What Is “IT-Business Alignment”? What Is “IT-Business Alignment,” and what does it matter? Many businesses struggle with aligning their IT services with their overall business goals, but it’s a necessary step to achieve success. Matrix Marketing Group can help your business achieve IT-business alignment through our proven methodology and experienced team. An integrated sales, marketing, […]
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10 Tips on How to Create a Vertical Marketing Strategy Steal these 10 Tips on Creating a Vertical Marketing Strategy for Manufacturers and watch sales soar. I see too many brands going too wide and too early with whitewashed content. Vertical marketing is a strategy for selling products or services to customers in a specific
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How Big Tech Companies Ride Out Economic Downturns How Big Tech Companies Ride Out Economic Downturns Big tech companies are in a unique position regarding economic downturns. They have the cash reserves to buy back stock, make acquisitions, and invest in new products and services, which allows them to maintain their market share and grow
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10 ingredients of business success for software companies in a down economy Steal these 10 ingredients of business success for software companies in a down economy we maybe head toward. It can be tough for software companies to succeed in a down economy. However, by following 10 simple ingredients, any software company can thrive. These
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A Sales Guide to Selling in a Recession 2023 Learn how to sell in a recession for 2023. We are in bear territory for stocks, interest rates hit a 40-year high, and cracks are starting to show. Don’t be caught unprepared. Learn how to sell in a recession. You might ask why you are publishing
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A Sales Guide to Selling in a Recession 2023 Studies how to sell in a recession for 2023. We are in bear territory for stocks, interest rates hit a 40-year high, and cracks are starting to show. Don’t be caught unprepared. Learn how to sell in a recession. The cracks in the stock market recession
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Free HubSpot CMS Tools Free HubSpot CMS Tools are new to the market, like free CMS. However, most of our clients have installed a website or have a Drupal site with HubSpot implemented and want more native integration. We work with many SBUs with latitude from corp to do microsites. So, it could be for
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What is Monolithic Architecture and Why It is Important What is monolithic architecture? Monolithic architecture is a software design pattern. A software design pattern in which an application is divided into modules that communicate with each other using well-defined interfaces. These modules are typically implemented as a single executable or DLL. Introduction to What is
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5 core components of microservices architecture Learn about the 5 core microservices components to help deploy faster and cost-efficient. If you have been involved with any major software deployment like ERP or PLM software implementation, you know you better have project skills. Microservices are rapidly becoming the go-to architecture for many modern companies. It’s a
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7 Areas CFOs Support to Build Business Resilience Use these 7 areas CFOs Support to build business resilience to endure. These elements of resiliency are key to your organization’s success. As businesses face an increasingly complex and uncertain world, CFOs are being called upon to support their companies in many ways to help them become
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