The ad layout process is the final stage of your advertising creative process before deployment. The rise of the advertising art director and the decline of advertising: all you need to know about ad layout. One major reason advertising is not as effective as it once was is that ad agency art directors have too […]
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Omnichannel Marketing With HubSpot: 7-Point Step-by-Step Guide Steal this 7-Point Step-by-Step Guide to Omnichannel Marketing for HubSpot. Omnichannel Marketing has quickly become one of the most efficient and effective ways to reach customers. By using multiple channels to interact with them, such as email, phone, chat, social media, and more, you create a cohesive customer
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How can Discrete Manufacturing Companies Leverage Content Marketing for 10X Growth Learn how discrete manufacturing companies leverage content marketing for 10X growth. It’s no secret that content marketing is one of the most effective ways to attract new customers, build brand awareness, and drive website traffic. But what about manufacturing companies? Can they leverage content
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What is Inbound Marketing for Manufacturing Companies? Learn what inbound marketing for manufacturing companies is all about and how to get started. Inbound marketing is a great way to attract new customers, keep them engaged, and build loyalty to your company. It involves creating interesting content that will appeal to your target audience and promoting
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What is Digital Marketing for Manufacturing Companies Learn what is digital marketing for manufacturing businesses all about. As a manufacturing company, you know that to stay competitive, you must find effective and efficient ways to reach new customers and sell your products. And what better way to do this than through digital marketing? You can
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What is a Product Requirements Document? Learn about a Product Requirements Document and how to create a clean PRD. A product requirements document, or PRD, is a document that outlines the specific features and functionality of a product. Teams use it during the product development process to ensure that everyone is on the same page
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What is a market requirements document? Learn what a market requirements document is and how to use one. A market requirements document (MRD) is a critical tool for companies who want to stay ahead of the competition. It helps them assess a product’s or service’s viability and determine what features and functionality should be included
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Sales Consulting for Discrete Manufacturing in Companies Sales consulting for discrete manufacturing companies in the US. I spent 12 years in manufacturing to product development, where I ran the Six Sigma implementation at Sun Microsystems, ran production lines, and optimized front-to-back office operations selling ERP platforms. What amazes me about marketing professionals, most have never
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7 Steps for Cut Marketing Costs During an Economic Downturn Steal these 7 steps for marketing cost-cutting during an economic downturn before it’s too late. Marketing can be a huge expense for businesses, especially during an economic downturn. But it’s important to continue marketing your business to maintain market share and keep revenue flowing. There
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How to perform a marketing department reorganization for CMOs Performing a marketing department reorganization can seem daunting, but it can be a smooth transition with careful planning and execution. You’ll want to start by assessing your team’s strengths and weaknesses, then develop a plan that best utilizes everyone’s skills. You’ll also need to create new
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