business

landing page

How to Create a Landing Page for 30% More Leads

Landing pages are the lifeblood of any marketing strategy.  Here is all you need to know about landing pages: how to create and optimize them and what you should avoid doing at all costs. Landing pages are the lifeblood of any marketing strategy, and they can be really powerful if done right! They’re also a

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Content Marketing Strategy

Create Your Global Content Marketing Strategy in 7 Proven Steps

A global content marketing strategy is a comprehensive and cohesive plan for global campaigns. You’re overwhelmed and don’t know where to start regarding global content marketing strategy. It’s about creating and sharing content that resonates with global audiences while strategically targeting specific markets to maximize exposure and engagement. Read on to learn how to create

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sales funnel pipeline

What is a Sales Funnel, and How Do I Create a Perfect 1?

If you’re not using a sales funnel, your marketing costs more money than it’s generating. Most businesses skip sales funnel design and allocate their marketing budget to ads that fail to convert. A proven sales pipeline can reduce costs and increase conversions for any business.  Anyone can build an effective sales pipeline with the right

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Brand Purpose

Brand Purpose is Important to Your Brand Success

Your Brand Purpose Defines Your Brand Success. Brand purpose is typically a phrase or sentence that summarizes the company’s reason to exist and how it wants to impact the world in a particular way positively.  It could be something like, “Our mission is to make people feel completely at home.” “Why should I care about

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competitive analysis gap performance

Competitor Analysis for Beginners: How to Perform Competitive Analysis

How to Perform Competitive Analysis This is an article about competitor analysis. In marketing, competitor analysis is a set of techniques managers use to obtain information about their competitors’ products and services.  It allows businesses to understand the marketplace dynamics, monitor competitor activity, and identify opportunities for themselves.  You must know your competitor to stay

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Marketing Automation

12 Reasons Why You Must Start Using Marketing Automation Now

Why Should You Start Using Marketing Automation? Marketing automation has been a buzzword in the marketing industry for the past few years and many businesses are just starting to use marketing automation software. It’s often misunderstood and misinterpreted, but it can be a powerful tool for lead generation.  This article will explore what marketing automation

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zero clicks

Zero-Click Search: How to Prevent #1 Zero-Click Search from Killing Your SEO

Don’t Let Zero-Click Search Kill Your SEO Startegy Efforts Zero-Click Search relies on voice recognition technology instead of typed words. This article is about a new type of search engine called Zero-Click Search (ZCS), and it utilizes voice recognition software to locate any given topic to show up in search results.  You need to know

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