Introduction
Viewable impression is an important metric for measuring a digital ad campaign’s performance. It is one of the key metrics for help advertisers determine whether an ad was seen by their target audience and whether their campaign has been successful. It can also be used to optimize ad campaigns to ensure they are reaching their desired audiences and achieving the desired results.
What is Viewable Impression?
Viewable impression is an industry-standard metric that tracks whether an ad was actually seen by its intended audience. It measures the number of times an ad was seen and whether it was seen for at least one continuous second. It is important to note that a viewable impression is counted as soon as any part of the ad is visible on the user’s screen.
In other words, viewable impression is a metric that counts the number of times an ad was viewed for at least one second in its entirety. This metric is used to measure the effectiveness of a digital ad campaign, and it helps businesses understand the success of their campaign.
Why is Viewable Impression Important?
Viewable impressions are important because they measure whether an ad was actually seen by its intended audience. It is a much more accurate way to measure an ad’s success than traditional metrics, such as clicks or impressions.
Viewable impressions allow businesses to measure the success of their ad campaigns in real time, which can help them make informed decisions about their campaigns. This metric can help businesses gain insights into how their ads are actually performing, which can help them optimize their campaigns to reach their target audiences and achieve their desired results.
Who Uses Viewable Impression?
Viewable impression is used by businesses and advertisers who want to measure the success of their digital ad campaigns. It is an important metric that helps businesses understand whether their ad was seen by their target audience and whether it was successful.
Advertisers can use viewable impressions to better understand their campaign results and optimize their campaigns to reach their desired audiences and achieve their goals. This metric can also be used to compare different campaigns and to gain a better understanding of how their ads are actually performing.