Maybe you do not know what marketing automation is.
Marketing automation is a marketing software that automates marketing tasks, helping streamline marketing processes, decrease marketing time, and increase response rates.
You can decrease marketing costs while simultaneously improving marketing performance. It helps streamline marketing processes, decrease marketing time, and increase response rates.
Marketing automation is a marketing software that automates marketing tasks, helping streamline marketing processes, decrease marketing time, and increase response rates.
Automation tools include email marketing, which sends personalized messages to customers based on what they’ve purchased in the past or where they are in their customer journey, and CRMs, which help automate lead generation by tracking data about prospects so you know who needs a follow-up call or an enticing offer right away.
Marketing Automation software can help you streamline marketing processes, decrease marketing time, and increase marketing response rates by consistently contacting customers through email, social media, SMS messages, and more.
This blog post will explore how using marketing software will lead to better results for your company, from lower cost per lead generated to greater customer satisfaction. We’ll also look at some popular tools that make implementing a marketing automation strategy simple and quick. Let’s get started!
Lower marketing costs per lead generated with marketing software is a marketing process that automates marketing tasks. What are Digital Marketing Services?
Marketing automation software can help you streamline marketing processes, decrease marketing time, and increase marketing response rates by consistently contacting customers through email, social media, SMS messages, and more.
The benefits are clear – decreasing costs while increasing performance – but how do you start? You don’t need to be a programming expert or have any technical background to get started!
What is marketing automation?
- Marketing software that automates marketing tasks
- Automation helps streamline marketing processes, decrease marketing time, and increase response rates.
- The most common type of marketing automation software is email marketing; it can automatically send out personalized messages to customers based on what they’ve purchased in the past or where they are in their customer journey.
- Automation also includes social media platforms like Facebook, Twitter, LinkedIn, and Instagram, which allow businesses to automate posts for maximum efficiency.
- Finally, there are CRM systems that help automate lead generation by tracking data about your prospects so you know who needs a follow-up call or an enticing offer immediately.
- Marketing automation is a marketing software that automates marketing tasks. It helps streamline marketing processes, decrease marketing time (currently, marketing teams spend 60% of their time on repetitive tasks), and increase marketing response rates (1 out of 3 companies don’t get any replies at all)
- The most common automation software is email marketing; it can automatically send out personalized messages to customers based on what they’ve purchased in the past or where they are in their customer journey. Automation also includes social media platforms like Facebook, Twitter, LinkedIn, and Instagram, allowing businesses to automate posts for maximum efficiency.
- Finally, there are CRM systems that help automate lead generation by tracking data about your prospects so you know who needs a follow-up call or an enticing offer immediately.
What does marketing automation do?
Marketing automation does many things: It saves marketing time, reduces marketing costs, and improves marketing response rates. It also streamlines marketing processes and roots out inefficiencies to strengthen your pipeline.
What can marketing automation do for you? Look at this gallery of case studies from the top brands in the world to see how they use automation to get ahead of their competitors. You’ll never regret trying it!
How does marketing automation work?
Automation also makes it easier to track your marketing results so you can improve your marketing performance over time.
Marketing software automation is a marketing tool. It’s also known as marketing technology, software, automation, or systems.
Examples of marketing automation platform applications
The marketing automation platform application is capable of marketing strategies for marketing campaigns. It is used in all marketing efforts to accomplish marketing objectives by optimizing marketing time and costs.
One of the main features of a marketing automation platform is that it can help you streamline your marketing processes.
This means you can save time and money, as the platform will automate many of the tasks you would otherwise have to do manually.
In addition, marketing automation platforms also often have built-in analytical tools that can help you track and measure the performance of your marketing campaigns. This means that you can optimize your campaigns for better results.
Why should you consider marketing automation?
Because marketing has grown so much more complex over the years, it now takes too much time and money to handle marketing manually.
That’s why enterprise businesses are often forced to commit to marketing software automation for marketing success.
How Marketing Automation Improves Marketing Response Rates
Automation improves marketing response rates by saving marketing time and eliminating marketing mistakes. It reduces the number of sales-ready leads that fall through the cracks, increasing your response rate.
Automation can also increase marketing response rates by making it easier to track marketing results over time so that you can improve marketing performance.
How automation increases marketing productivity
Marketing software decreases marketing downtime, increasing marketing productivity, making marketing processes more efficient, and lowering the cost of marketing efforts.
Automation also allows you to respond faster to trends in the marketplace so that you can adapt quickly to changing conditions. How does marketing technology help make marketing more efficient?
It’s a competitive world out there, and automation helps you compete. Are you ready to try it?
What does marketing automation mean for the customer journey?
Marketing automation means that the customer journey is more efficient and streamlined.
With automation in place, customers will move more quickly through the marketing funnel, and you’ll be able to track their progress more easily. This will help you improve your marketing performance over time and ensure your customers have a positive experience with your brand.
What are some marketing automation best practices?
Seeing marketing software best practices in action is the key to understanding what automation can do for your marketing efforts. Here are some of our top marketing automation tips:
- Build an automated messaging strategy with marketing lead scoring
- Automated marketing campaigns that nurture leads and provide them with content that matches their stage in the buyer’s journey
- Integrating traffic sources, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC), retargeting, Google Ads or Bing Ads
Common problems that marketing automation can solve
Common automation problems that can be solved include:
- Saving marketing time
- Reducing marketing costs
- Making marketing processes more efficient
- Tracking marketing results more easily
- Improving marketing performance over time
- Streamlining the customer journey
- Ensuring a positive customer experience
When is the right time to invest in marketing automation?
Automation is a powerful marketing tool that you can use to improve marketing performance.
It’s important to invest in marketing software automation at the right time. That might mean getting started or upgrading your marketing software.
If you need a marketing tool to automate a marketing process, you should invest as soon as possible so you can start reaping the benefits of automation.
If your marketing goal includes specific lead generation actions, automation can help streamline those, too, so it’s time to invest!
How do I choose the best marketing automation solution for my business?
Many automation solutions exist, so how do you pick the best one for your business? The first step is assessing your marketing goals and marketing objectives.
You should also consider any marketing platforms you currently use or want to incorporate into your marketing strategy.
Once you’ve assessed these areas, you should investigate the different companies offering automation solutions. You can check out their websites or contact them directly to see if they’re a good fit for your business needs.
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Step-by-Step Guide: Choosing the Right Marketing Automation with Matrix Marketing Group
1. Define Business Goals and KPIs
Matrix will help you clarify:
- What are you trying to automate? (Lead gen, nurturing, email, social media, sales follow-ups?)
- What metrics matter? (Leads, MQLs/SQLs, conversion rates, CAC, LTV, ROAS, etc.)
- What platforms are currently used (CRM, CMS, eCommerce)?
Example: “We want to reduce lead response time from 24 hours to under 5 minutes.”
2. Map Out Your Current Workflow
Matrix’s team conducts a marketing tech audit:
- What’s your funnel? What’s working and what’s broken?
- Where are the biggest time sinks or bottlenecks?
- What tools are currently being used (e.g., HubSpot, Mailchimp, Salesforce)?
Output: A workflow map with pain points and automation opportunities marked.
3. Identify Critical Features Needed
Matrix will align your needs with features like:
- Email/SMS automation
- Lead scoring and segmentation
- CRM integration
- Ad retargeting and cross-channel support
- AI personalization
- Reporting dashboards
- Workflow builder (drag-and-drop vs. rule-based)
Example: “We need AI-assisted email content generation and automated A/B testing.”
4. Match Budget to ROI Potential
Matrix helps balance cost vs. value:
- What’s your monthly/annual budget?
- What’s your expected ROI?
- Do you need a fully-managed service or self-service?
Note: Matrix offers AI + Automation Bundles starting around $10,000/month, including strategy, setup, and optimization.
5. Recommend & Integrate the Right Platform
Matrix can recommend or implement top platforms such as:
- HubSpot (great for inbound + mid-size teams)
- ActiveCampaign (for SMBs and eCommerce)
- Marketo or Pardot (for enterprises)
- AIContentPad + Zapier (for custom AI-driven workflows)
- OrchestraAI (Matrix’s agentic marketing automation system)
Bonus: Matrix builds custom integrations if your tech stack needs to talk to legacy systems or APIs.
6. Pilot & Optimize
Matrix will:
- Set up a small campaign with your automation stack
- Run A/B testing
- Track key KPIs and make real-time adjustments
Example: Pilot email nurturing for new leads to increase SQL conversion by 35% in 60 days.
7. Train & Scale
Matrix ensures your team is fully enabled to run and scale the system:
- Documentation and SOPs
- Team training sessions
- AI-assisted campaign launch playbooks
Support: Ongoing retainer or fractional CMO services to manage scaling and reporting.
Why Work with Matrix Marketing Group?
- Over 20 years of B2B/B2C digital marketing experience
- Experts in AI + automation strategy, not just tools
- Proprietary systems like AIContentPad, OrchestraAI, and Symphony
- Google, HubSpot, and Meta-certified professionals
- Strong focus on revenue marketing, not vanity metrics
Next Steps
If you’re ready to move forward:
- Schedule a free discovery call with Matrix
- Share your marketing stack and KPIs
- Receive a custom marketing automation strategy roadmap
Getting Started With Marketing Automation
If automation is new to you, there are a few ways to get started.
- Start by assessing your marketing goals and marketing objectives.
- Consider any marketing platforms you currently use or want to incorporate into your marketing strategy.
- Once you’ve assessed these areas, examine the different companies offering automation solutions. Visit their websites or contact them directly to see if they’re a good fit for your business needs.
It all starts with determining what automation can do for you and whether it’s right for your business.
Why does marketing automation fail?
Marketing automation can fail for many reasons. It’s important to have an automation strategy in place before you start automation to avoid automation failures.
Some of the most common marketing automation failures include:
- Failure to plan automation
- Failure to have marketing goals and marketing objectives
- Having too many emails in one marketing campaign or not enough emails in a marketing campaign
- Over-delivery of content through automation
- Not setting parameters for when to send marketing messages
If you want help setting up an automation strategy, check out these resources from Matrix Marketing Group!
What are some steps I can take when starting a new automation campaign?
To ensure the success of marketing automation, here are some tips:
- Set marketing goals and marketing objectives for success.
- Deliver personalized content through automation by considering personalization when planning out automation.
- Keep marketing messages simple and relevant.
- Make sure to send marketing messages at the right time so they fit into marketing processes and marketing activities.
What are the top 5 marketing automation platforms?
The marketing automation industry has skyrocketed from a $500m market to an expected $6.4bn in 2024. According to Salesforce’s State of Marketing Report, 67% of marketing leaders already use at least one automation platform, and 21% plan to start using one.
At the same time, the list of marketing automation platforms continues to grow, with new tools launching every year, making it harder than ever to find the right platform for you.
- Google Marketing Automation platform
- HubSpot
- Marketo
- Keap (InfusionSoft)
- Pardot
Marketing automation is a marketing strategy that can help streamline marketing processes, decrease marketing time, and increase marketing response rates.
If you’re new to automation or want more information on how it works and its benefits, we’ve provided some great resources for getting started with your campaign right here!
At the same time, the list of marketing automation platforms continues to grow, with new tools launching every year, making it harder than ever to find the right platform for you.
- Google CRM
- HubSpot automation software
- Marketo
- Keap marketing automation platform
- Pardot marketing automation platform
Need help in the selection of the right automation platform for your business? You are in luck. 10 Most In-Demand Types of SEO Services to Focus On in 2025
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General FAQs
How does marketing automation work?
Marketing automation uses software to orchestrate multichannel marketing campaigns via email, social media, direct mail (postal mail), and text messages (SMS). The system starts with a trigger event like an email opt-in or purchase, then automatically sends personalized messages through each channel.
Will marketing automation increase the marketing response rate?
Yes, marketing automation will increase marketing response rates. Marketing automation decreases marketing costs when implemented properly and improves marketing performance for various industries.”
Is marketing optimization hard to accomplish without marketing automation?
People find optimization difficult without marketing automation because they keep the same marketing strategy. With marketing automation, people can optimize their marketing strategies for each channel and increase the user experience.
Can marketing automation replace email marketing campaigns altogether?
No marketing automation can replace email marketing campaigns. However, marketing automation is critical to any marketing campaign and ensures the best ROI from every company’s marketing budget. With all of its benefits, there are still some scenarios where email marketing campaigns must fill in for the absence or lack of features that only an email marketing campaign offers.