How To Utilize Email Automation Marketing For High Sales
Learn how to use email automation marketing to drive more leads and sales conversions.
Email Marketing is one of the best and highest performing marketing media for generating a high ROI, and it is continuous to reign, according to the Email Marketing Industry Census.
It is not surprising that most of the leading and growing organizations are vying to have the attention of their potential prospects by getting into their inboxes. It makes complete sense to take the competition fierce.
As an impactful marketer and smart business developer, the best practice to gain a decent number of subscribers and make your content stand out among all is getting your Emails Automated as it will ultimately contribute to generating high sales.
What is Email Automation?
Email Automation enables users to customize and send out targeted emails at a scheduled time or based upon specific pre-decided actions to create brand awareness and build personalized relationships with current, loyal, and expected clients.
Email automation is the most effective way of digital marketing to engage customers via email marketing. It provides you with the right analytics to get the perfect cadence for your eCommerce site while keeping your brand top of their minds.
What Stats have to Say?
Emails are proven to be the top lead generation tool as 89% of the influential marketers believe that Automated Email is the first channel to bring new customers and remind old customers.
The global number of email users is exponentially growing, according to the report published by Statista. Currently, there were 3.7 billion users and are expected to grow by 4.1 billion users by the end of 2021.
Email subscribers are four times more likely to share content on their social media profiles than leads from all the other marketing channels. This makes email automation help convert your customers into your brand ambassadors.
Shoppers who used to purchase things from an email instead of other mediums are reported to spend 138% more than those who didn’t get any promotional emails. Hence, emails have proven to make your sales grow more.
Lastly, studies have revealed that more than 80% of retailers and supply chain professionals are sold on email marketing, as it is the highest drive for customer acquisition and retention. Automated emails are the highest-rated marketing channel because they create a win-win situation for both customers and businesses.
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Benefits of Email Automation
As a lot of time is consumed in creating email marketing campaigns and their Content, Marketers may not have enough spans to create an individual email with perfect content for every single email for every customer.
However, they even cannot blast a generalized email to an entire customer database, though. The reason is simple; your customers will be receiving irrelevant emails and will unsubscribe it.
Hence, Email Automation is a great way as it can be used by aligning data from your campaign, measure efficiency and effectiveness, and give you a clear picture of what works best for your company.
There are many reliable online sources like Grammarly, WritingOcean, Guide2Write, AccurateCite, and WordCountJet that help you to create high-quality content for your Automated Emails. It will save you both time and money.
Below are the top five benefits of Email Automation that may be enough to convince you to invest in email marketing.
High Open and Click-through Rates
Researchers have found that email drip campaigns have 300% higher click-through rates and 80% higher opening rates than other emails.
This successful number is email automation tools that enable marketers to automate outreach while keeping a brand top of the mind of a potential client. These clients are those users who may be interested in a product or service but are not ready to buy yet. A constant reminder can make them act and purchase.
Personalized Emails get you High Purchase Rates.
Personalized automated emails are proven to get six times higher purchase rates than applying a one size fit approach. Email automation allows users to customize segments of customers considering their social, demographic, and transactional data. It helps plan your marketing strategy confidently with a clear understanding of customer behaviors and purchase habits.
Grow your Subscriber List and Email Automation
Undoubtedly, email automation grows your subscriber list like no other marketing trick can do. There are unlimited online stores and retailers worldwide that are continuously competing to get the attention of customers; hence, getting customer attention is just like winning the half battle.
Provides you with Analytics
An automated email provides you with clear metrics to help you improve your flaws. There are several key performance indicators that you can measure and track to ensure that your email marketing campaign performs well.
These email analytics help you get a sweet spot in your customer’s inbox for your campaigns so you can have peace of mind that you are not sending messages out blindly to your database and hoping everything to go well.
Gives your Brand Consistency and Email Automation
“Automated emails eliminated your time of scheduling and segmenting each email to send to an individual customer.” Says; Savannah, Crowd Writer. Hence, marketers don’t have to worry about the hassle of email, and they can spend the time of being productive with crafting entire content to keep the brand consistent across every message.
Ways to Utilize Email Automation For High Sales
Almost every industry in the world uses email marketing as a priority in its marketing strategy. Everyone has a tailored email message that can be customized in many ways to engage customers. There are many ways in which Automated triggered emails can be utilized to get high sales. Let’s discuss the top 15 of the as a practical approach.
The first impression is your last impression. When someone signs up with you, send an impressive welcome email to let them know what type of exclusive information you have to offer them when there are onboard with you. Welcome emails are your most significant opportunity to grab a long-term place in your customer’s inbox.
Curated emails allow marketers to showcase their best sellers to their potential customers. These emails are a favorite of eCommerce owners as they will enable them to segment their customers based on their interests and buying behaviors. It can get the expected required product in front of a customer and hence increase the chances of products being sold. You just need to include a strong CTA in your Email.
Discount emails are the most common and widely used automated emails as they always work well. Promotional deals and discount coupons are a great want to offer your customers who may be on the fence to buy something from you. However, don’t get into the trap of sending those coupons too often.
The unscheduled practice of offering discounts can harm your profit margins; hence, you need to be careful. It is recommended to send these offers to lead generation or a new potential customer to encourage them to order.
Abandoned cart emails
Many eCommerce site owners can relate to the term abandoned cart. These are very common in the online shopping industry as there are too many distractions and competitors putting efforts to get a share of their ROI.
Hence, abandoned cart emails are ideal as they serve as friendly soft reminders to your customers that they are missing out on some of their desired useful products. It is also an opportunity to offer a discount, deal, or an incentive to entice an initial buy to make them feel more comfortable and encourage them to make a purchase.
Order confirmation emails
Order confirmation emails are not just digital receipts; they are so much more. It gives your client a piece of a surety that the store has received the order and will continue to deliver as per their expectations. It will provide an impression of how fast you are to track the shipping process and deliver it.
Anniversary & Birthday emails
Birthday and anniversary emails are incredibly useful and the most powerful types of automated triggered emails. They are proven to generate up to 342% more revenue than other types of promotional emails. Send automated emails with a promo code on your subscriber’s birthday or anniversary as a gift to them and see how it works magic for you.
Win-back emails are an ideal way to engage, inform, and convert those subscribers who are not active compared to other subscribers. Showcase new brands, invite for webinars and offer deals to them. The goal is to make sure that they stay on top of your funnel and keep you on top of their minds.
Newsletter and Email Automation
Newsletters are a top-notch way of providing your customers with the knowledge and information they starve for a while, tagging the benefits of your brand into it. Get consistent with your newsletters and make it useful for your customers that they know every time to look at when informative data is needed.
“What is better than making your clients your brand ambassadors?” Says; Olivia, Academist Help. Send a marketing offer email to your loyal customers and make them a part of your promotional campaign. Try to design special incentives and invite them to your marketing events to make your pool deeper and broader.
Product refill/service renewal emails
If your product needs a refill or a service that you provide can get renewed, then automated email can get your work effortlessly done hassle-free. This will get you additional sales regardless of acquiring new customers. Offer them a bundle deal, and don’t forget to thank them for using your product and services. You will be surprised by the results.
Announcement and Email Automation
Are you opening a new store? Expending your business? Participating in an event? Hosting or organizing a fundraiser? Or even promoted your employees and appreciated their efforts?
Create a buzz of emails and spread it out on the web of the internet through your customers’ emails. Let them know what their favorite company is up to. This is the best way to engage them and make them feel connected and enhance their ownership of your brand.
Whenever you are hosting a festival and organizing an event or participating in a gala or fundraiser, always send out an automated email to invite your leads.
Don’t forget to confirm their registration to prevent yourself from having excessive individuals. Don’t ever mention free meals or gifts in email, as it may lead it to spread unnecessarily.
Solicit feedback and get positive reviews
Even if you are selling $1 stuff or providing a $500 service, always ask your customer to leave a review or feedback.
Try to engage your family and friends to post positive comments about your business. However, if you may get bad feedback or a negative review, don’t panic. Take this as an opportunity to improve yourself and tackle the issue timely. This will convert your angry prospect to your advocate.
Word of mouth marketing is the best form of marketing, and you know what? It’s free as well. Ask your customers, friends, and close ones for recommendations on social media and websites.
You can also give free samples of your newly launched products in different places and with every purchase of other goods and ask them to use it and recommend it to others. This will increase your brand awareness.
Lead nurturing sequences
Don’t make a pile of email that is individualized and not connected. Separate emails are of no use to your email marketing campaign. Design a well-synchronized series of emails that take the perfect flow of your marketing campaign and make them lead your customer to a suitable call to action.
It will give an impression of consistency, relevancy, and commitment to your potential prospect. First sequences will benefit you, even more, when dealing with multinational firms and corporate organizations.
Wrap Up on Email Automation
When it comes to the kingdom of digital marketing, email is the King, and while considering email marketing, content is the King. However, many eCommerce owners are still missing the hallmark of carrying an effective email marketing strategy to generate revenue. Email automation is sure a fire way to make your brand stand out while filling up your customer’s inbox with useful content.
Email automation is like a mouth â€“full for those who are beginners. However, with the right tool in place, it can make your entire campaign scheduled in no time and making you feel the awe of starting it years before.
Hopefully, the above ways will guide you well to ensure the essential techniques to include triggered automated emails in your lineup of marketing strategies. The setup of success with higher sales conversion is guaranteed.
Amanda Jerelyn is a Marketing Manager. She has worked with many small and large organizations during her professional career of more than a decade. She is a passionate writer and owns a blog named Educator House. Currently, she is working as a Business Executive at Dissertation Assistance.
What is email marketing?
Email marketing is a highly effective digital marketing strategy for sending emails to prospects and customers. Useful marketing emails convert prospects into sales.
What is email automation?
Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time. When you link your website analytics with your email marketing platform, you can target people based on behavior, preferences, and previous sales.
What is marketing automation software?
Marketing automation software is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows to reduce marketing operation costs and improve sales.
What is an email click-through rate?
Click–through rate, or email click rate, is how many people clicked on a hyperlink, CTA, or image within a particular email. It can be calculated by taking the total number of clicks an email receives, and divide it by the total number of delivered messages.