Marketing Metrics Performance Calculator Marketing Metrics Performance Calculator 1. Customer Lifetime Value (LTV) ($) i Multiply your Average Contract Value (ACV) by your Gross Margin and average customer lifespan. For example: $50,000 ACV × 80% Margin × 5 years = $200,000 LTV. This represents the total profit a customer brings. 2. Customer Acquisition Cost (CAC) ($) i Sum all sales and marketing expenses for a period and divide by the number of new customers acquired in that period. For example: $250,000 in spend ÷ 5 new customers = $50,000 CAC. A lower CAC is better. 3. LTV to CAC Ratio i Divide your Customer Lifetime Value (LTV) by your Customer Acquisition Cost (CAC). An LTV of $200,000 and a CAC of $50,000 gives you a 4:1 ratio. This measures your marketing and sales ROI. 4. Marketing Originated Customer (%) i Count new customers whose first touch was a marketing channel (e.g., from a blog or ad). Divide this number by the total new customers and multiply by 100. This shows marketing’s direct impact on new business. 5. Lead Velocity Rate (MoM %) i Calculate the month-over-month growth rate of qualified leads. For example: (110 leads this month – 100 last month) ÷ 100 last month = 10% LVR. It’s a key predictor of future revenue. 6. MQL to SQL Conversion Rate (%) i Divide the number of Sales Qualified Leads (SQLs) by the number of Marketing Qualified Leads (MQLs) from the same period. Multiply the result by 100. This crucial metric measures lead quality and sales alignment. 7. Net Revenue Retention (%) i Start with recurring revenue from a customer cohort and add expansion revenue (upsells) while subtracting churn. Divide this by the starting revenue. NRR over 100% means you grow even without new customers. Reset See My Results Your Performance Benchmark Achieve Your Growth Benchmark
