Market Requirements Document Template
A product requirements document, or PRD, is a document that outlines the specific features and functionality of a product. Teams use it during the product development process to ensure that everyone is on the same page and that no important details are missed.
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Learn about a market requirement document
Learn more about market requirements documents!
One of the biggest problems for CMOs in manufacturing firms is that there can be a misalignment between product marketing and manufacturing.
This can cause a lot of problems, such as:
- Product delays
- Inaccurate forecasting
- Poor customer service
- Low product quality
All of these can lead to a loss of customers and damage the company’s reputation. So CMOs need to work closely with their manufacturing counterparts to ensure that marketing goals and objectives are aligned with manufacturing plans. This will help avoid miscommunications or misunderstandings and help ensure that products are delivered on time and meet customer expectations.
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