11 Account-Based Marketing Tactics to Turn Prospects into Customers

11 minutes of reading / By Sabine Wolf / January 27, 2020 / business

Convert more prospects with account-based marketing tactics that work. Account-based marketing tactics are a critical strategy for startups and enterprise sales teams. Account-based marketing strategies (ABM) have become one of the most effective strategies modern companies use. Account-based marketing examples exist in startups and larger businesses. While some thought this model wouldn’t yield profitable results,

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What is Google Ad Manager and How to Use It

16 minutes of reading / By Sabine Wolf / January 22, 2020 / advertising, digital marketing, programmatic advertising

What is Google Ad Manager, and how do you use it? Learn about Google Ad Manager and how to use it. Google Ad Manager (GAM) is a Google Hosted Ad-serving Platform that Controls Online Advertising Management. Google Ad and Adwords Manager help you test, manage, and scale your online advertising campaigns. What is Google Ad

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TV Advertising: The Impact of Video on Demand and Streaming on TV Ads

13 minutes of reading / By Sabine Wolf / January 20, 2020 / business

TV advertising is being impacted by video-on-demand and streaming services. TV advertising is changing quickly, and huge opportunities exist. Netflix launched its first subscription-based video streaming service almost 13 years ago, laying the foundation for a massive transformation in how we watch TV. We look at TV advertising effectiveness and TV advertising companies. YouTube had already

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Promotional Strategy for Small Businesses and Win in 2025

9 minutes of reading / By Sabine Wolf / October 22, 2018 / business

Promotional Strategy for Small Businesses and Win in 2025 Learn how to Promotional Strategy for Small Businesses and Win in 2025. An effective promotional strategy combines advertising, personal selling, sales promotion, and publicity into coordinated programs for communicating with buyers and others involved in purchasing decisions. The importance of promotional techniques influences company sales. Billions

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Ecommerce Branding: Crushing the Competition

8 minutes of reading / By Sabine Wolf / January 29, 2018 / business

Ecommerce Branding is essential for any online brand E-commerce branding will help you stand out from the rest of the crowd. Have you ever heard of Harry’s razors? Casper beds? Making a brand stand out in 2024 and beyond is no easy task. There are estimated to be 12-24 million e-commerce stores selling products online, but only

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Microsoft Dynamics CRM HubSpot Marketing Hub

How to Integrate Microsoft Dynamics CRM With HubSpot Marketing Hub

8 minutes of reading / By Sabine Wolf / January 4, 2016 / HubSpot technology, HubSpot Marketing Hub

Microsoft Dynamics CRM With HubSpot Marketing Hub Guide Why They Work Better Together Learn why Microsoft Dynamics CRM With HubSpot Marketing HubWork Better Together Integrating Microsoft Dynamics with HubSpot Marketing Hub can help your business unlock the full potential of its customer data. Are you looking for ways to optimize your marketing efforts and maximize

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The Chief Marketing Officer’s Role in Marketing Technology

9 minutes of reading / By Sabine Wolf / October 17, 2015 / business

The chief marketing officer role must require an understanding of technology. The Chief Marketing Officer role is becoming more involved with marketing technology selection, implementation, and use. Marketing is becoming one of the most technology-dependent functions in business. Today, a company’s chief marketing officer spends more on technology than its chief information officer. That oft-quoted

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High Tech Startup Marketing: 10 Things You Need to Do Now

10 minutes of reading / By Sabine Wolf / August 6, 2015 / Marketing

Working in a high-tech startup marketing is exciting and hard work. The stats against high-tech startup marketing are stacked against them immediately. A high-tech marketing strategy will be covered as a startup marketing strategy example. Coming out of the best incubators and startup environments in Silicon Valley and Boulder, Colorado, we’ve worked with some of

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Author name: Sabine Wolf

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