Digital Marketing for Solar Dealers to Increase Sales
Learn how digital marketing for solar dealers will increase sales and projects.
Solar lead generation companies make it easy for people to switch to solar energy by creating performance-based lead-generating websites that nurture leads automatically or until they are ready to buy.
Three types of solar companies
There are three types of solar companies:
- Solar installers – These companies install solar panels on your roof. They are responsible for selecting the right equipment and ensuring it is properly installed. Other names are solar dealers.
- Solar manufacturers – Manufacturers make solar panels and other components used in solar systems. They typically do not have a direct relationship with customers but work with installers and financiers.
- Solar financiers. Financiers provide the capital needed to purchase and install a solar system. They can be banks, credit unions, or private investors.
As solar energy becomes more popular across the United States, many digital marketing agencies are helping homeowners and businesses switch to solar power by providing them with the tools, resources, and information they need to get started.
Solar lead generation companies work with solar installation firms to make it easy for people to switch to solar energy by creating performance-based lead-generating websites that automatically nurture leads until they are ready to buy.
But it’s the hybrid, or new breed, of digital marketing agency paired with professional technology services like Matrix Marketing Group.
Stats from 2022 about solar growth in the residential and commercial market
The global solar energy market is expected to grow from $147.3 billion in 2017 to $419.2 billion by 2022, according to a study by Markets and Markets. This growth is largely attributed to the increasing demand for renewable energy sources worldwide.
Another report by Grand View Research predicts that the solar photovoltaic (PV) market will reach a value of $153.1 billion by 2022 due to the growing demand for solar energy from both residential and commercial consumers.
As solar energy becomes more popular and affordable, we expect to see even more growth in the solar commercial market over the next few years.
What is the challenge for solar dealers’ sales?
The major challenge for solar dealers’ sales is convincing homeowners and businesses to switch to solar energy. Many people are hesitant to make the switch because they are unsure of the benefits of solar power or they are afraid of the cost.
Solar dealers need to provide potential customers with information about the benefits of solar energy, such as how it can save them money on their electricity bills and the cost of switching to solar. They also need to make it easy for people to get started by providing them with a list of qualified solar installers in their area.
We add a solar calculator to your website to capture leads but let the customer enter their data to generate a personalized self-service ROI displayed immediately. Love it!
What is the challenge for solar dealers in digital marketing strategies?
Solar dealers are becoming increasingly popular across the United States as people become more interested in solar energy.
However, one of the challenges solar dealers face is generating leads through digital marketing strategies. Solar lead generation companies can help these dealers by providing them with the tools and resources they need to get started.
Additionally, solar dealers need performance-based lead-generating websites that automatically nurture leads to drive more sales. Solar dealers can ensure they are getting the most out of their digital marketing efforts by working with a digital marketing agency like Matrix Marketing Group that can help with content marketing, SEO, lead generation, and HubSpot technology.
What is the challenge for solar dealers in sales productivity?
One of the challenges for solar dealers is maintaining sales productivity. This can be difficult, especially if the dealer uses the right tools and resources.
Digital marketing agencies, like Matrix Marketing Group, can help solar dealers by providing them with the tools and resources they need to increase their sales productivity. These agencies can also help dealers with content marketing, SEO, lead generation, and HubSpot technology.
Solar dealers can increase their sales productivity using the right tools and resources and continue growing their businesses.
What are solar dealers, and what do they do
Solar dealers are businesses that sell solar energy systems to homeowners and businesses.
They provide potential customers with information about the benefits of solar energy, such as how it can save them money on their electricity bills, and make it easy for them to get started by providing a list of qualified solar installers in their area.
Solar dealers need digital marketing agencies, like Matrix Marketing Group, to help them generate leads through online channels. These agencies can help dealers with content marketing, SEO, lead generation, and HubSpot technology.
The benefits of using a digital marketing agency for a solar dealer
Solar dealers can increase their sales productivity and grow their businesses using the right tools and resources. Digital marketing agencies, like Matrix Marketing Group, can provide dealers with the tools and resources they need to succeed.
Some of the benefits of using a digital marketing agency for a solar dealer include the following:
- Content marketing: A digital marketing agency can help solar dealers produce high-quality content that will help them attract potential customers online. This content can include blog posts, infographics, videos, and social media posts.
- SEO: A good SEO strategy can help solar dealers rank higher in search engine results pages, which can result in more website visitors. Digital marketing agencies can help solar dealers create an SEO strategy that will work best for them.
- Lead generation: Digital marketing agencies can help solar dealers generate leads through online channels such as paid search, email marketing, and social media advertising. This can help them increase their sales productivity and grow their business.
- HubSpot technology: HubSpot is a powerful inbound marketing software that can help solar dealers track their website visitors, generate leads, and convert leads into customers. A digital marketing agency can help a solar dealer set up and use HubSpot to its full potential.
How to find the right solar digital marketing agency for you
When looking for a digital marketing agency to help with your solar business, it is important to find one that is a good fit for you. Here are some tips on how to find the right agency:
- Do your research: The first step is to research and find agencies that offer services that align with your goals. Make sure to read reviews and compare pricing before making a decision. Let’s see some results.
- Meet with potential agencies: Once you have narrowed your choices, set up ZOOM meetings with each agency to understand their team better and how they work. Be sure to ask questions about their experience working with solar dealers, their SEO and content marketing approach, and their ability to generate leads online.
- Decide which agency is the best fit: After meeting with each agency, decide which is the best fit for your solar business. They should be able to provide you with the tools and resources you need to increase your sales productivity and grow your business.
- Contracts: Most digital marketing agencies are looking for retainers. Hmmm…why? We always wondered why this still happens. Look for agencies that stand by their work and do not hold client work or money hostage.
What to look for when choosing a solar digital marketing agency
When looking for a digital marketing agency to help with your solar business, it is important to find one that is a good fit for you. Here are some tips on what to look for when deciding:
The first step is researching and finding agencies that align with your goals. Make sure to compare pricing, but keep pricing from steering away. You want to see the ROI.
Meet with potential agencies: Once you have narrowed your choices, set up meetings with each agency to get a better feel for their team and how they work. In today’s distributed workforce, physical location doesn’t matter as much.
Be sure to ask questions about their experience working with solar dealers, their SEO and content marketing approach, and their ability to generate leads online.
Decide which agency is the best fit: After meeting with each agency, decide which is the best fit for your business. They should be able to provide you with the tools and resources you need to increase your sales productivity and grow your business.
Here are a few solar companies for you to see how they are using digital marketing
Juno Beach, Florida
2021 Annual Revenue: $17.069 billion
NextEra Energy surpassed Exxon as the most valuable U.S. energy company. At the time, the stock market valued NextEra at $900 million more than Exxon. This is a great sign for solar and renewable energy. NextEra prides itself on delivering clean energy across much of North America.
2021 Annual Revenue: $6.974 billion.
As the demand for utility-scale solar generation increases, Avangrid continues to step up to the plate and is poised to become a major player. Their vertically integrated approach creates reliable, cost-effective renewable energy products for each customer.
2021 Annual Revenue: $2.923 billion
Relying on their experience in the sector, First Solar claims to reduce risk while delivering more reliable, dependable, and cost-effective solutions for their customers. They put their focus on research and development and taking solar technology to the next level to increase energy yield and provide stable grid integration.
Silicon Valley, California
2021 Annual Revenue: $1.323 billion
In 2017, SunPower rose to be ranked number one in the commercial solar industry and has remained at the top ever since. They’re a leader in business solar power and tout their sustainability and responsibility record in the field of solar energy. SunPower is proud of its longstanding history in the industry. Headquartered in Silicon Valley, California, this company has received more than 1,000 patents for solar innovations. They state, “We’re the only U.S.-based solar company that’s been around longer than our 25-year warranty.”
Cypress Creek Renewables
Research Triangle Park, North Carolina
2021 Annual Revenue: $232 million
Cypress Creek Renewables stands behind its mission to power a sustainable future, one project at a time. They are known for developing, financing, operating, and owning utility-scale and distributed power plants across the United States.
San Francisco, California
2021 Annual Revenue: $29 million
EcoPlexus, Inc. lists its full suite of professional services for all stages of solar construction, including development, design, engineering, construction, financing, operations, and ownership.
2021 Annual Revenue: $23.1 million
Recurrent Energy is a leading utility-scale solar and energy storage developer. They focus on creating a strong, clean energy solution for large energy buyers in the United States. While they are headquartered in the United States, the company is a subsidiary of Canadian Solar, Inc., one of the largest solar power companies in the world.
Leeward Renewable Energy
2021 Annual Revenue: $22 million
It would be remiss to skip Leeward Renewable Energy at this point. This company is making big strides in the field of renewable energy, and, with the recent purchase of a large chunk of First Solar’s business, they’re going to be big contenders.
2021 Annual Revenue: $13.3 million
The company’s name is cute when you see their homepage website quote, “In just 8 minutes, energy from the Sun reaches the Earth. We take it from there.” It’s a pretty apt quote. It sums up what the company is all about and why they’re so successful. Their true focus is on solar energy and making it the most affordable and reliable form of energy on the planet. An upstart company whose sole focus is on solar energy.
Sustainable Power Group (Power)
Salt Lake City, Utah
2021 Annual Revenue: $11.3 million
From development to construction and operation, sPower focuses on solar and wind power. Unlike others in the industry, sPower is an independent power producer and operates more than 150 renewable generation systems across the United States. While other organizations build and help establish power operations, they remain the owner and the operator of the projects they build. While based in Utah, sPower is a joint venture partnership between The AES Corporation, a Virginia-based leader in electric power, and the Canadian company Alberta Investment Management Corporation.
Blue Raven Solar
South Texas Erectors
Finding the right digital marketing agency to help your solar business can be tough.
Matrix Marketing Group is here to help! We are a performance-based lead-generation company that works with solar dealers and installation firms across the United States. We have the tools, resources, and information you need to start with solar energy.
Contact us today for a free consultation!
Finding the right digital marketing agency for your solar business can be daunting, but it’s important to research and ask the right questions.
Matrix Marketing Group is here to help you increase your sales productivity and grow your business. We have years of experience working with solar dealers and installation firms across the United States, and we are committed to providing our clients with the tools and resources they need to succeed. Contact us today for a free consultation!
What Makes Matrix Different from Other Solar Marketing Companies
For over 20 years, Matrix Marketing Group has let our work speak for us. With data scientists, creatives, SEOs, and copywriters all working in one direction.
We “measure our success in the eyes of our customers.”
- YOU DON’T HAVE TO WORRY ABOUT LONG-TERM CONTRACTS. Unsatisfied with the performance of your projects or demand-generation marketing campaigns? Cancel at any time with a 30-day written notice.
- YOU’LL OWN EVERY SINGLE DELIVERABLE, FROM YOUR WEBSITE TO YOUR CONTENT. Some SMB companies’ digital marketing partners won’t let them keep their work when they leave. Not us. You own it!
- YOU’LL OPTIMIZE YOUR MARKETING COSTS. Everything we do is tracked, measured, and analyzed for improvements and optimization. This lowers your costs and increases results.
- YOU GET THE PEACE OF MIND THAT WE ARE A PARTNER THAT EARNS TRUST. Digital marketing for SMB companies is a long-term investment, so we believe in building partnerships, not acquiring clients.
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What is the best way to generate leads for solar dealers?
Solar dealers can generate leads through various methods, including online and offline marketing. However, the best way to generate leads is through performance-based lead generation websites that automatically nurture leads to drive more sales. These websites collect data about potential customers and then provide information about solar energy to those interested. Solar dealers can also work with lead generation companies to get the best results.
What are the best tools and resources available for solar dealers?
Solar dealers have access to various tools and resources to help them succeed in the solar energy industry. Some of the best tools include performance-based lead generation websites, lead nurturing software, and marketing automation software. These tools can give dealers the information they need to increase sales and grow their business.
How can solar dealers increase their sales productivity?
Solar dealers can increase their sales productivity by using performance-based lead generation websites to collect data about potential customers. These websites provide information about solar energy to those interested, which can help dealers convert leads into sales. Solar dealers can also work with lead generation companies to get the best results with HubSpot CRM.
What are some common challenges faced by solar dealers?
Solar dealers face several common challenges, including aggressive competition, the need for better lead generation tools and resources, and the challenge of increasing sales productivity. Additionally, solar dealers need to be able to educate potential customers about the benefits of solar energy to increase sales. Working with lead generation companies can help dealers overcome these challenges and improve their business.