Advertisers need to reach the right audience with their message in today’s ever-changing digital world. That’s where contextual targeting comes in. Contextual targeting involves analyzing the content of a web page to determine the audience’s interests and intent, allowing advertisers to serve relevant ads that resonate with the viewer. This approach is especially useful because it targets users likely to be interested in a product or service, increasing the chances of a successful conversion. Using contextual targeting, advertisers can provide value to the viewer and the brand while bridging the gap between consumer and product.