Product brief: A document that describes a product or service’s goals, objectives, and requirements. The product brief is used to communicate the vision for a product to the team and to ensure that everyone is on the same page.
As a product manager, a product brief is a document that outlines the goals, requirements, and specifications for a new product or feature. It is a critical tool for ensuring that everyone on the team is aligned on the product vision and has the information they need to do their jobs effectively.
A good product brief should include the following sections:
- Problem statement: What problem is the product or feature trying to solve?
- Target audience: Who is the product or feature for?
- Solution: What is the product or feature and how does it solve the problem?
- Key features: What are the most important features of the product or feature?
- Non-functional requirements: What are the non-functional requirements for the product or feature, such as performance, security, and scalability?
- Success metrics: How will the success of the product or feature be measured?
The product brief is a living document that should be updated as needed throughout the development process. Getting feedback on the product brief from all stakeholders, including engineering, design, marketing, and sales, is important. This will help ensure that everyone has a shared understanding of the product vision and that the product is being built to meet the target audience’s needs.
Here is a simple definition of a product brief:
A product brief is a document that describes the goals, requirements, and specifications for a new product or feature.
As a product manager, a product brief is a document that outlines the goals, requirements, and specifications for a new product or feature. It is a critical tool for ensuring that everyone on the team is aligned on the product vision and has the information they need to do their jobs effectively.
A good product brief should include the following sections:
- Problem statement: What problem is the product or feature trying to solve?
- Target audience: Who is the product or feature for?
- Solution: What is the product or feature and how does it solve the problem?
- Key features: What are the most important features of the product or feature?
- Non-functional requirements: What are the non-functional requirements for the product or feature, such as performance, security, and scalability?
- Success metrics: How will the success of the product or feature be measured?
The product brief is a living document that should be updated as needed throughout the development process. It is important to get feedback on the product brief from all stakeholders, including engineering, design, marketing, and sales. This will help to ensure that everyone has a shared understanding of the product vision and that the product is being built to meet the needs of the target audience.
Here is a simple definition of a product brief:
A product brief is a document that describes the goals, requirements, and specifications for a new product or feature.