The collection of new product concepts and projects that are within the firm’s ability to develop, are most attractive to the firmís customers and deliver short- and long-term corporate objectives, spreading risk and diversifying investments. (See Chapter 13 in The PDMA ToolBook 1 and Chapter 3 of Chapters 21 and 22 of The PDMA HandBook 2nd Edition.)
Product Development Portfolio
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matrixddev2022
/ September 6, 2023