Marketers, like CMO’s, need to move a notch higher to enhance the connected customer experience strategy because it is no longer about low prices and product features due to ever-high competition driving every company to gain an edge over the others. If you want...
Understanding your customer journey will help you increase leads, lead conversions, and boost sales. Your customers go through a customer journey before they decide to take action. And as the purchase process becomes more complex and more people involved, it is rarely...
For many marketers and business owners, making the change from traditional multichannel marketing to an omnichannel marketing strategy is a significant shift that not many people are willing to take. While this might be the case for many small businesses and start-ups...
