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SharpSpring Marketing Automation: Guide for Choosing Marketing Automation

19 minutes of reading / By George Schildge / April 25, 2020 / business

Marketing automation software, like SharpSpring, can improve your sales performance while reducing your marketing costs. How can marketing automation platforms such as SharpSpring, Marketo, or HubSpot rationalize your business and increase productivity? If you want a cheap CRM system, this might be it. As schools and colleges ponder whether to open back up in 2020 […]

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2025 Digital Marketing for Pest Control Tips For Lead Generation

16 minutes of reading / By Ashley Andersson / April 21, 2020 / business

Marketing Pest Control and Lead Generation Goes Across Vertical Industries Pest control marketing requires a keen knowledge of small business marketing, like B2C marketing. A national chain like Terminix or Orkin often franchises the pest control business. Pest control marketing strategies and ideas should gel as a pest control marketing plan. For a pest control

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How to Write Excellent Elevator Pitch For Startup Funding

8 minutes of reading / By Sabine Wolf / April 9, 2020 / business

The most important elevator pitch rule is brevity, context, and full meaning. You will have only one attempt to attract the attention of investors, and your time will be limited to only 30 seconds. Compose a short story about the concept of your product, project, or service for 100-150 words or 30 seconds of voiceover.

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3 Ways to Attract and Retain Talent in a Competitive Industry

7 minutes of reading / By Sabine Wolf / April 7, 2020 / business

How do you attract and retain talent and recognize ‘A Players.’ Although when attracting and retaining talent, intelligence and experience are critical, their character, personalities, drive, and internal drive are also important intangibles. Top talent is drawn to innovative companies with strong reputations and a culture that rewards success. One of the major challenges businesses

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Online Marketing Needs To Embrace Offline In 2021

7 minutes of reading / By Sabine Wolf / April 6, 2020 / business

Once upon a time, artificial intelligence (AI), data-driven online marketing, and voice search engine optimization were ambitious concepts bordering on the ridiculous. Today, these innovative online marketing trends are among the top priorities for most business owners in 2020. But you can miss offline strategies and offline media opportunities. The best online marketing strategies comprise

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Education Technology Companies: Common Distributor Problems

14 minutes of reading / By George Schildge / April 3, 2020 / business

Market size and distribution problems for education technology company turnarounds can cause significant headaches. The wrong distribution channel selected for an education technology company can be the fastest way your product never gets to the end-user. A market test for education technology companies, or a company launching a new product in a new market, sometimes

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Remote Team Management: How to Effectively Handle Remote Marketing Teams During a Crisis (COVID-19 and Beyond)

11 minutes of reading / By Sabine Wolf / March 31, 2020 / business

During a crisis, you must be prepared to manage remote marketing teams with remote team management protocols. The COVID-19 crisis rained on the world so quickly that many businesses and marketing teams did not have a remote team management plan. While we work through these troubling times, you will learn to handle stress in the

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Business Turnarounds: When Your Marketing Programs Hit the Wall

23 minutes of reading / By George Schildge / March 23, 2020 / business

Troubleshooting and correcting poor sales response in business turnarounds What are business turnaround strategies for startups and small businesses? The first step is admitting that your small business needs a turnaround or failure. You have tried to grow to the next level, the middle market, but your sales are flat or, worse, falling. Here are

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Crisis Management: How Can You Talk to Your Customers About COVID-19?

7 minutes of reading / By George Schildge / March 20, 2020 / business

Part of Crisis Management is Don’t Stop Talking to Your Customers. Crisis management, by definition, is the preparation and application of strategies and tactics that can prevent or modify the impact of major events on the company or organization. The Public Health Emergency, called COVID-19, has impacted everyone in one way or another. Many businesses

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Video Marketing for Real Estate: 6 Powerful Reasons You Need to Use It

13 minutes of reading / By Ashley Andersson / March 16, 2020 / business

Real estate video marketing is essential for the modern real estate agent who wants to sell more homes or commercial properties. Video marketing for real estate is a game-changer, regardless of the industry. People are more likely to watch a video than read a text about any product or service 54% of consumers want to

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