Author name: Ashley Andersson

She is responsible for developing, testing, and deploying AI-powered marketing solutions. This role requires understanding machine learning algorithms, data mining techniques, customer segmentation, and user behavior analysis. She designs efficient software solutions that leverage artificial intelligence tools to create personalized customer experiences and optimize marketing campaigns.

Ashley Andersson
Color Theory Color Wheel

What is Color Theory in Branding and Design?

Color theory is both the science and art of using color. Today it makes sense to understand color theory, including color theory for designers. The principles of color theory and color theory psychology in digital or print media can increase your response rate. The color theory explains how humans perceive color; and the visual effects of how colors

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Organic Traffic website traffic growth

Five Ways To Get Organic Traffic Without Ranking Your Website

If your website is not ranking, try these proven 5 ways to get organic traffic without ranking your website. It takes hard work to get organic traffic, but you can get traffic without ranking your website. This is important for startups and new websites. SEO is a long-term game, and it is a very dynamic

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cluster content cornerstone seo

Are Content Clusters Relevant to SEO?

Content Clusters are critical to SEO, often pillar content. If you’re engaging in content strategy and planning, you probably know what content clusters are. Content clusters are instrumental, even more so if your content is part of your core SEO techniques – as it should be. Since organic results are the main “provider” of traffic,

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food beverage marketing

Highly Effective Marketing Campaigns to Differentiate Your Food & Beverage Business

Highly Effective Marketing Campaigns to Differentiate Your Food & Beverage Business Learn How to Create Highly Effective Marketing Campaigns to Differentiate Your Food & Beverage Business. Every business requires careful management and attention to help bring in new customers.  Here are some tips for how marketing companies can help you. The Best Steps to Differentiate

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benefits digital marketing real estate realtor

Benefits of Digital Marketing in Real Estate, a Realtors Guide

Digital marketing in real estate is a must in 2023. Real estate marketing has changed over the years to digital marketing. The strategies have been effective and cannot be ignored in recent years. However, you must have a strong digital presence to scale your real estate business. Have you ever wondered why some realtors are

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shopify case study

Shopify Case Study: Build a Powerful 7 Figure eCommerce Store

This Shopify Case Study will Show You How to Build a Seven-figure eCommerce Store. Learn from this Shopify case study and get better results from your eCommerce site. (UPDATED in 2025) In the eCommerce industry, Shopify has grown its brand to unseen heights. With such hype and marketing, it’s hard to determine whether you must

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facebook ads sales conversions

2023 Facebook Ads: Write Better Ads that Convert 2x the Industry Average

If you’re spending money on new 2023 Facebook ads, you’d want to get real value for your money. While most people say Facebook’s influence is waning, the truth is that no social media platform has more reach or number of active users than Facebook.  Facebook’s daily active users (DAUs) as of April 2023 is 2.037

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Behavioral Segmentation Marketing

What is Behavioral Segmentation and How Does It Improve Marketing

Behavioral segmentation is necessary for modern marketers to understand Behavioral segmentation is necessary for modern marketers to understand lead capture and conversion better. Learn how to use behavioral data to improve conversion, retention, and revenue. Market segmentation divides customers into groups to achieve better sales, marketing, and customer service outcomes. There are four basic types

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Content Manager: Upgrade Your Professional Growth and Thrive

As a Content Manager, Learn How to Upgrade Your Professional Growth and Thrive The content manager must periodically upgrade and learn the dynamics within their industry and marketing trends. With all the technology, learn a content management platform, and many are using AI now. Sometimes, we feel professional burnout when working in one particular field

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