Performance/Satisfaction Surveys

A particular type of market research tool in which respondents are asked to evaluate how well a particular product or service is performing and/or how satisfied they are with that product or service on a specific list of attributes. It is often useful to ask respondents to evaluate more than one product or service on these attributes in order to be able to compare them and to better understand what they like and dislike about one versus the other. In this way, this information can become a key input to the development process for next generation product modifications.