There are two businesses called Parachute. One is a direct-to-consumer home goods brand that sells bedding, baths, and other essentials. The other is a company that facilitates plasma donations. The home goods business Parachute was founded in 2014 by Ariel Kaye. Kaye was a design enthusiast and a super consumer of home goods who couldn’t find a high-quality, affordable, or easy-to-shop brand. She realized a hole in the market and saw a true business opportunity. Parachute started as an online-only brand, but has since opened several brick-and-mortar stores across the US.