Why You Don’t Need an Inbound Marketing Agency in 2022

Why you don’t need an inbound marketing agency in 2022

Why would you need an inbound marketing agency in 2022? Is there anything other than foundational tactical work? No offense to the inbound agencies out there but inbound is hygiene for most enterprise firms, 7 years ago.

While hiring an inbound marketing agency can be a great way to improve your marketing results, there are many things you can do on your own to get the same or better results. You don’t need an inbound marketing agency to help your marketing efforts. Or you might need anything they say they offer.

The HubSpot partners have always been focused on inbound marketing. The agency is lost as HubSpot broadens its offering into the middle market and enterprise space.

What is an inbound marketing agency?

An inbound marketing agency is a company that specializes in helping businesses with their inbound marketing efforts. This can include creating and executing marketing plans, designing and running marketing campaigns, and helping with lead generation and nurturing.

Inbound marketing agencies can be a great resource for businesses that want to improve their marketing results, but they aren’t necessary for everyone. You can do many things on your own to get great results, and in some cases, you might even be better off without an agency.

What is a management consulting firm?

A management consulting firm, like Matrix Marketing Group, is a company that provides advice to businesses on how to improve their operations. This can include improving efficiency, reducing costs, and improving overall profitability.

Management consulting firms can be a great resource for businesses that want to improve their operations, but they aren’t necessary for everyone. You can do many things on your own to improve your business, and in some cases, you might even be better off without a consultant.

So, should you hire an inbound marketing agency? It depends on your situation. If you want to improve your marketing results but don’t have the time or resources to do it yourself, then an agency can be a great help.

However, if you’re confident in your ability to market your business effectively, then you might be better off talking with a management consulting firm that can get things done. Take your inbound beyond its current state.

C-level folks get what I’m saying here. Most agencies have not worked in sales. They may catch up in 3-5 years, but the growing internal hiring practice will leave them short.

So you can work with HubSpot inbound partners that might get sales, another with help desk support, and another with a marketing hub. Yet, understanding the enterprise at scale is not in the inbound agencies’ wheelhouse.

HubSpot is now being pushed into the ERP space. We speak about multilayered business models with 20 countries, 5,000 partners, over 500,000 parts, and 10,000 custom parts daily. Hmmm…see what I mean about inbound agencies?

Then there are the new product development, joint-ventures, shareholder, sales channels, inorganic growth rates, and hurdle rates. Having done an ERP site audit, selection, and implementation makes HubSpot look easy. It’s not about HubSpot. You need a partner that understands business.

A partner that can unleash the power of your brand and turn it on so it becomes an always-on sales machine. Sales reps could care less about CRM and marketing automation. They want to eat up leaves to help them close deals faster with higher revenue. The products are aligned, so the customers are happy.

In this article, I’ll outline some of these techniques and give examples from companies that have improved their business revenue and waste. I hope you find them helpful!

1. Understand what an inbound marketing agency offers you

An inbound marketing agency can help you with content creation, SEO, social media marketing, etc. However, they may be unable to help you with sales and customer service. Sure, some can, but a major has no idea. When looking for an inbound marketing agency, it’s important to understand what they can offer you and what they cannot.

Before you start working with an inbound marketing agency, you need to make a plan. The agency can help you create a plan, but you must have a plan in place before you start working with them. Your plan should include your goals, target market, and strategy for reaching your target market.

What are your operational goals? Are you trying to increase the revenue per employee, or are you trying to increase the revenue for sales? What is the new product life cycle, and do you have any skunk work projects? 

When choosing an inbound marketing agency, it’s important to do your research. You should look at the agencies’ websites and read their case studies to see how they’ve helped other businesses achieve their goals. 

But they are inbound agencies and might not have what you need. But they will sell you what they have. So watch out.

2. Learn what you can do on your own to improve your marketing results

You don’t need an inbound marketing agency to help your marketing efforts.

While hiring an inbound marketing agency can be a great way to improve your marketing results, there are many things you can do on your own to get the same or better results. Or you might need anything they say they offer.

The HubSpot partners have always been focused on inbound marketing. The agency is lost as HubSpot broadens its offering into the middle market and enterprise space.

C-level folks get what I’m saying here. Most agencies have not worked in sales, let alone customer service. They may catch up in 3-5 years, but the growing internal hiring practice will leave them with, well, what you don’t know, you don’t know.

So you can work with HubSpot inbound partners that might get sales, another with help desk support, and another with a marketing hub. Yet, understanding the enterprise at scale is not in the inbound agencies’ wheelhouse.

Now, discuss multilayered business models with 20 countries, 5,000 partners, over 500,000 parts, and 10,000 custom parts daily. HubSpot is now being pushed into the ERP space. Hmmm…see what I mean about inbound agencies?

Having done an ERP site audit, selection, and implementation makes HubSpot look easy. You need a partner that understands business. New product development, sales channels, inorganic growth, and hurdle rates.

3. Implement the techniques you learn

Once you’ve learned what an inbound marketing agency can offer you and what you can do to improve your marketing results, it’s time to start implementing the techniques you learn. I would suggest leaning on testing before scaling any marketing dollars at scale.

You can start by creating content relevant to your target market and optimizing it for SEO.

You can also use social media to reach and create relationships with your target market.

4. Make changes as needed

Many enterprise companies will require a digital transformation and change management to cross the chasm to become customer-centric. We all know it’s about the customer experience. So, what’s changed since the bartering system expects more choices and reach?

You may need to change your marketing plan as your business grows and changes.

An inbound marketing agency might not be able to help with management consulting, but it’s important to remember that you are in charge of your marketing plan. You should make changes to ensure that your plan is still effective.

Hiring an inbound marketing agency can be a great way to improve your marketing results, but it’s important to remember that you don’t need an agency to do this.

You can do many things to get the same or better results.

The first step is learning what an inbound marketing agency can offer you and what you can do on your own to improve your marketing results.

Once you’ve learned this, it’s time to start implementing the techniques you learn. Evaluate the results of your efforts regularly and make changes as needed. With a little effort, you can achieve great things!

We have about 1,000 solution types targeting 5 industries. HubSpot will tell you that their offering is a horizontal play. Who is? HIPPA requirements?

What is the difference between analyzing a publicly traded company? It’s like when I’m searching for an executive. I look for executives who can see 3-5 years in their lane.

3. Know when you should not hire an inbound marketing agency

There are times when you should not hire an inbound marketing agency. You should not hire an inbound marketing agency if you don’t have the budget. Inbound marketing agencies can be expensive, and if you’re not sure you will get a good return on investment, it’s best to hold off on hiring one.

Most of the inbound agencies I’ve become what I call temporary agencies where they’re supplying people doing very tactical work and possibly being paid too much. Or go on Upwork or the other 20 or so sites.

If I had to, I could start a complete marketing department in 30 days or less. All distributed. You know, remote. It’s what I’ve been doing at Sun Microsystems and other operations.

So, if you want to lean on an organization, you need to watch revenue per employee and your ROI on marketing per employee.

Another time you should not hire an inbound marketing agency is if you don’t have the time to manage one. Inbound marketing agencies require a lot of time and effort to succeed, and it’s best to pass if you don’t have the time to manage one. That’s what drives me crazy about these inbound agencies. 

Here is what you get from a la carte menu at a set cost for 1 year. Who buys stuff like this?

Finally, you should not hire an inbound marketing agency if you don’t have a clearly defined marketing strategy. Inbound marketing agencies require a lot of direction, and if you don’t have a clear strategy, they will be unable to help you.

4. The HubSpot CMO on the State of Inbound Marketing

As your business changes over time, inbound marketing tactics must also change. What worked two years ago likely won’t work today – especially as technology advances and consumer behavior shifts. That’s why it’s important to stay up-to-date on the latest inbound marketing trends, and that’s where the HubSpot CMO comes in.

Most CMOs I know have been doing inbound for about 10 years or more. Nothing new. It’s about customer touch points spread across a multi-cultural, multi-language, 1000s of products and locations worldwide.

Our discussions are about helping the individual rep benefit from using CRM platforms. It’s easy. Tee up high-value deals.

As HubSpot CRM inches up into the ERP space, which comprises some strong players in the industry, our services are driven by technology adoption, change management, better customer experience, and operational alignment to drive business performance. 

So, to make an effective front office design, you must know what the back office is doing and its capabilities and capacity.

5. The Benefits of Hiring a HubSpot Consulting Firm

There are many benefits to hiring a management consulting firm. The most notable benefits include improved efficiency, profitability, and decision-making.

It’s the first step in any operational change, technology adoption, or strategy change. I like to use this analogy a lot in the building industry. If there are your architects who design the building, it may be in your case it could be the front office. Then they have the builders, who do what the architect has requested in the design. And finally, there’s the marketing and sale of homes or commercial buildings.

Management consulting firms can help your business become more efficient by identifying and eliminating waste in your operations. They can also help you streamline your processes to run your business more smoothly.

In addition, management consulting firms can help you boost your profitability. They can do this by helping you find new ways to market your products and services and by helping you cut costs in your operations.

Finally, management consulting firms can help you make better decisions for your business. They can provide the data and analysis you need to make informed decisions about your business strategy, marketing plans, and operations.

If you’re looking for help with your business, hiring a management consulting firm is a great way to get it. Matrix Marketing Group takes you beyond inbound. Matrix Marketing Group takes you beyond inbound. If you do not know how inbound marketing is, we can help.

There are many benefits to hiring an inbound marketing agency. Perhaps the most obvious benefit is saving time. If you’re like most business owners, you don’t have time to spend on marketing. An inbound marketing agency can take care of all the details.

Another benefit of hiring an inbound marketing agency is that it can help you generate more leads. An experienced inbound marketing agency will know how to create content that resonates with your target audience and drives traffic to your website. They’ll also know how to use effective lead-generation tactics to convert those visitors into leads.

And finally, an inbound marketing agency can help you close more deals. An agency will work with you to create a sales funnel optimized for conversion. They’ll also provide support throughout the sales process to ensure you can close more deals.

Hiring a HubSpot consulting agency is a great way to improve your marketing results. If you’re looking for ways to generate more leads and close more deals, an agency can help you achieve those goals.

6. Get the most out of your HubSpot consulting agency relationship

When you hire a HubSpot consulting agency, you must ensure you get the most out of the relationship. 

Here are a few tips to help you do just that:

1. Set goals

Setting goals is the first step in getting the most out of your HubSpot consulting agency relationship. What do you hope to achieve with their help? Do you want to increase web traffic? Convert more visitors into leads? Close more deals? Once you know what you want to achieve, you can work with your agency to create a plan to help you reach your goals.

2. Communicate often

Communicating often is one of the best ways to get the most out of your HubSpot consulting agency relationship. 

Ensure you inform them of your marketing goals and let them know what you’re doing to achieve them. This will help them provide the best possible support and give you the most value.

We typically set up a client portal or workspace where communication is online. With agile project management, it makes sense if the client pivots or changes at any time.