Learn how to develop a sales promotion strategy to drive more sales. Learn how to create a sales promotion strategy that works! Sales promotion is a great way to get people interested in your product, but it can be tricky to devise a strategy that works. Here are some tips for developing a sales promotion […]
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Marketing Firm vs. Marketing Agency: What’s the Difference and Why Should SME Care? What is the difference between a marketing firm vs. a marketing agency? Is there any? When it comes to marketing, there is much confusion about the difference between marketing firms and agencies. If your marketing agency has not offered you a discount
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Marketing Agencies vs. Inbound Agencies: What’s the Difference? Get a better understanding of marketing agencies vs. inbound agencies to understand making the right choice. As the marketing landscape rapidly changes, businesses are struggling to keep up. The SME market has been struggling since 2020 with the pandemic, while some were propped up by PPP money.
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Enterprise Software Companies Realignment: Closing Leaky Sales Pipelines The realignment of enterprise software businesses happens daily from leaky sales pipelines and poor forecasting. As a global consulting firm, you are doing a realignment enterprise software vendors project. You must do the SWOT analysis, digital footprint research, and global external factors to shore up waste and
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How to Find Hidden Keywords Your Competition Do Not Know Learn how to find Hidden keywords your competition doesn’t know about and watch your traffic soar. There are over 600 million blogs out of 1.9 billion websites to date. Their authors account for over 6 million blog posts or over 2.5 billion annually. How are
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What is the creativity gap? The creativity gap is growing, not because of big data or data sciences. A friend said the intangible could be difficult to measure and see results. But you can do it. The creativity gap is the space between where a business or individual is currently and their potential. This space
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Price discounting is a fact of life in business, how do you handle it? Price discounting is a fact of life in business. No one likes to do it, but sometimes it’s the only way to move product. When you have to offer discounts, make sure there’s something in it for you too! Here are
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How to Use the Revenue Architecture Model to Increase Sales by 10x Learn how the apply a revenue architecture model to increase sales by 10x. In tough economic times, every drop of revenue matters. Did you know that an average company leaks 14.9% of its revenue? Revenue leaks are everywhere, hiding in plain sight, and
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What Is “IT-Business Alignment”? What Is “IT-Business Alignment,” and what does it matter? Many businesses struggle with aligning their IT services with their overall business goals, but it’s a necessary step to achieve success. Matrix Marketing Group can help your business achieve IT-business alignment through our proven methodology and experienced team. An integrated sales, marketing,
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10 Tips on How to Create a Vertical Marketing Strategy Steal these 10 Tips on Creating a Vertical Marketing Strategy for Manufacturers and watch sales soar. I see too many brands going too wide and too early with whitewashed content. Vertical marketing is a strategy for selling products or services to customers in a specific
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