How To Set Up High-Performing Local Service Ads (LSAs) For A Small Business

12 minutes of reading / By Sabine Wolf / March 26, 2024 / advertising, Google Ads

How To Set Up High-Performing Local Service Ads (LSAs) For A Small Business How to set up high-performing Local Service Ads (LSAs) for a small business. Tired of Wasting Money on Ads That Go Nowhere? As a small business owner, you pour everything into making your business successful. That’s why it’s frustrating when online advertising

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Stop Guessing, Start Owning Your Google Ads Budget: The User-Friendly PPC Campaign Calculator

6 minutes of reading / By Ashley Andersson / March 22, 2024 / advertising

Stop Guessing, Start Owning Your Google Ads Budget: The User-Friendly PPC Campaign Calculator The User-Friendly PPC Campaign Calculator Learn how to use the User-Friendly PPC Campaign Calculator quickly. Ever stare at your Google Ads dashboard, wondering, “Will this campaign make me money?” You’re not alone. Budgeting for PPC (Pay-Per-Click) marketing can feel like throwing darts

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Creating Thematic Advertising: A Comprehensive Guide

15 minutes of reading / By George Schildge / November 3, 2023 / advertising, Google Ads, programmatic advertising

Creating Thematic Advertising: A Comprehensive Guide Learn How to Create Thematic Advertising: A Comprehensive Guide Dive into the world of Thematic Advertising, a unique approach to crafting memorable campaigns that resonate with audiences. What is your cost per lead? Cost per customer acquisition? ROAS? Sara’s Surprising Journey with Matrix’s AI-Driven Thematic Advertising In the heart

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Plumbing Advertising Guide with Examples

11 minutes of reading / By Ashley Andersson / April 26, 2023 / advertising, plumbing, professional services

Plumbing Advertising Guide with Examples Steal This Plumbing Advertising Guide with Examples Advertising is key to success in any industry, and plumbing businesses are no exception. To help marketers create successful ad campaigns for their plumbing clients, we have compiled a comprehensive guide with examples of ads targeted at plumbers. From radio jingles and print

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PPC For Manufacturing: What It Is And How To Get Started

10 minutes of reading / By Sabine Wolf / April 11, 2023 / manufacturing, digital marketing agency

PPC For Manufacturing: What It Is And How To Get Started Learn About PPC For Manufacturing: What It Is And How To Get Started. Are you looking to set up a comprehensive PPC advertising strategy for your manufacturing firm? With the right approach, you can use this powerful digital marketing channel to get more high-quality

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What Is Google Tag Manager?

13 minutes of reading / By Sabine Wolf / April 1, 2023 / digital marketing, Google Tag Manager

What Is Google Tag Manager? Learn About What Is Google Tag Manager and How to Use It. GTM is a powerful and user-friendly tool that helps marketers, webmasters, and developers manage tags on their websites easily. It gives marketers an easy way to add, update, and manage website tags without manually editing codes. This makes

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What is an Advertising Company? Sales Growth

15 minutes of reading / By Sabine Wolf / May 25, 2022 / advertising, programmatic advertising

What is an advertising company? Learn what an advertising company is and how it can help grow sales. Sure, here is an explanation of what an advertising company is from the perspective of an advertising manager: What is an Advertising Company? An advertising company, also known as an ad agency, is a business that helps

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What is an Advertising Strategy?

16 minutes of reading / By George Schildge / May 1, 2022 / Marketing, content marketing, digital marketing, digital marketing agency, Marketing Agency

Learn about what an advertising strategy is and how to improve your CAC. Can a highly tuned-advertising strategy boost sales? First, let’s get on the same page about an advertising strategy. Do you want to learn more about advertising strategies? Advertising is one of the most important tools for a business to promote itself. What

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What Is Geofencing? #1 Quick-Start Guide for Agile Growth

12 minutes of reading / By Matrix Content Team / October 11, 2021 / business

How to use geofencing and location-based marketing to grow your business Geofences are virtual boundaries that can send notifications or messages to people who enter or exit them. If you have ever driven down a street and cannot tell where the ads are coming from, you’ve experienced geofencing. It will also show you how to use

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What is Programmatic Advertising and How Does it Work?

13 minutes of reading / By Ashley Andersson / September 13, 2021 / digital marketing, programmatic advertising

How does programmatic advertising work? Programmatic advertising uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms – in a fraction of a second. Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently, and at scale, which means better ROI for advertisers

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