business

seo nonprofit organizations marketing

Simple SEO for Nonprofit Writers: Showing Up in Search Is About Well-Written Content

Simple SEO is not simple, but we can show you some of the basic SEO techniques you can use today. Simple SEO is an essential part of any business that wants to attract quality traffic to its website. SEO for nonprofits writers is crucial because they can’t afford to spend money on paid advertising and […]

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shopify case study

Shopify Case Study: Build a Powerful 7 Figure eCommerce Store

This Shopify Case Study will Show You How to Build a Seven-figure eCommerce Store. Learn from this Shopify case study and get better results from your eCommerce site. (UPDATED in 2025) In the eCommerce industry, Shopify has grown its brand to unseen heights. With such hype and marketing, it’s hard to determine whether you must

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facebook ads sales conversions

2023 Facebook Ads: Write Better Ads that Convert 2x the Industry Average

If you’re spending money on new 2023 Facebook ads, you’d want to get real value for your money. While most people say Facebook’s influence is waning, the truth is that no social media platform has more reach or number of active users than Facebook.  Facebook’s daily active users (DAUs) as of April 2023 is 2.037

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Behavioral Segmentation Marketing

What is Behavioral Segmentation and How Does It Improve Marketing

Behavioral segmentation is necessary for modern marketers to understand Behavioral segmentation is necessary for modern marketers to understand lead capture and conversion better. Learn how to use behavioral data to improve conversion, retention, and revenue. Market segmentation divides customers into groups to achieve better sales, marketing, and customer service outcomes. There are four basic types

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What Video Marketing Strategy will Increase Sales with YouTube in 2023?

Secrets of Super Successful Video Marketing Strategy When it comes to video marketing strategy, it’s all about “adapt or die.” It doesn’t matter how brilliant your content is, but if you let them sit on your website while you cross your fingers, hoping the visitors find it, it’ll get you nowhere. Learn how creating a

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Content Manager: Upgrade Your Professional Growth and Thrive

As a Content Manager, Learn How to Upgrade Your Professional Growth and Thrive The content manager must periodically upgrade and learn the dynamics within their industry and marketing trends. With all the technology, learn a content management platform, and many are using AI now. Sometimes, we feel professional burnout when working in one particular field

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Digital Marketing Strategies for Healthcare Companies

21 Top Digital Marketing Strategies for Healthcare Companies to Succeed

Use these 21 digital marketing strategies in 2022 for eCommerce companies to blow your competition away. With digital marketing strategy for ecommerce businesses, there is no such thing as “set and forget.”  The digital landscape changes so often that marketers need to look for new technologies and platforms and what these mean for how we do

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Cause Marketing

Cause Marketing: Why Do B2B Marketers Need To Consider?

Cause Marketing Needs to be Considered by B2B Marketers B2B marketers should look at cause marketing if they have not already. The B2B marketers are the business or individuals who deal with the industry’s sales to other organizations to sell their products and services rather than directly selling the products to the customers.  Many B2B

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