business

High-Tech Startup Chief Marketing Officer

7 Ways Content Marketing Can Help High-Tech Startup Chief Marketing Officers Grow

High-Tech Startup Chief Marketing Officers Can Use These 7 Ways Content Marketing to Grow Leads The ultimate goal of every high-tech startup CMO (Chief Marketing Officer) is to grow the company as much as possible. The CMO job description startup should include content marketing experience. As a marketing expert, you already know your options for […]

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Growing an E-Commerce Business Down Economy

Essential Tips on Growing an E-Commerce Business in a Down Economy

Growing an E-Commerce Business is not easy in a down economy but can be easier than in other brick-and-mortar stores. Growing an e-commerce business takes smarts and passion. There’s no denying that our economy has been drastically affected by the coronavirus pandemic. Learn how to grow your ecommerce business with digital marketing. The lockdown in

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How to Identify Digital Assets that Can be the Most Profitable

A digital asset is anything that exists in binary data which is self-contained, uniquely identifiable, and has a value or ability to use. When the term originated in the mid-90s, digital assets were items such as videos, images, audio, and documentation. Some digital assets are unprofitable and digital assets management becomes important as the owners

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Digital Marketing for Higher Education Is Changing Rapidly

15 Trends You Need To Know To Succeed In Digital Marketing for Higher Education Learn the 15 Trends You Need To Know To Succeed In Digital Marketing for Higher Education. Here’s some draft copy you could use or adapt for a blog post, LinkedIn article, or campaign piece about AI marketing in higher education and

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eCommerce Conversions Rate

How to Increase Your eCommerce Conversions Rate by 10X

Your ecommerce conversions rate means survival for an early-stage company Ecommerce conversions rate is an important metric to watch after the website’s traffic metric. Economic downturns are a hassle to go through, but an unfortunate reality for all businesses. Did you have a virus, or maybe COVID-19, in your business plan? These recessions can destroy

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Marketing Automation Technology Digital Imperative

Marketing Automation Technology and the Digital Imperative

The digital imperative is about rethinking your business model and leveraging marketing automation technology What if you could use marketing automation technology to eliminate waste and boost sales. Would you do it? I did. The digital imperative is about how small and medium-sized businesses can leverage sales and marketing automation technology to survive and thrive

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sharpspring marketing automation platform constant contact

SharpSpring Marketing Automation: Guide for Choosing Marketing Automation

Marketing automation software, like SharpSpring, can improve your sales performance while reducing your marketing costs. How can marketing automation platforms such as SharpSpring, Marketo, or HubSpot rationalize your business and increase productivity? If you want a cheap CRM system, this might be it. As schools and colleges ponder whether to open back up in 2020

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Control ai marketing sales revenue

2025 Digital Marketing for Pest Control Tips For Lead Generation

Marketing Pest Control and Lead Generation Goes Across Vertical Industries Pest control marketing requires a keen knowledge of small business marketing, like B2C marketing. A national chain like Terminix or Orkin often franchises the pest control business. Pest control marketing strategies and ideas should gel as a pest control marketing plan. For a pest control

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elevator pitch startups

How to Write Excellent Elevator Pitch For Startup Funding

The most important elevator pitch rule is brevity, context, and full meaning. You will have only one attempt to attract the attention of investors, and your time will be limited to only 30 seconds. Compose a short story about the concept of your product, project, or service for 100-150 words or 30 seconds of voiceover.

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3 Ways to Attract and Retain Talent in a Competitive Industry

How do you attract and retain talent and recognize ‘A Players.’ Although when attracting and retaining talent, intelligence and experience are critical, their character, personalities, drive, and internal drive are also important intangibles. Top talent is drawn to innovative companies with strong reputations and a culture that rewards success. One of the major challenges businesses

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