business

Human Element Content Marketing

The Human Element: Content Marketing & the Fight For Authenticity

The human element in content marketing is getting lost in writing tools like Grammarly and AI. Internet literacy has become a bit of a double-edged sword for online businesses.  On the one hand, more people are entering the online space, which has assured a steady stream of potential customers for selling their products or services […]

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seo plan strategy

Understanding WordPress SEO: 10 Step Action-Driven Beginner’s Guide

A must-read beginner’s guide to understanding WordPress SEO to increase website traffic. From Shopify websites to WordPress websites this beginner’s guide will help you learn how to add a solid WordPress SEO strategy. If you have a WordPress website and wish to increase your visibility in search engines, this guide is for you. This article

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affiliate marketing sales channel

The Ultimate Affiliate Marketing Guide For 2022

Affiliate marketing is one of the most popular digital marketing tactics know in 2021. But, affiliate marketing is not something new, as it has been in existence ever since the early days of the internet and has gotten a massive splurge only recently. According to several studies, affiliate marketing is going to stay in trend

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Color Theory Color Wheel

What is Color Theory in Branding and Design?

Color theory is both the science and art of using color. Today it makes sense to understand color theory, including color theory for designers. The principles of color theory and color theory psychology in digital or print media can increase your response rate. The color theory explains how humans perceive color; and the visual effects of how colors

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coupon marketing strategy

Coupon Marketing: How to Get More Leads 5 Awesome Tips

Coupon marketing (coupon advertising) helps small businesses that want to increase their sales with a clever marketing technique. Coupon marketing is one of the oldest tricks is to offer a special deal on products to entice consumers. There are digital coupon marketing, coupon distribution services, and coupon advertising to contend with. Maybe you have heard

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constant contact buys sharpspring merger acquire

SharpSpring to Be Acquired by Constant Contact

SharpSpring’s marketing technology platforms must be integrated with the ability to share and interpret data.
By providing you with complete data, cohesive marketing technologies improve efficiencies, maximize productivity, return on investment (ROI), and create competitive advantages. MATRIX Marketing Group will select and implement technology that works together to improve your marketing initiatives’ results and create a connected customer journey experience.

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Digital Sales Process

15 Hotshot Techniques to Fine-Tune Your Digital Sales Process

When was the last time you looked at your digital sales process? Are your sales funnels firing on all cylinders? Boosting digital sales is a common aim shared by small- and large-scale businesses. And why not? In a world dominated by e-commerce, online sales determine the success and failure of any business.  Constantly improving the

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