Word-of-mouth marketing (or word-of-mouth advertising) is the actions taken by a business to motivate others to talk about their products, services, or brand spontaneously. Word-of-mouth marketing also refers to the actions of those sharing their experiences and recommending others on your behalf. And these days, 64% of marketing executives believe word of mouth is the most effective form of marketing.
Word of mouth marketing (WOM)
By
Matrix Content Team
/ September 10, 2023