Word-of-mouth marketing (WOM)

Word-of-mouth marketing (or word-of-mouth advertising) are the actions taken by a business to motivate others to spontaneously talk about their products, services, or brand. Word-of-mouth marketing also refers to the actions of those who are sharing their experiences and recommending others on your behalf. And these days, 64% of marketing executives believe word of mouth is the most effective form of marketing.