From Data Deluge to Dashboard Delight: Demystifying Google Looker Studio for Marketing Ops Learn How to Demystify Google Looker Studio for Marketing Ops. The Data Dilemma: Drowning in Numbers, Starved for Insights As a marketing operations manager, you know the feeling. Data overflows your inbox, spreadsheets clog your hard drive, and reports pile up like
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How to Set up Google Analytics GA4 How to Set up Google Analytics GA4 Learn How to Set up Google Analytics GA4 for Success. Introduction to Google Analytics GA4 Google Analytics GA4 is a new web analytics platform from Google. It is designed to help you understand how users interact with your website or app
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How To Recover From A Google Algorithm Update Learn How To Recover From A Google Algorithm Update If you’re a digital marketer, something that you’ve probably become all too familiar with is Google algorithm updates. As the go-to search engine for millions of people worldwide, any changes to how their algorithms work can drastically affect
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What is the Customer Lifetime Value and How can It Be Measured? The customer lifetime value (CLV) measures how much profit you can expect from a customer over their lifetime. It’s critical for any business, especially eCommerce companies, to calculate this accurately so they can make sound decisions on marketing expenses and products. Let’s explore
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Digital marketing analytics show you what works and what does NOT work. This article is about how digital marketing analytics is one of the most important things you can do as a business owner. Find out why analytics is so essential and how it will help grow your company with data-driven insights. Learn how to
