Horizontal Marketing is the act of marketing the same product to the same people. It’s important for companies or brands to use this type of marketing because it ensures that they continue getting sales, but it can be difficult to expand their customer base without additional help. This kind of marketing can also be time-consuming because you’ll need to create content specifically for your market instead of just using your previous materials.
Horizontal marketing
2023 Digital Marketing Benchmark Report
2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.
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