have to take them on a ride they don’t want to get off and when they finally do disembark, they would recommend your service to everyone they know.

customer journey map sales pipeline

That customer-centric journey is all over the place, isn’t it? It’s far from the linear process that customers engaged in before the internet gave instantaneous access to whatever information a viewer desires.

Every company needs a customer journey map to show the complete customer process from lead generation to final transaction.

In the age of the internet, you need a customer journey map to see where your customers are going when they visit your site and what content they’re viewing on which pages. It also helps them figure out how to change their marketing strategy to see where things are failing.

These are several important questions you should ask yourself before making a Customer Journey Mapping because these will determine whether or not this process is right for your business.

What is Customer Journey Mapping?

What Customer Journey Mapping

Customer journey mapping is a process that helps to visualize your customers’ overall experience from their initial awareness until they become a customer and even after they leave. It shows where people get stuck in the process and how you can help them through it.

Why is customer journey mapping important? 

It will allow you to see which part of the sales funnel works best for certain buyers. You’ll also be able to figure out what content resonates with your audience in terms of messaging, images, titles, etc.

This information will give you insight into exactly who your ideal buyer is, so when it’s time to put together marketing campaigns, you have more targeted data to work with.

Outlining each step of the process will help you understand what information has to be presented at each stage to better-set expectations for your customers.

How does customer journey mapping enable omnichannel marketing and customer service?

The Customer Journey map helps illustrate how your customers are engaging with your company through different channels. This information helps you understand where they are most likely to abandon the process, and this provides opportunities for each customer service agent to recommend the next steps.

Customer Journey Mapping also helps you identify the different types of buyers you have on your site, which will make it easier for you to adjust your marketing strategy accordingly.

Customer Journey Mapping is becoming one of the most critical aspects of customer service because it enables companies to be more strategic about their marketing campaigns and giving them an idea of what content resonates best with their audience.

Customer Journey Mapping also provides retail companies with a way to better-set customer expectations by understanding what they need at each stage.

How do you make a customer journey map?

How make customer journey map

The first step is identifying all the steps in the customer journey mapping process, which can vary depending on your industry, but generally speaking, there are five basic stages:

  1. Awareness – Where people are finding out about you or learning about a problem they have
  2. Interest – discovery stage and research
  3. Consideration – Where people are evaluating their options based on specific needs and wants
  4. Decision – Where people are considering possible purchases and narrowing down to one option
  5. Purchase – People are getting ready to make a purchase and working within an organization to get approval if necessary/possible Post Purchase – Customers are integrating the product/service into their lives and utilizing it daily.

In each step, you need to answer specific questions that will help you figure out what information needs to be presented at different stages.

For example, when people find out about your business or solution, they probably don’t have much context, so you’ll want to plan for this accordingly by providing them with the necessary information to set their expectations.

With marketing campaigns, you can do much A/B testing to see what brings the most targeted traffic and then adjust accordingly.

The Ultimate Sales Funnel Calculator

Do you feel like you don’t have enough time? The sales funnel calculator will help you organize your business and get more leads.

Get the sales CalculatoR.

There’s a lot that goes into mapping out each stage, so it could take anywhere from 30 minutes up to 2 weeks, depending on much time and effort you’re willing to put into the process.

Once you’re done mapping out each step, it’s time to create your customer journey map itself. Before we get into that, there are a few things we need to know, such as what type of information should be included and how this tool can help your business grow.

You’ll want to include key moments, which can include:

Key Messages – These are certain points you want to make sure the customer knows before they move on in the journey or complete their purchase (i.e., They’ll receive an email within 24 hours with all the information they need, etc.)

Content Sections – During each stage, there will be different types of content that’s more appropriate others depending on where they’re

1) It helps you see where people get stuck in the process and how you can help them through it.

2) You’ll be able to figure out what content resonates with your audience in terms of messaging, images, titles, etc.

How can I optimize my customer journey map?

If Customer Journey Maps are already a part of your business, always involve your team members and get feedback from them. This way, you can update the customer journey map accordingly and improve its accuracy as time goes on!

Every company needs a customer journey map to show the complete customer process from lead generation to final transaction. In the age of the internet, you need a customer journey map to see where your customers are going when they visit your site and what content they’re viewing on which pages. It also helps them figure out how to change their marketing strategy to see where things are failing.

These are several important questions you should ask yourself before making a customer journey map because these will determine whether or not this process is right for your business.

How does customer journey mapping enable omnichannel marketing and customer service?

The Customer Journey map helps illustrate how your customers are engaging with your company through different channels. This information helps you understand where they are most likely to abandon the process, and this provides opportunities for each customer service agent to recommend the next steps.

Customer Journey Maps also help you identify the different types of buyers you have on your site, which will make it easier for you to adjust your marketing strategy accordingly.

Customer Journey Mapping is becoming one of the most critical aspects of customer service because it enables companies to be more strategic about their marketing campaigns and giving them an idea of what content resonates best with their audience.

Customer Journey Mapping also provides retail companies with a way to better-set customer expectations by understanding what they need at each stage.

How do You Make a Customer Journey Map?

The first step is identifying all the steps in the customer journey, which can vary depending on your industry, but generally speaking, there are five basic stages:

In each step, you need to answer specific questions that will help you figure out what information needs to be presented at different stages.

For example, when people find out about your business or solution, they probably don’t have much context, so you’ll want to plan for this accordingly by providing them with the necessary information to set their expectations.

With marketing campaigns, you can do much A/B testing to see what brings the most targeted traffic and then adjust accordingly.

There’s a lot that goes into mapping out each stage, so it could take anywhere from 30 minutes up to 2 weeks, depending on much time and effort you’re willing to put into the process.

Once you’re done mapping out each step, it’s time to create your customer journey mapping itself. Before we get into that, there are a few things we need to know, such as what type of information should be included and how this tool can help your business grow.

You’ll want to include key moments, which can include:

Key Messages – These are certain points you want to make sure the customer knows before they move on in the journey or complete their purchase (i.e., They’ll receive an email within 24 hours with all the information they need, etc.)

Content Sections – During each stage, there will be different types of content that’s more appropriate others depending on where they’re

It helps you see where people get stuck in the process and how you can help them through it.

You’ll be able to figure out what content resonates with your audience in terms of messaging, images, titles, etc.

Increase Your Marketing ROI

Easily Manage Your Marketing Results With An Easy-To-Use Marketing Planning Tool

Get the Marketing Tool

How can I optimize my customer journey map?

If Customer Journey Maps are already a part of your business, always involve your team members and get feedback from them. This way, you can update the customer journey mapping accordingly and improve its accuracy as time goes on!

Know Whom You’re Targeting.

One of the most effective ways to approach your customer’s journey is to zero in on your target audience. Let your prospects know you understand their pain points and that you’ve designed your services to fix their dilemmas. Be their problem solver.

In Jim Connoly’s blog 4 Powerful Words, The Attract Clients Like a Magnet! Jim wrote that he could immediately feel their relief when he said, “bring me your problems” to potential clients.

People want to feel secure in their decisions, and by offering to solve existing problems instead of fixing things that aren’t broken, people will want to work with you.

But to do this, you have to know whom you are targeting, why they care, and how to reach them. You can do this many different ways, but here are a few ideas:

  • Interview your current clients and find out what drove them to buy from you. What problems did your customer think you’d solve?
  • Study your business competitors and their related industry forums and monitor news, social media, and trends.
  • Check your content to see what is working for you and what isn’t.
  • Track what’s effective to see what language and topics resonate most.
  • Conduct a market survey to see where your message resonates. There are plenty of online options for distribution like SurveyMonkey or TypeForm.

When you understand your audience, you’ll close the deal faster, and you’ll lead customers down the path toward loyal customer use. Need a little help getting started?

2. Find Your Story for your customer journey mapping.

Audiences tend to respond to reliability, and that’s why there is a growing trend towards storytelling in marketing. To effectively optimize the customer experience, you need to develop your story and draw the user in.

Include these components:

  • Who are you?
  • What is your corporate personality?
  • Why should people use you?
  • How have you helped other similar businesses?
  • What problems can you solve for them?

Answering these questions for your potential customers will help them open up and engage with you since it’s clear you’re in the business of solving their problems.

Map Critical Touchpoints, But Don’t Stop There.

In an article by Forrester, Martin Gill points out that customers use many touchpoints to find you. From Internet searches to networking, from conferences to social media, businesses use various resources to find needed services.

To impact these users, identify and map the cross-touchpoints your customer uses along their journey.

And Gill suggests:

  1. Don’t try to please everyone. Focus only on your target market.
  2. Optimize the journey instead of the touchpoint.
  3. Manage transitions to the next stage. Use the right channels at the right time to keep your prospect engaged.

So consider the different stages of your customer’s journey and map content to the questions they’re asking at each stage. What is their thought process when considering your services or products? What content would appeal to them at each stage? And what channels are they using?

Always adapt your customer journey mapping

Understand that your customers’ needs and expectations change, and you need to monitor and adapt to them continuously. Today’s marketer has to be attentive and nimble to anticipate and respond to their customers’ changing habits and needs.

It’s your job to prove to your customers that they matter to you and that you hear their issues and concerns. You have to make a concerted effort to meet their needs. So as a marketer, it’s up to you to listen and continuously adjust to reach them and engage with them.

The good news is, there is a lot of technology and data available for you to use to respond to their changing needs. This recent article from eMarketer highlights the need for marketers to use tools to achieve greater efficacy and efficiency.

There are also strategic partners, like Matrix Marketing Group, which will help map your strategy and help you predict your customers’ future actions.

  1. Use the Data with your customer journey mapping.

Nothing is better than research and actual numbers that tell you where your customers start, where they navigate to, what content makes them convert, and how long does all of this take?

Using a CRM is a great solution, but leveraging a service like Google Analytics to understand your customers’ journey can be incredibly effective.

Things you want to know:

Where are your customers coming from?

Organic searches, referrals, social media, or from another page on your site?

Armed with this information, you’ll have an idea of where you’re doing well and what needs improvement. If they’re staying to navigate to different pages, you have a site that encourages exploration. If they’re coming from an organic search, you have good SEO, and so on.

Which pages are getting conversions?

If you write a blog and have some contact information for customers to fill out with their name and email, why are they filling this out? What did this piece of content offer to the customer?

Consider why they thought it was important and what this says about their needs.

Who is your target audience?

Sometimes you might be attracting a different demographic than you were expecting. This could mean you’re attracting a different age or different sex than you had anticipated.

This isn’t necessarily a bad thing, and in the future, you could consider tailoring your messages to attract more of this unforeseen demographic traffic.

Are people returning to your site?

Getting people to your site is one thing but getting return visitors is much more difficult. A way to get people to come back is to stick to a schedule like new posts every other week on the same day.

This is a great way to increase overall traffic and gain a loyal following that will be more likely to convert later down the pipeline.

It’s Not About the Destination; It’s About the Journey.

You may have heard it said that it’s not about where you end up, and it’s about how you got there. So as you create your marketing strategy, keep that in mind. No longer is there a beginning and an end to the sales funnel.

It’s not a funnel at all – it’s a dynamic, complex journey with many intersections. Be nimble, adapt to your customers’ changing needs and habits, and make it a journey your customer wants to stay on.

Review

  • Identify the pain points of your visitors
  • Who is your brand? How can you alleviate their problem?
  • Appeal to your target audience
  • Be ready to adapt to help your customers
  • Understand your key metrics with data
  1. Relate Your Marketing Strategy

As you nail down your customer journey mapping, think about how it applies to your overall marketing strategy. Did you know there are over 60 inbound marketing services? That’s just inbound, not even mentioning outbound marketing activity. Different buyers will relate to different marketing tactics.

For example, the manufacturing industry still gathers a large amount of information through print trade magazines. If you have a limited budget, would it make more sense to invest in print bylines or digital ads?

The point is that not all marketing content will be digested the same by different positions and different industries. 

What’s Next for Your Customer Journey?

We live in the age of content marketing. Now more than ever, practically everything we, as marketers do, is for our audience. It’s the responsibility of businesses to educate their visitors on their terms and give them something worth their time.

If customers don’t get what they need at one site, they have many options to choose from, and they’ve become a lost opportunity for your organization.

We’re listening.

Have something to say about this article? Share it with us on Facebook, Twitter, or LinkedIn.

If the customer journey mapping process sounds overwhelming, or you don’t know where to start let’s talk.

General FAQ’s about customer journey mapping

What is the customer journey?

Customer journey mapping is a visual representation of every experience your customers have with you. It helps to tell the story of a customer’s experience with your brand from first engagement and into hopefully, a long-term relationship.

What is the customer journey map?

A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer’s experience with your brand from first engagement and into hopefully, a long-term relationship.

Why create a customer journey map?

Here are five benefits of Customer Journey Mapping 
1. Bridging the Gap between Sales, Marketing, and Operations.
2. Better Understanding Your Customers.
3. Building an Emotional Connection.
4. Identifying Holes and Fill Them with Effective TouchPoints.
5. Predicting Brand Success and Customer Behaviors.

Building Customer Relations in the Digital Economy

· ·

.ugb-1cceb09.ugb-spacer{height:50px}

Building customer relations in the digital economy will be essential for any sustainable business model.

.ugb-d77b08b.ugb-spacer{height:50px}

The importance of building customer relations in small businesses or startup is essential for a sustainable business model in the digital age.

As a small business owner, you have an advantage when it comes to building customer relations. The size of your company allows you to reach people at a more personal level than big businesses, which turns into stronger relationships with customers.

Building customer relations and keep them secure; you must do all you can to engage customers.

Life is complicated, it’s as simple as that. People are rushing to meetings, events, extracurricular activities for the kids, and barely making it home in time for a last-minute thrown together dinner. 

Pleasantries are a thing of the past. According to the bureau of labor statistics in 2018, roughly 50% of families had both parents employed in their household.

Great, so people are busy in this new digital economy, but more importantly, it is how easy it is for them to access information in our digitized economy. 

The Census concluded that 74% of households had some form of internet access, and 64% had a type of handheld device that could connect as well. More and more individuals are using the internet to find the information they seek.

With internet access, you can be building customer relations from anywhere.

.ugb-d62de42.ugb-spacer{height:50px}
.ugb-2f68daf.ugb-spacer{height:50px}

So what do these two factors have to do with your business? The combination of fast-flowing information and dwindling leisure time has redesigned the template we used to describe the buyer’s journey. Building customer relations requires that you map the buyer’s journey with your internal sales process. You may end up with 12 different buyer’s journeys and maps.

Channels of communication have become electronic so businesses have to adjust to a digital marketing plan to stay relevant in their consumer’s minds. Putting an ad on television now becomes a piece of the puzzle, not the whole picture.

Customers need to be engaged with lasting impressions that speak to their current situation. By the time a sales representative makes contact with a sales qualified lead, the prospect will have already encountered the majority of touchpoints within the buyer’s journey.

It’s difficult to keep up with this shifting and dynamic landscape, but it is critical to stay on top of your digital marketing strategy. Focusing on creating customer confidence in your abilities can help set your organization up for success.

Let’s dig into how you can start building customer relations to win happy loyal customers.

.ugb-68d1eab.ugb-spacer{height:50px}

Step to Take for Building Customer Relations in the Digital Economy

building customer relationships
Canva

Develop your digital presence so that it guides the viewing audience through the buyer’s journey. This consists of developing target personas (who are we targeting, what do they need, where are they from, and what problems do we solve for them?). Your building customer relations start with understand your target audience and customers.

Once a persona is configured, you can outline what information they seek and how you can supply it.

Generating content that your target persona can relate to builds their trust in your work. At the same time, not every person who views a piece of content is looking for the same thing. 

The buyer’s journey dictates who is looking for what. It also helps with your conversation optimization rate. A potential buyer who has just become aware of their issue will be searching for information similar to “Why is this happening” or “What do I do when.” 

.ugb-550e0e0.ugb-spacer{height:50px}
.ugb-bb2ca0c.ugb-spacer{height:50px}

While someone in the decision stage wants to know why your company is the right fit for them. By producing quality content, people will look to you for advice when a decision is on the line. These are the steps it takes to be considered an industry thought leader and building customer relations.

.ugb-9b6a91d.ugb-spacer{height:50px}
.ugb-2064e29.ugb-spacer{height:50px}

Use the flow of your website to guide prospects and leads in the right direction. A site should be utilized as a stepladder throughout each touchpoint of the buyer’s journey. The design is critical – say too much and the potential buyer gets lost and clicks out the door; say too little and your message will come across unclear.

The more your message can be developed for individual customization, the more likely you are to create the relationships that drive revenue growth. But it’s more important to form a digital marketing strategy around specific key performance indexes that match the outcomes you are striving to achieve. You must be building customer relations.

Talking about KPI’s might seem odd when trying to build digital relationships, but you can’t improve what you don’t measure. Even the best marketing strategies can be thrown in the trash because the right metrics weren’t being tracked.

Are you looking to explore further into your building customer relationships? 

See how you can improve your customer’s journey by taking this marketing assessment.

We’re listening.

Have something to say about your thoughts on building customer relations? 

Share it with us on Facebook, Twitter or LinkedIn.

Are you not getting the results you had hoped for with your current marketing agency? Let the experts at this Denver marketing agency help you generate more web traffic, converts more leads, and close more sales. Our team knows just what it takes to build and maintain a proven marketing strategy that drives high-quality leads. For more information, check out our marketing services or contact us to schedule a free consultation to discuss your needs and our services.

.ugb-be916dd.ugb-spacer{height:50px}

General FAQ’s

Why is building customer relationships important?

Great customer relationships are essential to business success. Just like personal relationships, it’s critical to cultivate and nurture customer relationships. When organizations develop strong relationships with their customers, it can lead to loyal clients, positive word of mouth, and increased sales.


How can a small business start building customer relationships better?

Follow these 5-steps to build customer relationships.
1. Communicate. 
2. Exceed expectations. 
3. Get feedback.
4. Connect at a personal level.
5. Show appreciation.


What software can help with building customer relationships?

Customer relationship management (CRM) software is software that automates and manages the customer life cycle of an organization. The sales team management and sales reps use it, and call center reps to maintain contact with customers and quickly respond to their needs — Saas CRM platforms like Oracle, Salesforce, and others.


Why is it important to build relationships with customers?

Powerful customer relationships are essential to business success. When businesses develop strong relationships with their customers, it can lead to loyal clients, positive word of mouth and increased sales.

.ugb-8d39338.ugb-spacer{height:50px}

Increase Your Marketing Performance

Explore Our Free Marketing ResourcesExplore Resources