Colorado

The 9 Best Tech Companies in Colorado

Ashley Andersson · September 11, 2017 ·

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The top Colorado tech companies were review and these tech companies separate themselves from the herd

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Colorado tech firms are growing fast. Colorado ranks third in the nation for tech workers per capita and houses over 10,000 technology companies within the state! To say that Denver’s tech scene oozes entrepreneurial energy would be an understatement.

Did you know Colorado launches a new technology company every three days? Talented technology innovators and employees are moving to the Denver and Boulder metro areas for the fun atmosphere and generous venture capitalist investors looking for the next big thing.

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This tremendous growth begs the question: in a highly intense, highly competitive market, what are tech companies in Colorado doing to separate themselves from the herd? The answer is straightforward but nowhere near simple.

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The most successful organizations are embracing digital marketing trends that propel greater consumer awareness and promote an increase in marketing to sales conversions.

They’ve taken the opportunity to understand their audience and craft a marketing strategy that resonates with their demands.

These nine Colorado companies exhibit particular features of a strong marketing plan.

We’ve worked with Oildex, CenterStone, and TrackVia at one point or another during our 17 years of existence, but the marketing features mentioned in this list are outside our scope of previous work.

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This list does not represent a distinct order of best to worst; it?s been created to display the different ways Colorado software companies are utilizing digital marketing tactics.

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1. Oildex is one of the Colorado Tech Firms Success Stories

This software-as-a-service (SaaS) company enables major oil companies, independent oil and gas producers, global banks, and 1.3 million royalty interest owner connections a solution to improve the flow of business information and operational inefficiencies.

Oildex became the first cloud-based solution to address the paper problem in the oil and gas industry. There is no need for paper when Oildex’s electronic data exchange workflow solution transfers invoices seamlessly from suppliers to customers.

Oildex has recognized the importance of building trust with its clients and has done an excellent job in creating an ‘About Us’ page that reflects this sentiment. A quick two-minute video gives insights into the Oildex executive team as well as the boots on the ground.

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One of the current Google search ranking factors is the time spent on-page. Embedding a video is the perfect way to get a skim reader to slow down and listen to what makes your team different. It’s for reasons like this that video marketing has seen a big jump as companies are looking for more engaging ways to get prospects to digest content.

Looking further down the page, Oildex lays out its recognitions and qualifications as a form of social proof to help gain the viewer’s trust. The flow of the page is personalized and backs up why they’re the dominant player in the market.

Twitter | LinkedIn

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2. Digital Globe

Using satellite data, Digital Globe captures high-resolution images of Earth at a rate of three million square kilometers per day. Their incredible speed of capture and 16 years of backlogged imagery help Digital Globe customers make data-driven decisions on critical landscape-based projects.

DigitalGlobe is a great Colorado tech company.

Digital Globe seems to be doing a lot of things right. They have killer content on their social media channels, which often utilizes popular hashtags to boost post reach. A perfect example is this Tweet using the #USOpen hashtag. They are engaged with social audiences instead of blasting off “me me me” content.

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Most importantly though, Digital Globe is dominating its close competitors in total organic search volume and the number of relevant keywords ranking. With more than 13,000 organic keywords associated with their domain, the next closest competitor only has 5,400.

Organic traffic is made up of website visitors that have searched queries related to your content on Google or Bing. The more keywords you rank for, the more awareness your organization achieves. These website viewers have a specific need to address, and as long as you write relevant and insightful content, you’ll see high traffic to lead conversions from organic sources.

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3. LogRhythm

Located in Boulder Colorado, LogRhythm specializes in Threat Lifecycle Management. Their solutions and services aim to “rapidly detect, respond to and neutralize damaging cyber threats,” both internally and externally. By pulling together multiple high-profile Colorado investors, like Access Venture Partners and High Country Venture, you know they’re doing something right.

Some marketing experts focus on driving as many new visitors to their website as possible in hopes of gaining an incremental bump to qualified sales leads. However, what they miss is how visitors convert to leads in the first place? Is their only option to give you a call or fill out a ‘Contact Us’ form?

If that’s the case, then the chances of someone early in the buying cycle becoming a captured lead is slim. Your site has just lost 90% of its traffic, and the majority of them are never coming back without lead nurturing.

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LogRhythm implements multiple lead capture landing pages to increase their website’s visitor to lead conversion rates. These lead magnets range from reports to free software trials and entice prospects to submit information in return for the goods. This process does two things: it helps buyers travel down the buyer’s journey and lets a marketing department know who is showing hints of interest.

Twitter | LinkedIn

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4. ShipCompliant

ShipCompliant is the alcohol beverage industry’s leading compliance and technology platform. Their goal is to make companies in heavily regulated industries more aware of their compliance standards.

Their SaaS solutions give clients peace of mind with their real-time updates of regulatory changes to mitigate compliance risk. ShipCompliant offers tools for wineries, importers, alcohol retailers, breweries, distilleries, and the government.

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Part of the reason ShipCompliant has become such a successful software company in Colorado is the effort they put into event marketing. Awareness is hard to create, especially in a crowded software market. Therefore, ShipCompliant is hosting a beer summit at a famous local brewery about how to grow your brewery business. It’s an excellent idea because it’s straightforward and attracts the right audience for their product.

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Getting into the weeds, you notice the event is well placed on their website, with a call-to-action as the first thing you see on the home page. It leads to a landing page with all the relevant event information displayed. The date, location, agenda, and speaker information all add up to create interest and provide knowledge that helps viewers make the decision to register.

Twitter | LinkedIn

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5. Webroot

Another cybersecurity expert, Webroot breaks down their business operations into consumer and commercial markets. The consumer market consists of computer protection plans from antivirus to digital anonymity. Their commercial products include endpoint security, network security, and embedded threat intelligence. Webroot wants their clients to be protected from whatever is thrown their way in cyberspace.

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They also want to be social media experts. At the time of writing this post, Webroot has more than 160,000 followers across their social media accounts. It’s not an enormous number but when you think about how ‘exciting’ a cybersecurity product is to the average social media user that’s an impressive feat.

Their social posts include cyber threat awareness, product use tips, and content promotion. They’ve even managed to include a customer service aspect into most of their social platforms.

By actively monitoring people’s concerns over social media, Webroot can quickly identify and address issues. Not to mention, it allows them to gather valuable customer data for upselling with retargeting and look-a-like audience ad campaigns.

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There’s a reason more businesses are wrapping marketing, sales, and customer services under the same umbrella. It’s because activities like social media help converge the entire purchasing cycle into one platform. Facebook can help drive awareness, convert leads, and keep customers delighted all at once.

Twitter | LinkedIn

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6. Four Winds Interactive

Four Winds Interactive designs and installs digital signage and visual communication software for airports, sports stadiums, casinos, universities, manufacturing facilities, and everything in between. They boast an impressive 500,000+ digital signs distributed across the world.

Four Winds Interactive seems to have mastered content marketing. They have a well-maintained blog, regular events, a resource library, and customer testimonials. What stands out the most though, is their dedication to creating stories for each of the industries they serve.

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A case study – or as they call them a story – that is directly relatable to a buyer takes care of a sales lead’s doubt that your product alleviates the pain point they are experiencing in their job. They create a place for you to showcase past client work. An influential case study breaks down the benefits of your product so that potential buyers know what they’re getting.

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In this instance, it’s obvious that Four Winds Interactive has:

Easy integration with current systems
Excellent customization
Automation processes to deal with tactical tasks, so you have time to focus on your business

Twitter | LinkedIn

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7. CenterStone Technology

CenterStone is a SaaS-based provider of digital marketing, sales tools, and professional-strength order management software for apparel brands. They focus on e-commerce solutions for many heavy-hitting brands like Carhartt, Under Armor, Columbia, Patagonia, and Puma.

The marketing and sales software landscape is overly polluted. Within the last three years, the industry has more than doubled, ballooning from 2,000 solutions in 2015 to roughly 5,000 in 2017. With this level of competition, it’s difficult for a SaaS marketing and sales platform to stick out.

Centerstone is a great Colorado tech company.

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To overcome this issue, CenterStone has listened to their clients’ pain points and developed multiple platform integrations that create a seamless product experience.

This may not seem like a marketing tactic, but for a software company, integrations can be a make or break sales decision. Showcasing integrations on your website is the perfect way to increase visitor to lead conversion ratios, giving your sales team a chance to take the conversation further.

Twitter | LinkedIn

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8. TrackVia is one of the Colorado Tech Firms Success Stories

Creating a leading mobile workflow management solution isn’t easy, which is why TrackVia has devoted itself to creating an uncomplicated solution.

As a client, we love what TrackVia is doing as a SendGrind as one of the Colorado tech firms’ darlings.

Their software provides operations, processes, and IT executives with an alternative to overwhelming spreadsheets and complex databases. They solve the “I Give Up” gap with a low-code solution to “track, manage, and automate critical business processes or operational workflows with greater efficiency, ease, and speed.”

TrackVia makes use of infographics and detailed images to tell a story that stands out from traditional content types. Their use of imagery is an alternative way to catch viewers’ attention and convey otherwise detailed messages in a simplified form. Many audiences appreciate mixed-format content because they don’t have the time to digest long-form writing.

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TrackVia has created a perfect example with its infographic ‘How to Improve Your Quality Control Process.’

The post has a leading paragraph that briefly describes the topic and then jumps into four tips for improvement and how TrackVia’s software can help accomplish them. It’s easy to understand and takes no more than two minutes to finish reading. The design is clean, feels professional, and was created for a clearly defined audience.

Twitter | LinkedIn

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9. SendGrid

SendGrind is a colorado tech company darling.

A TechStars graduate, SendGrid develops a cloud-based email service to deliver high volume emails on behalf of organizations. They help companies build relationships and drive growth with more than 30 billion emails passing through their system every month.

While SendGrid is doing a lot of great work on their website, there’s something just as interesting going on underneath the hood. They’ve managed to generate more than 45,000 backlinks from other domains. That’s 10x more than any other technology company on this list!

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SendGrid’s marketing strategy has cracked the code of generating off-page SEO results. Not only have they garnered an enormous amount of domain referrals, but they’ve also managed to do it with 63% recorded as do-follow links.

A big part of search engine algorithms is off-page SEO which, in its simplest terms, is determined by the quality and quantity of do-follow backlinks tracing back to your domain.

Do-follow backlinks are typical references written by other websites whereas no-follow backlinks are links on blog comments, answer sites or forums. It’s not always the case of more is better when it comes to generating backlinks. It’s just as important – if not more – than the sites linking back to your domain are well-known and highly trusted.

Twitter | LinkedIn

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Conclusion Colorado Tech Companies

Whether you’re a tech company in Colorado or any other organization for that matter, your marketing strategy can always be improved. It’s the piece of your business that allows you to stand out from the crowd.

Take the time to understand what makes a healthy marketing plan by filling out a free marketing assessment. With 10 categories covering multiple marketing fields, this assessment provides tremendous insight into what’s working for your team and what needs to change.

We’re listening.

Have something to say about colorado tech companies? Share it with us on Facebook, Twitter or LinkedIn.

Are you not getting the results you had hoped for with your current marketing agency? Let the experts at this Colorado marketing company help you generate more web traffic, convert more leads, and close more sales. Our team knows just what it takes to build and maintain a proven marketing strategy that drives high-quality leads. For more information, check out our marketing services or contact us to schedule a free consultation to discuss your needs and our services.

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General FAQ’s

What tech companies are in Colorado?

– CenturyLink.
– Comcast.
– SendGrid.
– DigitalGlobe.
– Ibotta.
– JumpCloud.
– Tendril.
– NetApp.
– DaVita.

How do you market a tech company?

Start with these seven methods to market your Colorado tech company can improve your marketing strategy and reach more customers online.
1- Develop a lead generating website tuned for SEO.
2- Write and publish educational content regularly.
3- Use on-site forms to collect leads.
4- Trade your best content for an email address.
5- Contribute to other websites (off-page SEO).
6- Invest in email marketing.
7- Use marketing technology to auto and scale.

Who in Denver handles digital marketing for tech companies?

Although Matrix Marketing Group is one of the top digital marketing agencies in Denver, Colorado they will not work with anyone. Start with a full marketing assessment to find the gaps in people, strategy, and technology.

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Top 15 Colorado VC Firms in 2021

George · August 9, 2017 ·

We have created the top 15 Colorado Venture Capital (VC) Firms.

For startups around the world, the issue of funding is a constant one, and for Colorado here a list of the top 15 Colorado VC firms.

When is financing needed?
Is it available?
Do you know where to find funding?

Luckily for those based in Colorado, they do not have to worry about traveling far to solve their investment needs. There are a large number of successful Venture Capitalist (VC) firms in Colorado.

Who saw the world pandemic coming, COVID-19? Were startups prepared? How could you have?

If you want to work with venture capital be prepared to discuss your digital strategy?

Here’s what I’m talking about:

sales pipeline stages marketing funnel — Matrix Marketing Group

You can see each stage in the sales pipeline and the conversion volume. So Client A has 150,000 monthly visitors and generates 10,080 proposals the conversion ratio is ______________? 6.72 percent. Which is really good, but their goal is 10 percent. With an 18% close ratio.

Now, what is you could automate this sales process? You can and you can tune your process based on your real-time data. We love this.

NOTE: this is demo data.

sales funnel automation crm pipeline — Matrix Marketing Group

It is time for many startups to grow up fast as a WSJ report said. These are hard truths for many startups and small businesses.

If there weren’t enough stress, as you work 70-80 hours a week to get your business off the ground. Hang in there.

Why There’s More Money in Colorado

VCs say there’s a lot of money still floating around looking for a place to land. In Colorado and nationwide, venture funding is down from 2018, a record year since the dot-com bubble burst in 2000.

But in this year’s first nine months, venture investors poured $83 billion into U.S. companies, according to PWC. Colorado venture firms have been a rock for many startup ventures.

And while nine-digit funding rounds that have created instant tech unicorns are rare in Colorado, they’re not unheard of.

In August, Denver’s Ibotta, which had already raised $85 million, said its latest round gave the retail rewards app a $1 billion valuation. It declined to mention the amount of its most recent raise.

Colorado - Matrix Marketing Group — **SOURCE**: PRICEWATERHOUSECOOPERS

Most are located in Denver, Colorado, and Boulder, Colorado though entrepreneurs can find them in just about every corner of the state.

As a Denver Digital Marketing Agency, we love these VC firms.

Are you raising money? Thinking about raising money? Do you want to know and meet the investors in Denver and the Front Range?

Below is a list of the Top 10 Colorado VC Firms we add a few more in 2019.

1. The Foundry Group

The Foundry Group was founded by Jason Mendelson, Ryan McIntyre, Seth Levine, and Brad Feld in 2007.

We love what they have done, by helping launch TechStars and helping the local startup community in Colorado.

All four currently serve as managing directors and partners within the firm and the management team has grown to include Lindel Eakman as well.

Based out of Boulder, CO, The Foundry Group takes a thematic approach to invest. Their current themes include investments in adhesive, distribution, glue, human-computer interaction, marketplace, and protocol businesses.

When considering an investment they commonly invest in early and seed-stage ventures in the range of $250,000. Though, they do inch up to Series A when the business model and founders are too good to pass up.

Additionally, the firm revealed a new fund focusing on late-stage companies. The Foundry Group has had great success, and its portfolio has grown to include Pantheon, TrackR TechStars, Yesware, and Organic Motion.

After the successful IPO of Fitbit, The Foundry Group’s recent investments are Impact Health, a health care algorithm company. The company takes a multitude of customer inputs, preferences, and history then their algorithm finds an insurance plan that best suits their situation. Impact Health is sort of like a dating service, or maybe an Airbnb.

Many consider health care to be a risky investment given its uncertain future, but Impact Health’s mission is to make consumers more comfortable in making choices.

Foundry group does not seem to share the concern of others, and neither does TechStars, who both came together to invest $13 million in Impact Health. TechStars was also founded by Brad Feld, a managing director at Foundry Group. They been a fav for a while and hit our top Colorado VC firms.

Twitter | LinkedIn

2. Access Venture Partners

Access Venture Partners is managed by David Gold (Managing Director), Kirk Hollan, Frank Mendicino III, Brian Wallace, Jay Campion, and Frank Mendicino II. Founded in 1999 in Colorado, with offices in both Denver and Boulder.

Access Venture Partners has experienced exceptional success in its funding strategy. Their investment focus is on technology companies with a need for early-stage investment partners. Their investment portfolio includes; Kapost, CommercialTribe, Craftsy, Inspirato, Kapta, and LogRhythm.

Recently, AVP funded ShapeShift, a digital coinage converter. The company converts digital currency such as Bitcoin into Ether or vice versa. AVP invested $1 million into the startup. David Gold likened ShapeShifts innovation of dealing with online currency to the emergence of the internet in the 1990s.

There was a minority of people who knew what the World Wide Web was, but those who knew thought it could change a lot of things said David Gold.

3. High Country Venture

The partners for High Country Venture include Mark Lupa, Chris Marks, Scott Beck, Robert Schmideler, and Karin Boergers. Founded in 2005, in Boulder, Colorado, HCV invests in early-stage companies.

They also invest primarily in the areas of life sciences, including biotechnology, diagnostics, medical devices, and internet technology. The firm’s portfolio includes; EndoShape, Collective IP, Mosaic Biosciences, LogRhythm, and Lijit.

4. Boulder Ventures

Founded in 1995, in Boulder, Colorado, Boulder Ventures is managed by Kyle Lefkoff (Partner), and Peter Roshko (Partner). BV’s investment stage focus is on early-stage and emerging growth businesses. Their primary investment partners are Colorado technology companies. Their portfolio includes; BroadHop, CenterStone Technologies, and Sovern.

Recently BV invested in SyncHR, a new U.S based company. Their software provides human capital management to businesses in a Saas solution.

In an announcement, Boulder Ventures General Partner Peter Roshko said SyncHR provides unparalleled automation and innovation in the human capital management industry that differentiates their SaaS platform from the competition.” In an extension of the fresh funding, SyncHR highlighted what it said was a year of record growth for the company.

Twitter | LinkedIn

5. Sequel Venture Partners

Management at Sequel Venture Partners includes; Tim Connor (Partner), John Greff (Partner) Kinney Johnson (Partner, Dan Mitchell (Partner), and Tom Washing (Partner).

Founded in 2010 in Boulder, Colorado, Sequel Venture Partners focuses its investment in healthcare, enterprise IT, clean technology and internet-based services. Their portfolio includes Cardiovascular Systems Inc, Myogen Inc, Wall Street on Demand, and Homesphere Inc.

Lately, SVP invested $3 million into San Antonio’s Xenex Disinfection Services, which sells robotic and ultraviolet equipment used to disinfect hospital rooms.

Since its initial launch in June 2010, Xenex devices have been distributed to four hundred hospitals to improve infection control protocols.

6. Greenmont Capital Partners

The team at Greenmont Capital Partners includes Todd Woloson (Managing Director), and David Haynes (Managing Director). Founded in 2004, Greenmont Capital has been making impact investments in high-growth consumer products.

Their operations are strategically located in Boulder, Colorado, a city widely regarded as the epicenter of the natural products industry.

Their investment focus is on growth-stage companies in consumer-branded lifestyle and sustainable products. Their portfolio includes Madhava Natural Sweeteners, Door to Door Organics, and Uncle Matt’s Organic.

Greenmont Capital Partners had previously invested in the organic juice company Uncle Matt’s Organic. The company was successfully sold to Dean Foods the largest processor and distributor of dairy products in the U.S. The company sold for an undisclosed amount five years after GCP’s initial investment.

7. Meritage Funds

David Solomon manages Meritage Funds along with Jack Tankersley (Managing Director), and Laura Beller (Managing Director). MF was founded more than 30 years ago when its founders came together to manage institutional venture capital and private equity funds.

In 2014, the founders decided to stop raising institutional capital and instead, opted to pool personal resources to invest.

The venture capital firm invests primarily in technology-enabled services and recurring-revenue businesses. Based in Denver, Colorado, their portfolio includes; Crisp, DatAvail, Digital Fortress, and Faction.

Twitter | LinkedIn

8. Altira Group LLC

Altira Group is managed by Dirk McDermott (Managing Director), Hull McKinnon (Partner), Sean Abert (Partner), and Marc Gulley (CFO). Located in Denver, Colorado, Altira Group focuses on venture and growth-stage investment between $5-30 million.

They primarily invest in oil and gas technology companies. Their investment profile includes; RigNet, MicroSeismic, Deep Flex, Helix Canyon Offshore, and DHI Services.

Since its founding in 1997, Altira has funded over $1 billion with organizations in 50 countries. Now they are partnering with four E&Ps as they put their sixth fund onto the market. Sean Ebert had this to say when discussing the role of big data in the oil and gas industry:

We need integrated insights to optimize decision making, with technology underpinning the value chain, Ebert said. Companies must make decisions in real-time while leveraging Big Data and Artificial Intelligence to achieve predictive analytics over a well’s lifecycle.

Twitter | LinkedIn

9. KRG Capital

The management team at KRG Capital includes Bruce Rogers (Co-Founder and Managing Director), Ted Nark (Managing Director), Stewart Fisher (Managing Director), Bennett Thompson (Managing Director), and Colton King (Managing Director).

Founded in Denver, Colorado, in 1996, KRG Capital invests in hyper-growth companies. Additionally, their primary focus is on specialty distribution, marketing services, manufacturing, and business services.

KRG Capitals’ investment portfolio includes; ATI Investments, Aurora Diagnostics, Convergint Technologies, Fort Dearborn Company, and Home Solutions.

10. PV Ventures

PV Ventures is managed by Bill Miller (founder and managing partner), and Aaron Stachel (Principal). Founded in Colorado Springs, Colorado, the firm focuses on investments in the seed and growth stage.

They do not have a particular industry that they invest in although they tend to concentrate on Colorado companies. Their investment portfolio includes Altia, iWanamaker, Open Road Snacks, Sedulous Foods, and SpotRight.

Within their investment profile is Colorado Springs-based company BurstIQ. Funded by PV Ventures in 2015 with $250,000 BurstIQ is preparing to launch an ICO next month.

BurstIQ is a blockchain-based health data company that collects data from mobile devices and sensors. It then integrates into a common analytical model saved in the cloud-based collection platform. The method aggregates all health data, including hospital stays, information from wearable devices, and doctor visits.

Are you raising money?
Thinking about raising money?
Do you want to know and meet the investors in Denver and the Front Range?

Here are NEW additional since 2021.

Stout Street Capital

Denver-based Stout Street Capital focuses on early-stage technology companies innovating in sectors such as data analytics, software, fin-tech, advanced materials, robotics, and AI.

Grotech Ventures

Grotech Ventures has been investing in exceptional entrepreneurs since 1984. Our Strategy is simple: early investors in high potential technology companies. We initially invest from $500,000 to $5 million and continue investing and building value throughout the life of a company.

Centennial Ventures

Centennial Ventures is a venture capital firm investing in network companies and related enabling software and technology enterprises, with the potential to be market leaders. Their investment focus is on early and later-stage opportunities. Centennial Ventures VII, a $341 million partnership, is their most recent fund being invested.

Aduro

Founded in 2012, Aduro Advisors, LLC provides premier fund administration services to venture capital and private equity firms. As a partner to our clients, we power some of today’s most innovative and successful investors. We pride ourselves on being high-touch and high-tech, offering the best-in-class service.

TechStars

Techstars is the worldwide network that helps entrepreneurs succeed. Techstars founders and their teams connect with other entrepreneurs, experts, mentors, alumni, investors, community leaders, and corporate partners who will help their companies grow.
Here are more Colorado-based funding firms.

Other Colorado Funding Firms

3Lines
Firebrand Ventures
Konvoy Ventures
Innosphere Fund
Rockies Venture Club
Matchstick Ventures
Techstars Boulder
Next Frontier Capital
Techstars
Israel-Colorado Innovation Fund
Innosphere Fund
Rockies Impact Fund
MergeLane
Access Venture Partners
SpringTime Ventures
Turn8
Bigfoot Capital
IDEA Fund Partners
Kokopelli Capital
Stout Street Capital
FirstTracks Ventures
FirstMile Ventures
Crawley Ventures
Blue Note Ventures
Capital Midwest Fund
Bigfoot Capital
DVI Equity Partners

The related article of interest for startups.

What Makes Colorado So Appealing?

Entrepreneurs and startups are doing incredibly well in Colorado along with the VC firms that fund them. So what makes Colorado and cities like Denver and Boulder so appealing?

Well, Boulder isn’t new to the startup world, it has been nurturing up-and-coming industries since the 1960s. In 2010, Boulder had six times more high-tech startups per capita than the nation’s average.

An article in The New Yorker stated that Denver was the fastest-growing large city in the country.

Denver Startup Week, happening this year starting September 16, 2019. Here’s an example of a firm that doing a live pitch event on September 19.

Its population increased by nearly three percent, a growth rate that surpassed that of Las Vegas, Austin, and Seattle, all of which have had turns at the top of the list. Denver also became one of the twenty most populous cities in the U.S., dislodging Detroit.”

Denver has also become one of the most powerful magnets for young graduates and professionals.

According to the New York Times, Denver’s population of young and college-educated has bloomed by 47% since 2000. This increase is almost double that of the New York metro area.

Denver has many of the lifestyle aspects young people want, like mountains, outdoor sports, affordable housing, sunshine, and too many job openings to count.

The startup scene is perhaps so popular and successful in Colorado that it will soon rival the likes of Silicon Valley.

Young, talented entrepreneurs have the opportunity to live in a place they love and build an organization with some of the brightest individuals in the United States.

Want to start a business in Colorado just go here.

We’re listening.

Have something to say about Colorado VC firms? Share it with us on Facebook, Twitter, or LinkedIn.

Are you not getting the results you had hoped for with your current marketing agency? Let the experts at this digital marketing agency help you generate more web traffic, convert more leads, and close more sales. Our team knows just what it takes to build and maintain a proven marketing strategy that drives high-quality leads. For more information, check out our marketing services or contact us to schedule a free consultation to discuss your needs and our services.

General FAQ for VC’s

What are the top venture capital firms in Colorado?

Luckily for those based in Colorado, they donâ€™t have to worry about traveling far to solve their investment needs. There are a large number of successful Venture Capitalist (VC) firms in Colorado. Most are located in Denver, Colorado, and Boulder, Colorado though entrepreneurs can find them in just about every corner of the state.

Why work with a venture capital firm?

Venture capital firms can help with funding needs, access to markets, and offer strategic advice.

What does a venture capital firm do?

AÂ venture capital firmÂ is a group of investors who gain income from other investors who want to grow their wealth. They take this money and invest in more risky businesses than a traditional bank is willing to take on, like startups.

What are the types of VC investors?

There are four basic types of investors on any VC firmâ€™s team: pure investors, operators, turned investors, domain experts, and jacks of all trades. Every kind of VC differs in how much experience they have across three key dimensions: investing expertise, operating experience, and domain expertise.

Colorado Manufacturing Companies: The Top Colorado Manufacturing Firms [List]

Ashley Andersson · June 30, 2017 ·

Colorado Manufacturing Companies on the Rise.

Colorado manufacturing companies in the Rocky Mountain region are brimming with manufacturing innovation. NAM recorded almost 5,000 Colorado manufacturing companies, producing $23 billion worth of goods, and accounting for 5.6% of the State’s employment.

Many of the nation’s top-performing firms are producing their products in Colorado due to a highly skilled workforce and local Universities pumping out competitive innovations.

That’s why it isn’t a coincidence industrial startups are popping up in every corner of Colorado as more and more businesses are finding success within its borders.

The strong industry leads to one question, what are the manufacturing front runners all doing to stand out from the crowd?

And the answer is a robust, multi-channel marketing strategy. This is a list of manufacturing companies in Colorado that hit our radar.

They know that while there are plenty of good old boys reading trade-rags, the industry has evolved rendering the effectiveness of paid media lacking relevance.

The new gap needs to be supplemented with digital and inbound marketing techniques, and they’ve done just that. The primary goal for these top Colorado manufacturing firms is to grow their business.

This is done through digital marketing where there is a lot of opportunity for sales growth.

Colorado Manufacturing Companies Listed and Its Marketing Activities

Healthy sales are the lifeblood of any Colorado manufacturing company. To do that they need a strong sales pipeline. The Internet and a website can help drive leads while you are in your sleep.

Do you want more sales and a healthy pipeline?

Is your website getting sales leads like these top 10 Colorado manufacturing companies?

Ranking on the first page of Google can be the deciding factor in making your business thrive online. You probably already know that, right?

What could you do with more sales leads coming in right from your website? Let’s see what these folks are up to.

These 10 Colorado manufacturers present aspects of a healthy marketing plan. While we haven’t worked with any of these companies to date, we can at least say they show an aptitude for these particular marketing categories.

This list is not in any specific order; it’s been curated to show different Colorado manufacturers utilizing digital marketing.

As a top, Denver digital marketing agency loves these 10 Colorado manufacturing companies.

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Here are our top 10 lists of Colorado manufacturing companies

Take a look at what marketing tactics they’re using to break the mold:

1. RK Mechanical

RK Mechanical is one of the largest manufacturing companies in Colorado and has a track record of placing on the best businesses to work in Colorado list multiple years running. While being well known for their work on high-priority construction projects, RK Mechanical has branched out into custom manufacturing contracts, as well.

RK does something not many manufacturing companies do, and that’s maintaining a consistent blog.

A company blog isn’t just for writing about achievements and events – though it is an excellent outlet -, it allows you to expand your digital footprint.

With over 57% of the buying process happening online without the guidance of a sales rep, a growing digital footprint is a key to any business’s success. Just take a look at RK Mechanical’s steadily increasing organic website traffic over the past year.

That is over a 5x increase in website visitors per month from blogging efforts since June 2016. When thinking about a sales pipeline more web visits means more leads and ultimately more sales. What manufacturer doesn’t want that?

2. Hercules Industries

Hercules Industries is a top producer of high-quality HVAC sheet metal products and equipment. They’ve been in operation in Denver since 1962 accumulating four manufacturing factories across the State.

As a company that deals heavily in steel products, Hercules prospects have multiple customized variables that require immediate answers when determining if their needs can be met.

That’s why Hercules Industries created their Galvanized Steel Chart tool. Through picking, gauge thickness, and sheet size prospects can quickly calculate their project requirements in terms of sheets needed per pound.

This tool is geared towards increasing visitors to lead conversions. The calculations help viewers create a scenario that matches their own and can be sure that the results are accurate.

The calculator’s purpose is to eliminate the barrier to purchase as Hercules helps buyers make their own decisions while on their website.

3. Qualtek Manufacturing

Qualtek is a metal services company out of Colorado Springs, specializing in metal stamping, project planning, heat treating, and finishing services.

They’ve made a name for themselves in the local contract manufacturing industry over the past four and a half decades.

Qualtek clearly understands the importance of investing in video marketing.

The number of companies utilizing videos to reach their message across the chasm to customers has recently skyrocketed. It’s considered to be one of the fastest-growing digital marketing trends in 2021.

It’s a well-known fact that consumer attention spans are dwindling and most written content is quickly skimmed.

Adding video options to your content plan allows users who aren’t interested in reading the long text to get a full view of what your products have to offer.

Qualtek has capitalized on the video marketing trend by creating high-quality videos featuring their metal stamping, EDM, and integration processes.

4. FHE

FHE is a manufacturer of service pressure control equipment. They’ve won the Colorado Excellence Award and consistently been placed on the Top 250 Colorado Private Companies list.

Even more impressively, FHE has been featured as one of the nation’s fastest-growing companies on Inc’s top 5000 list six years running. This Colorado manufacturing company is obviously doing something right.

As you dig into their website, you’ll notice the further you move away from their product pages the more predominant the CTAs become. FHE makes a concerted effort to create a web of interconnectivity between its subpages and the main product pages.

Many businesses don’t realize how easy it is to lose viewers when they become lost within the site architecture. A precisely set CTA helps redirect users who might be lost and trying to find the main offering.

Additionally, they offer ungated resources like the FHE product catalog. In an industry that isn’t quite inducted into the digital world being able to download and print a physical catalog makes prospects feel comfortable.

The free giveaway acts as an extension of their website giving viewers more time to digest and reflect on working with FHE.

5. Avery Brewing

Taking a step away from the traditional manufacturers and into the food manufacturing world, Avery Brewing is rocking the Colorado craft brew scene.

Their growth has been so strong that they’ve been placed on multiple nationally recognized brewery lists. Essentially, they are known as a must-have in Colorado.

Part of the reason they’ve become a household name is due to their willingness to engage in event marketing. A Fourth of July 4k race is simple enough.

However, as an event sponsor, Avery has done all the right things to promote brand awareness. Who doesn’t want to replenish after a race with a cold beer and hot breakfast? Not too many people.

Diving further, the event is well promoted on their website. There are three buttons, on the event page, all of which have a different, yet important role. The register now button stands out from the other two as a clear indicator to draw viewers towards registration.

To some the simple change is minor, but creating standout features, like color differentiators can significantly increase click-through rates and sign-ups.

The add to calendar button is crucial because everybody forgets! Just because you get a list of people to sign up for an event doesn’t mean they’ll show up.

Adding an event and a reminder to their calendar is the perfect way to follow up without being a pest. Lastly, the share of this event button creates a social conversation between attendees and the outside world. Each share has the potential to bring in new participants creating a chain effect.

6. Diversified Machine Systems

Diversified Machine Systems is a manufacturer of 3-axis and 5-axis CNC machining centers. They’ve designed and produced machines for every industry from aviation, automotive, and marine. By just looking at DMS’s website you can tell they’re a customer-oriented company.

They‘ve pulled together a comprehensive resource center to help inform buyers of their decision process.

A LiveChat popup allows visitors to ask company representatives direct questions with a quick turnaround. And their social media presence is very impressive for a non-consumer-facing manufacturing organization, reaching 35,000 fans between their active networks.

All that being said, DMS’s most important marketing weapon is its landing pages.

A landing page creates an opportunity to capture leads who aren’t quite ready to buy but are still looking for more information. Without a submission form, viewers come and go from your site without a trace.

HubSpot reports that companies with over 40 landing pages receive 2x more leads than their next closest competition, and 5x more than those with only 1 – 5 pages.

It’s simple math. The more landing pages you have, the more opportunities there are for a website visitor to convert into a captured lead.

Nobody is after the same information when they start prospecting a business, so you’ve got to diversify your landing page offerings to match up with desired resources.

7. Alpen

Alpen is a manufacturer of thermally efficient commercial and residential windows and doors. Making it onto the Top Made in Colorado list for two years running, they are considered to be gurus of innovative product design.Â

Alpen has one of the nicest designed websites of the companies on this list. They’ve taken the time to research UX and UI trends in order to create a site that’s not only easy on the eyes but just as easy to navigate.

Each page is laid out in a panel format with short and decisive leading text that guides visitors to the next segment in their buying journey. The content is just the right length making it easily digestible, yet still informative.

Many manufacturing companies often forget that their website is their digital representation. If it isn’t clean, sleek, and up to date then there’s the potential to lose clients.

Whichever channel you sell your products through, direct, OEM partners, resellers, or private distributors, there’s always another person on the other end of the transaction evaluating the full picture of your organization.

8. Aleph Objects & LulzBot

Aleph Objects, a Loveland Colorado-based manufacturer of desktop 3D printers aims to break the mold of the 3D printing market. Aleph has its sights on developing a high-performance 3D printer that is easy to use and provides people with the freedom to build how they want to build.

Aleph Objects website is on par, if not better than most manufacturing organizations, although it’s what’s happening in terms of off-page content generation that sets them apart from their competition.

With over 47,000 backlinks, 70% of which being Follow oriented, Aleph Objects blows their competition out of the water where referral website traffic is concerned.

They’ve cracked the code of receiving links from outside sources. With Aleph’s largest product, LulzBot being open source, they’ve created a feedback loop of thousands of interested fans sourcing their material.

Often on-page SEO is given more weight by marketing professionals, and off-page SEO is put on the back burner.

However, regarding the importance, they both hold significant weight. When a website ignores its off-page optimization, they’re losing out on high converting referral traffic and a key ranking indicator in search algorithms.

9. Never Summer Industries

Never Summer Industries factory has been manufacturing Colorado skis, snowboards, wakeboards, and longboards for over 20 years. They are one of the last remaining ski manufacturers in the entire United States, let alone Colorado.

Never Summer is the producer of their own skis, and popular local brands like Icelantic, Fat-ypus, High Society and Rocky Mountain Underground.

So, Never Summer dominates the Colorado slopes, but what else do they do right? Well, for starters, they leave little room for competitors to outrank them for relevant SEO keywords.

When looking at some closely related brands from across the State, the closest competitor has a keyword universe less than half the size of Never Summer.

To be that controlling over a keyword category puts Never Summer in a position to capture the most organic search traffic possible.

As the majority of consumers move to online purchasing, Never Summer’s only issue with sales will be how to resolve their production bottleneck to make room for their countless leads.

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10. Geotech Environmental Equipment

Geotech Environmental Equipment is a Colorado manufacturing company that produces equipment used for sampling, monitoring and remediating groundwater and soil pollution.

One would think that creating a social user-based competition in the manufacturing industry would be difficult. Though, somehow, Geotech has been able to find a way to create such a contest with terrific feedback.

The rules are simple. Take a picture using Geotech equipment in a real-life situation and submit it for a chance to win a $100 gift card. It looks like the competition took off, spreading their brand to all the right social circles. Since the end of 2013, they’ve posted a winning picture every single month.

Social competition creates low-cost brand ambassadors. Every single one of these submissions was willing to share Geotech Environmental Equipment for the low price of possibly winning $100. As they share their involvement more viewers from the targeted audience become involved.

Presumably, Geotech is targeting users like Geologists to use their equipment. When a geologist shares or is tagged on a social site with their submission their friends see it as well.

More than likely, these friends have similar interests and will share excitement about environmental topics. Thus creating a chain effect of brand generating equity.

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Conclusion about the Colorado Manufacturing Companies

Every company can improve its marketing efforts, but these ten have shown to perform in specific categories exceptionally well.

If at any point during this list you thought to yourself, I’d like to see my organization perform better in that marketing segment then let’s talk.

This Denver marketing agency works in the industrial and manufacturing space.

Are there any Colorado manufacturing companies that you think should be on this list?

Since Colorado has many booming industries chances are I’ve left out tons of top-notch operations. Let me know in the comments below who make your Top Made in Colorado list.

We’re listening.

Have something to say about Colorado manufacturing companies? Share it with us on Facebook, Twitter or LinkedIn.

Are you not getting the results you had hoped for with your current marketing agency? Let the experts at this Denver marketing agency help you generate more web traffic, converts more leads, and close more sales. Our team knows just what it takes to build and maintain a proven marketing strategy that drives high-quality leads.

General FAQ’s

What are the top 3 manufacturing companies in Colorado?

Examples of companies operating in this sector include Vestas (makes wind blades and turbines) and Ball Aerospace and Technologies Corp (manufactures NASA products such as spacecraft and telescopes). Colorado is also home to some advanced technology companies such as IBM, Oracle, and Arrow Electronics.

What are the major industries are there in Denver, Colorado?

Manufacturing is the chief driver of Colorado’s economy since most of the manufactured goods are exported. Both start-ups and Fortune 500 companies dominate this sector. One of the reasons why the manufacturing companies in Colorado are performing remarkably is their adoption of advanced manufacturing technology.

How can manufacturing companies grow?

Denver, Colorado doesn’t have a port yet they still get its products its destination. Minimize your risk and gain an advantage with an integrated marketing strategy that ensures you are in front of your active buyers. So that when they search for your products and services, they find you.

What is produced or manufactured in Colorado?

Computers and communications equipment are the leading types of machinery manufactured in Colorado. The state’s food processing manufacturing industries (beer brewing, soft drink bottling, meat-packing, and production of animal feed), rank third.
In 2020, the real Gross Domestic Product (GDP) of the federal state of Colorado was 351.07 billion U.S. dollars. This is a decrease from the previous year when the state’s GDP stood at 356.28 billion U.S. dollars.

2021 Denver Startup Week: It’s Frenzy One Week

George · September 20, 2016 ·

2021 Denver Startup Week It’s Back!

2021 Denver Startup Week – It’s On

2021 Denver Startup Week is from October 4, 2021, to October 8, 2021. It’s on.

Due to the recent outbreaks of the flu pandemic, Denver Startup Week got forced to abandon its traditional in-person festivities to be held in virtual form last year.

However, the digital event gained ten thousand registrants within just two weeks. It made.

Still, after the conversations with those around the globe who might not have been able to get into the traditional event physically. Why should you go to Denver Startup Week?

The answer is simple: Denver Startup Week gives you a great opportunity to get involved and build relationships with like-minded entrepreneurs and investors.

What is more, you can still get your work done at home during the week! Read on for more information on the benefits of attending and being a part of this exciting event.

Denver Startup Week: Then and Now

Denver Startup Week began as a one-night-only event on September 6, 2012, after the Downtown Denver Partnership and multiple meetup groups in the area decided Denver needed a more collaborative startup community.

That first event hosted more than 1,000 people from the Denver startup community, and this year’s weeklong event is expected to attract more than 13,000 guests, showing the strength of the startup space in Denver.

Forbes listed Denver as the second-best city in the U.S. to launch a business, and Fortune named it the ninth hottest city for startups.

Why Startup’s Attend Denver Startup Week

The main draw for many people to attend the Denver Startup Week events is the chance to experience the city and participate in what is referred to as an ‘incubator’ to foster business growth and innovation. What exactly is an incubator, and how does it work?

It is quite simply an environment that facilitates new ideas and businesses, allowing them to start in the void (blank) and be cultivated through the incubation process.

In effect, it helps a business grow from virtually nothing to something – from scratch. This is what makes Denver Startup Week so appealing to tech enthusiasts and startups.

What are some of the activities you can take part in at the Denver Startup Week events? The events are open to everyone, but on the whole, there are typically two distinct types of talks and demonstrations taking place.

At one end of the event, you will find breakout sessions with executives from various companies working on bringing a solution to a problem in Denver.

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These sessions allow entrepreneurs to get the chance to talk to these executives to face to face and develop a relationship that might later prove very profitable.

Throughout the week, there are also “Pitch competitions” where different entrepreneurs have their pitch presented to judges from the audience, and a judge then decides which startup is the best. The judges are often impressed with the pitch and can invest in the startup if it proves successful.

The winning startup usually receives funding in return. The pitch competition takes place during Denver Startup Week, and the presentations take place on a given day at the Venue. There are typically several pitches on any given day.

At the end of the week, the company showcasing its concept goes up against a partner from the same company for a pitch. The winning company gets to present its idea, and the loser must scramble to develop a new one.

Again, at the end of the presentation, there is typically a round of applause for the company. There are plenty of opportunities for networking and business development between presenters. Almost every company in attendance has an idea worth presenting, which means that nearly everyone has something to learn from.

Denver Startup Week Networking

While Denver Startup Week is a great place for entrepreneurs to meet and network, it does not mean that you have to attend all of the Denver Startup Week events.

You may only want to go to a few of them or perhaps attend just one or two. There is no reason to miss out on the opportunity to connect with people who can help your business grow.

Attending just a couple of in-person events can help to ensure that you remain perspective and grounded. By attending Denver Startup Week, you will have a better idea of what businesses Denver locals are involved with and can find out what events might be of interest to you and where.

The other option is to go online and search for Denver startups or Denver technology events. A quick search using the words” Startup Week” and “tech events” will provide many websites hosting these events. Attendance at these events is highly encouraged because these sites are designed to provide information about what’s going on with Denver technology.

They are often hosted by local business owners looking to make themselves more connected to their communities. So you can be sure that these sites are free for anyone to use, and they are a great source for information about Denver startup events.

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Prepping for Denver Startup Week

Denver Startup Week has become a rite of Fall.

Denver Startup Week is only a month away, and as years previous, this year’s event will be bigger and better than ever, with more than 200 events scheduled.

Such a large event can be a bit overwhelming, so we created a 2021 Denver Startup Week Schedule Guide to help you create your schedule based on the topics you’re most interested in.

Here is an official Denver Startup week schedule.

As a Denver Digital Marketing Agency, we love Denver Startup Week, and if you would like to connect, you can book a meeting here.

What to Expect at Denver Startup Week

Denver Startup Week will occur from Monday, October 4 to Friday, October 4, at venues throughout the city. The event’s hub, known as Basecamp, is located in the heart of downtown and will host various panel discussions, happy hours, and activities and provide complimentary snacks and coffee all week long.

The convention is broken into (free!) sessions chosen by the community to ensure the topics are highly beneficial to event attendees.

All events are categorized by “tracks,” which include: Designer, Developer, Founder, Growth, Headline Events, Maker, Product, and Social Events. The 2021 convention will include more than 200 events, but sessions fill up quickly, so always be prepared and arrive early if possible.

Attendees create their schedules, so feel free to mix and match events to create a well-rounded experience or choose a track that best suits your needs and gain tons of knowledge to help you move through the next stage of your startup.

You can follow the convention’s Twitter account, @DENStartupWeek, and hashtag #DENStartupWeek for all the latest event details.

There are hundreds of events happening at Denver Startup Week, so in the article below, we’ve provided a list of can’t miss events categorized by topics relevant to today’s marketing and startup world.

[Session] SCALING & EVOLVING CULTURE IN A HIGH-GROWTH COMPANY

Doubling, or tripling in size, particularly during a pandemic, can significantly impact the culture Founders work so carefully to craft. In this session, you will hear from Leaders on how to evolve culture as companies grow.

[Session] 3 SIMPLE SALES STEPS TO SURVIVE AND THRIVE

In 2020 we lost our biggest and longest clients within a month of each other. It was devastating to our company. To survive, we implemented three simple sales steps that any company—big or small—can use to grow their business. First, we pivoted our sales focus by partnering with competitors who had more clients. Second, we customized our service pricing options to help customers solve unique problems. Third, we expanded with new service solutions that created revenue systems for our business. These three steps worked wonders for us and allowed our company to survive and thrive in challenging times.

Take Advantage of Tech and Data

Every day new tools and technology are emerging to (supposedly) make your life easier. What happens, though, when you and your team cannot effectively use new technology because of a lack of training or skill?

Among other things, you could miss out on producing useful analytics, which helps to improve future projects and prove ROI to clients.

Throughout Denver Startup Week, tech experts will be available to clue you in on everything happening in the tech world, from the latest trends to how to put your data to work. Learn How to Grow Your Business

Have you already determined your brand strategy and secured your content marketing calendar? Have you laid a stable foundation for your company, and now you’re ready to take things to the next level?

Denver Startup Week will be chock full of experts who have been there and done that and are busting at the seams to share their advice with you on how to scale your business.

Whether gaining a larger customer base or taking advantage of strategic partnerships, check out the below events to ensure you’re meeting your growth goals.

No matter what you’re hoping to learn at Denver Startup Week, there will be plenty of opportunities to get advice from industry experts and to connect with other individuals and companies that are navigating the startup world.

Denver Startup Week Past events

Denver Startup Week Wrap Up Another Successful Year

Denver Startup Week (DSW) ended last Friday, and this year’s event was bigger and better than ever. Every year, the event manages to break another attendance record, and 2017 was no different.

With results like this, it’s easy to conclude that Denver offers the right environment for the startup community. But, what exactly is the cause of Denver’s success?

You may assume there’s something in the water that creates a mutation for innovation in the minds of Denverites, but after speaking with two of my colleagues that attended the event, it seems a lot is happening to make Denver the startup hub it is today.

Matrix Marketing Group’s CEO, George Schildge, has been going to DSW since 2012 and attended this year. He was accompanied by another colleague from Burlington, Jon Torrey.

I’ve had the pleasure of interviewing both of them to discuss their key takeaways from this year’s event and get some insight into the growth of Denver’s startup community.

Let’s dive into why Denver’s startup community is a breeding ground for innovation based on our experiences at the 2017 Denver Startup Week.

As a Denver Digital Marketing Agency, we love Denver Startup Week and haven’t missed one yet.

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The Perfect Storm for Startups in Denver

Overwhelming Passion for Colorado Startups

One of the week’s highlights was a session with Mark Cuban, a businessman and tv personality, and Charlie Ergen, the co-founder of DISH, hosted by venture capitalist Brad Feld.

During the discussion, Mark Cuban said that to find success with a startup. You don’t just love what you do. You obsess over it. It should be your utmost passion.

This kind of passion was alive and well at the 2017 Denver Startup Week. George said, “The passion for startups is electrifying. To see that many people involved in totally different backgrounds is both shocking and inspiring.”

George especially experienced the community’s passion during the event’s pitch competitions.

He said, “I love being exposed to new trends, new companies, and new management teams that are emerging in Denver’s community. The pitches get better every year as younger entrepreneurs learn from mentors and take advantage of the immense amount of information available through digital mediums.”

The pitch competitions showcase up-and-comers in the community and allow them to pitch their ideas to a select group of judges.

The participants receive valuable feedback while also having the chance to share their ideas with a broad audience – many of whom are Colorado’s top angel investors, venture capitalists, and startup founders.

The TiE Rockies DSW Pitch Competition has already chosen a winner for 2017: Secure Medication Systems LLC and its locking prescription vials. The company is hoping to reduce teen drug abuse by providing more secure packaging for prescription medicine.

Spirit of Collaboration and Mentorship in Denver Startup Week

Jon had the unique perspective of attending DSW as an ambassador. While this limited his ability to attend the smaller daily events, he and the other ambassadors (~50 people) attended multiple company tours with some of Denver’s top startups: SendGrid, Ibotta, and GoSpotCheck.

Jon said his greatest takeaway from the event was the inclusion and culture within these companies and across the startup community.

Jon said, “I had CEOs coming up to me, handing me their business cards, and offering their assistance if I ever needed it. It was a very welcoming and open environment.”

He added, “Denver is doing it right by being humble and open. I think that is the formula for success in the future.”

George has been intertwined with the startup communities in Boulder and Denver since the 80s, and he couldn’t agree more. When I asked him what makes Denver special, he replied, “First and foremost, Denver has a helping mentality.

I think Denver’s startup community has more of the builder mentality and less of the turn and burn of Silicon Valley.”

The “helping mentality” of the community made the networking events a hub for collaboration.

If networking events are not well-organized, it can be difficult to connect and learn from the overwhelming number of attendees, but Jon said this was not the case during Denver Startup Week. It was quite the opposite.

Events like the DSW Opening Bash allowed him to mingle with major players in the startup community effortlessly. He said, “There was so much energy and passion in the room, and everyone was so excited about sharing their ideas and experiences that it made it incredibly easy to walk around and meet people.”

At the end of the week, the companies and people at DSW had proven that being willing and open to helping others is highly important to finding success. The major players have embraced that idea in their culture and identity and encourage their employees to embrace it.

The City Denver Itself

Beyond the helping mentality and the community’s passion for startups, the city of Denver has everything it needs to attract top talent and booming businesses. It is hard to think anyone would not want to settle here, from its lifestyle to its academic network.

The Denver lifestyle is hard to beat. The city and Colorado have the landscape to support endless outdoor activities, like hiking, sightseeing, and skiing.

The food scene offers a variety of cuisines for even the pickiest foodies, and the “Denver Beer Triangle” includes more than 72 breweries to meet the needs of craft beer lovers.

The bustling downtown is easy to navigate, holds plenty of parks, and supports vibrant arts and music scenes. Not to mention, the city experiences around 300 days of sunshine while still getting plenty of fresh powder in the mountains.

The universities and colleges in the area have also plugged into the startup community, encouraging entrepreneurship among their students. For example, Comcast and the University of Colorado at Denver partnered up to create the Comcast Media and Technology Center.

The facility allows UC Denver students to work with faculty and Comcast personnel to collaborate on projects and research to solve industry problems.

These programs build the talent pool by sparking interest in technology and preparing students to become active contributors to the future of the startup world.

Attracting Talent and Investors in Colorado

The right environment is key for attracting the right talent, and we know the best talent is needed to create a bustling startup community. Denver and the passion and mentality of the people in the city’s startup landscape are pulling in fresh, ambitious talent daily, as well as a slew of investors looking for investment opportunities.

See the top 15 venture capital firms in Colorado.

Within Jon’s group of ambassadors, he said three of them were young, talented millennials already planning to move to Denver, and a few more were investors and advisors that had heard Denver was a hotbed for innovation.

Overall, the 2017 Denver Startup Week proved a strong startup community in Denver that promises many more years of innovation to come.

This post was updated in 2021.

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Denver Startup Week: It’s a Wrap 2016

2016 Denver Startup Week proved to be better than expected.

Denver Startup Week is always a great week in Denver, Colorado.

I’ve seen many interesting changes since the early ’80s for our Colorado startup community. Channels like Facebook, Twitter, and LinkedIn were not even a twinkle in anyone’s eye.

The Internet was character-based, and you had to network the good old fashion way face-to-face, eye-to-eye. And that” s where the best networking occurs, even today.

I got the startup bug back in 1984, early in my career back in Boulder, CO. I worked for startups like BTI (first Pulse Oximeter), SORICON (first CheckReader), and both were sold to larger firms.

I lived the full startup cycle, where we struggled to make payroll, all the way to a successful exit. So, I guess the thrill of bridging gaps in the market to exit has always been in my DNA.

That was over 30 years ago, which brings me into today’s startup community in Denver, Colorado. The 5th Annual Denver Startup Week was a huge success, with 300+ programs and over 13,000 people registered to attend.

Last week Denver Startup Week was a huge success. It was everything you could hope for and more—a celebration of the entrepreneurial spirit in Denver. According to Startup Blink, Denver has 380 startups right in the heart of downtown.

Denver has a rich history of entrepreneurship, and this week-long event showcased Denver as an entrepreneurial community with an emphasis on technology, design, business, and manufacturing.

As a Denver Digital Marketing Agency, we love Denver Startup Week.

The event is intended to unite Denver’s entrepreneurial community and celebrate great companies, innovation, and ideas.

Denver startup Week originated back in 2012.

We saw a significant increase in entrepreneurial activity, but it was all happening in various pockets, and we weren’t being recognized nationally for all that was happening here.

According to Tomi Door. She continued,

We started to explore how we could bring it all together in a highly visible way so that people could see it in one place.

That was back in 2012, and look at Denver, CO now!

By the Number

Denver Startup Week 2016 stats includes:

More than 300 volunteers
Nearly 1,500 people attended the Denver Startup Week Job Fair to meet with 65 companies
More than 6,000 people visited Basecamp, launched by Chase for Business
More than 5,000 companies represented
664 center city tech startups employ 4,508 people, according to the Downtown Denver Startup Report
More than 1,000 people attended the Kick-off Breakfast, which sold out in 26 minutes
3,094 cups of coffee, provided by DripJoy (@dripjoycoffee)
30 Biz Dev and 30 Financial Fitness sessions at Basecamp
47 mentors contributed 94 hours of volunteer time

The Weeks Highlights Included:

Governor John Hickenlooper & Mayor Michael B. Hancock joined Denver Startup Week organizers and sponsors to celebrate surpassing 12,500 attendees with a toast on September 14.
Several organizations received funding support through Denver Startup Week programs, including $240,00 in philanthropic grant funding awarded to four organizations that assist underserved entrepreneurs.
The Denver Startup Week Pitch Challenge, sponsored by Project X-ITE, saw more than 150 applicants vie for Champion of Denver Startup Week. The Soccer Sidekick, presented by Santiago Valez, won more than $25,000 worth of prizes from the Denver entrepreneurial community. Other finalists included SYNEK, Givella, Prima-Temp, Orderly Health, mcSquares, end, and AdKiosk.
The inaugural Maker Wall, constructed by the Denver Center for the Performing Arts, showcased products from Colorado’s diverse maker community, including Revolar (@Revolar), Topo Designs, Icelantic Skis (@Icelantic_Skis), Novo Coffee (@NovoCoffee), and more. The Maker Wall will soon take up residence at The Commons on Champa.
Denver’s reputation as one of the best places to start and grow a business once again attracted notable speakers and founders, including Bryan Leach, CEO (@bryan_leach) of Ibotta; Joshua Reeves (@joshuareeves), CEO and Co-Founder and Eddie Kim, CTO, and co-founder of Gusto; Dan Caruso (@DanCaruso), CEO and Chairman of Zayo Group; Lee Mayer, co-founder and CEO of Havenly; Chris Terrill (@Chris_Terrill), CEO of HomeAdvisor; Mel Robbins (@melrobbins), a well-known and inspirational TEDx Talk speaker, and Ryan Wood, founder of Sweetwood Cattle Company and co-founder of Under Armour.?

Conclusion for Denver Startup Week

If you have an idea for a product or service that will fit into the entrepreneurial spirit of Denver, you must get the word out. Marketing events like Denver Startup Week and related events are a great way to get started.

These events also encourage participation by entrepreneurs who feel that their idea could use a little boost. Getting out there in front of the crowd can work wonders for a business.

So whether you want to present at an event or learn more about Denver entrepreneurial culture, attending events like Denver Startup Week is a must.

What was your favorite moment of Denver Startup Week? Tell me below.

We’re listening.

Have something to say about your experience with Denver Startup Week?

Matrix Marketing Group Wins TrackVia Account

George · December 10, 2015 ·

Leading Provider of a Mobile Quality Control and Process Management Platform Selects Matrix Marketing Group for Marketing Services

DENVER, CO – Matrix Marketing Group, Inc., a performance-driven Denver marketing agency, today announced that TrackVia, a Colorado-based company that provides leading mobile quality control and process management solution, has hired Matrix Marketing Group for marketing services including marketing strategy, lead generation, and content marketing.

TrackVia is a leading provider of mobile quality control and process management applications. More than 1,500 businesses in 14 countries rely on TrackVia, including Honeywell, Navistar, Eddie Bauer, OtterBox, DIRECTV, Dow, Brinks, and others. TrackVia has earned several product and technology awards and was named to Inc. Magazine’s list of Fastest-Growing Private Companies in America.

“We selected Matrix Marketing Group because of their technical aptitude and their experience with supporting marketing teams like ours,” said Charles Var, vice president of marketing at TrackVia. “TrackVia is on the path to exponential growth and we hired Matrix Marketing Group to achieve our goals faster.”

George Schildge, CEO of Matrix Marketing Group said, “We’re excited to work with TrackVia and to help them position their products and increase revenue. They have a unique offering that helps their clients improve quality and efficiencies, and our job is to help them create brand awareness and increase leads. We look forward to building a strong partnership with their team.”

About Matrix Marketing Group

Founded in 2002, Matrix Marketing Group is a performance-driven Denver marketing agency that uses cross-functional talent, advanced strategies, and technology to build fast, predictable revenue growth. Instead of making incremental improvements to the marketing and sales silos, our holistic approach allows us to coordinate all marketing activities to facilitate your customer’s buying process and help our strategic partners sell faster.

Contact:

George Schildge
Matrix Marketing Group
www.matrixmarketinggroup.com
+1 303.351.1645

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Why This Denver Marketing Agency is Disrupting Marketing

George · December 5, 2015 ·

There are over 300 marketing agencies in Colorado with a concentration in Denver, Colorado

Since 2002, Matrix Marketing Group has been one of the top marketing agencies in Denver, Colorado and the front range region.

They have been offering its Colorado clients integrated marketing strategies and programs that deliver real business results. But with the gig economy and old traditional agencies, it’s confusing on which marketing agency to choose.

These Colorado marketing agencies come in all types with a higher concentration of Denver-based marketing agency:

Advertising agencies
Digital marketing agencies
Traditional marketing agencies
SEO agencies
PPC agencies
Web design agencies
Web development agencies
Content marketing agencies
Freelancer

About 70% of our clients at one time or another want to generate more leads. And to do that we look at the full-funnel and all the revenue streams.

From there, we can determine which need to be tuned and what new one should be added.

It seems that clients come to us and ask us why their brand new website is either not generating any traffic, leads or sales. Be careful of website agencies. They often really don’t understand psychology and buyer behavior.

Without those your website is brochureware. Ouch.

If the Denver marketing agency can’t show you how they do it for themself you might want to question them. Ask for proof. In the digital space, speaking to a client might have some value but it’s easy to gather proof.

You can’t fool Google or we call that black-hat SEO. This must be avoided.

How would you like to see results like these?

I’ve been on both sides of the desk and now I’ve seen both sides of the equation.

I’ve spent about 50% of my time on the client-side and the other half running the Denver-based digital marketing agency since 2002 on the supplier side. I’ve sat in our clients’ shoes. I’ve experienced the pain business and marketing leaders are facing:

Aggressive goals to grow revenue
Limited budget to achieve these goals
Not enough tech-savvy team members
Not enough hours in the day to even try to get it all done

boulder digital marketing agency — Source: Pixabay

Now running Matrix Marketing Group, with offices in Denver, Colorado and Burlington, Vermont, is an award-winning full-service digital marketing agency helping businesses grow.

Our digital marketing agency in Denver specializing in user experience, website design, website development, brand strategy, social media, usability testing, marketing, and advertising integrated into projects with measurable results.

Our business model focuses on helping startups, small, and medium-sized companies grow profitability. To do that, we typically start off with a marketing assessment to find performance gaps in the following categories:

Strategy
Technology
People

While this seems simplistic, the effect of one or more of these gaps is monumental. The result is a lack of quality leads and flat or declining revenue.

If you are exploring hiring a marketing agency, you must weigh the pros and cons. There are benefits of hiring a marketing agency that understands these three categories.

Why be a Disruptive Digital Marketing Agency?

Being disruptive is nothing new to me. I’ve spent several decades bending the rules if I saw there was a smarter, more efficient path (My poor parents). Matrix Marketing Group set out to do the same thing and here’s how it started.

Matrix Marketing Group realized the traditional agency model was broken. Brad Jakeman, a Pepsico exec, drives this message home in this AdAge article.

Agencies have not kept pace with change and are continuing to rely on traditional advertising and marketing methods. Even worse, they’re not proving a return on their efforts.

There is no transparency, and there is no accountability. This other Ad Age article states, “Directors for agencies and brands that don’t adopt modern methods for this evolving digital media will be left in the dust…”

The bottom line is, customers are demanding more and want to see agencies generate quality leads that turn into revenue growth. They want predictability and they want transparency. And they want RESULTS.

What Exactly is this Disruptive Agency Approach?

Well, it’s a combination of things. And these things keep evolving as we try to outpace this ever-changing customer-driven market.

Strategy

In the words of my colleague, Tommy, DON’T put tactics before strategy. If you don’t have clear goals with a solid plan in place, you will fail.

Your team will constantly be reacting, instead of charting the course. So at Matrix Marketing Group, we start with the strategy and then align processes and tactics to this strategy. This keeps us focused and organized and keeps the vision transparent to the client’s executive team.

Technology

This should be the foundation of your marketing business. But did you know that there are over 8,000 marketing technologies out there and the number continues to rise? Our clients sometimes don’t know where to start and have a hard time making decisions about which systems are best for them.

We help our customers choose the right tools so they can be successful. We live and breathe this marketing technology world, and we are constantly educating ourselves on the latest and greatest tools for ourselves and for our customers.

People

Each of your team members has strengths and weaknesses. So stop forcing them to do what they suck at, and focus on what they’re good at.

One thing is for sure, Denver is a great place to find some of the best talents. Although we have marketing talent all over the World, as a Denver marketing agency we have never had an issue with hiring talent.

Additionally, our internal training program helps nurture talent and provide a career path that fits their career objectives and desires.

Once you’ve worked with over 1210 clients, you get to know who can do what. Chances are, they will perform even better doing only the things they love. Our marketing agency fills in the gaps for your team.

We are your strategist, your writers, your campaign designers or your SEO experts. Outsourcing the deficiencies is cost-effective since there is no overhead and little risk.

Since 2002, Matrix Marketing Group, a Denver digital marketing agency, with over 3,000 marketing programs and projects completed, and as one of the fastest-growing digital marketing agencies in Denver, Colorado it is because all the people are focused on their core skills and what they love.

Results-Driven Approach

This is our mantra and what guides us through all the above. You have to have defined goals and constantly measure the effectiveness of your campaigns.

As a creative marketing agency Denver, we must balance that creative aspect of marketing and advertising while meeting specific management goals.

At the start we establish key performance indicators (KPIs) and measurements of success with you, so you are able to monitor the job we’re doing and can say with confidence that we are proving your return on investment.

If we’re not helping your company grow at a significant pace, then we’re not doing our job.

Why This Denver Marketing Agency Will Keep Being Disruptive

best denver marketing agency — Source: Pixabay

“Disruptive” is a word that makes people uncomfortable. But I’ve seen it work. I’ve seen companies grow significantly in a short amount of time. I’ve seen brave leaders abandon old methods and then celebrate when they achieve the hypergrowth they’ve been dreaming about.

I’ve seen CMOs sigh with relief because of their new steady stream of quality leads. And I’ve seen happy marketing team members who have outsourced teammates they can depend on.

We will keep researching and we will keep testing. We’ve been in your shoes, so we get your pain. So we’ll keep bending the rules and charting this disruptive new course to find the fastest way to grow your business.

If you are thinking about hiring a Denver marketing agency, be sure that they understand the gaps as it pertains to people, strategy, and technology. These are all interrelated and neither can stand on its own.

We’re listening.

Have something to say about a Denver digital marketing agency? Share it with us on Facebook, Twitter or LinkedIn.

Want to learn more about how Matrix Marketing Group can help you?

General FAQs

How long has Matrix Marketing Group been in Denver, CO?

Since 2002, we are one of the top digital marketing agencies in Denver, Colorado. Matrix Marketing Group strives to be a long-term marketing partner with our clients. We have helped hundreds of clients from startups, small businesses to Fortune 1,000 companies in over 18 industries.

What digital marketing services does Matrix Marketing Group offer in Colorado?

As a Denver-based full-service marketing agency with a design office in Burlington, Vermont our award-winning teams provide you with digital marketing services that include website design and development, PPC campaigns, SEO services, marketing content, branding, search marketing, social media, video, marketing analytics, and marketing technology that produce results.

What types of companies do you work with?

We Help Startups and Small Businesses Grow Efficient, Predictable Revenue Faster. Since 2002 in Denver, Colorado, we have gained a lot of experience in a variety of industries. From startups to food products to big-name technology companies like IBM and Microsoft, our clients have spanned the gamut, but that’s part of what makes us great. No matter what industry you’re in, we’ll bring creative problem solving to the table to help you meet your goals and maximize your return on investment. Our staff brings a well-rounded experience to ensure you get top-notch results. If we can’t help we’ll find someone who can.

Do you offer Denver SEO services?

Yes. Our Denver SEO agency and expert SEO team can create a proven SEO strategy to increase your visibility and improve your overall online presence.