Education Technology Companies: Common Distributor Problems

14 minutes of reading / By George Schildge / April 3, 2020 / business

Market size and distribution problems for education technology company turnarounds can cause significant headaches. The wrong distribution channel selected for an education technology company can be the fastest way your product never gets to the end-user. A market test for education technology companies, or a company launching a new product in a new market, sometimes […]

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Remote Team Management: How to Effectively Handle Remote Marketing Teams During a Crisis (COVID-19 and Beyond)

11 minutes of reading / By Sabine Wolf / March 31, 2020 / business

During a crisis, you must be prepared to manage remote marketing teams with remote team management protocols. The COVID-19 crisis rained on the world so quickly that many businesses and marketing teams did not have a remote team management plan. While we work through these troubling times, you will learn to handle stress in the

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Business Turnarounds: When Your Marketing Programs Hit the Wall

23 minutes of reading / By George Schildge / March 23, 2020 / business

Troubleshooting and correcting poor sales response in business turnarounds What are business turnaround strategies for startups and small businesses? The first step is admitting that your small business needs a turnaround or failure. You have tried to grow to the next level, the middle market, but your sales are flat or, worse, falling. Here are

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Crisis Management: How Can You Talk to Your Customers About COVID-19?

7 minutes of reading / By George Schildge / March 20, 2020 / business

Part of Crisis Management is Don’t Stop Talking to Your Customers. Crisis management, by definition, is the preparation and application of strategies and tactics that can prevent or modify the impact of major events on the company or organization. The Public Health Emergency, called COVID-19, has impacted everyone in one way or another. Many businesses

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Video Marketing for Real Estate: 6 Powerful Reasons You Need to Use It

13 minutes of reading / By Ashley Andersson / March 16, 2020 / business

Real estate video marketing is essential for the modern real estate agent who wants to sell more homes or commercial properties. Video marketing for real estate is a game-changer, regardless of the industry. People are more likely to watch a video than read a text about any product or service 54% of consumers want to

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B2B Tech Sales: How Account-Based Marketing will Grow Your Sales by 500% in 3-months

12 minutes of reading / By Sabine Wolf / March 11, 2020 / business

B2B Tech Sales Requires an Account-Based Marketing Strategy Effective marketing for B2B Tech Sales in the tech industry is crucial for a company to gain visibility and boost sales revenue. Unlike other markets, the competitive world of technology is home to the brightest people with the best ideas. Even if you have the most innovative

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UX Design: Improve Your Website Conversions

13 minutes of reading / By Sabine Wolf / March 9, 2020 / business

User experience (UX) design is the hallmark of how well you meet your target audience’s needs and have great. It’s challenging to define UX design in a nutshell. That’s because it encompasses so many factors that work together to create an overall impression. Not only does UX impact your customer’s emotions, but it also drives their actions once they land on your page.

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SaaS vs. PaaS vs. IaaS: Which One Is Right for Your Business

9 minutes of reading / By Sabine Wolf / March 3, 2020 / business

Thinking about moving your business operations to the cloud, you need to learn the difference between – SaaS vs. PaaS vs. IaaS. SaaS vs. PaaS vs. IaaS: Learn the difference between the three four-letter acronyms that have changed the way businesses operate better. The cloud has become a big deal in today’s hyper-connected era. Businesses

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Video Streaming: 9 Essential Trends and Statistics to Watch

11 minutes of reading / By Sabine Wolf / February 29, 2020 / business

Video Streaming: 9 Essential Trends and Statistics to Watch Video streaming has become one of the most popular and influential mediums for relaying and accessing information in today’s digital space. Video streaming is fast becoming one of the most influential mediums in today’s digital space. According to Statista, online video content now boasts a 90 percent penetration

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Marketing Techniques to Fuel Your Business Growth Fast

13 minutes of reading / By Ashley Andersson / February 17, 2020 / business

Marketing techniques need to evolve with time if you want to succeed in digital marketing or any marketing. Marketing techniques for small businesses with a limited marketing budget must work. The quarter just started, and your sales team is asking for more leads. With a sales goal of $23MM, where do you start? Start by

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