Google Analytics

What is The Customer Lifetime Value and How to Measure It? The customer lifetime value (CLV) measures how much profit you can expect from a customer over their lifetime. It’s critical for any business, especially eCommerce companies, to calculate this accurately so they can make sound decisions on marketing expenses and products. Let’s explore how […]

Digital marketing analytics show you what works and what does NOT work. This article is about how digital marketing analytics is one of the most important things you can do as a business owner. Find out why analytics is so essential and how it will help grow your company with data-driven insights. Learn how to