Why Don’t Sales Reps Use Marketing Content to Sell More? The age-old problem, ‘why sales reps don’t use marketing content?’ Sales reps don’t use marketing content because they don’t know how or it’s crap. After 25 years in sales and managing over 150 sales reps, I know what works to move sales through the sales […]
Why Sales Reps Don’t Use Marketing Content – Are You Wasting Your Money? Read More »
Learn Ways to Help Lower Customer Acquisition Cost A lower customer acquisition cost could lead to better performance. Is your customer acquisition cost too high? It’s a law of economics that states that you should expect to spend at least another dollar on acquiring new customers for every dollar you spend on the same customer.
7 Killer Ways Lower Customer Acquisition Cost or Perish Read More »
Learn how to use marketing teletherapy services for your practice Marketing teletherapy services is not as easy as it sounds. While many people are open to receiving therapy services over the phone or online, there are still some who need to be convinced that this is a viable option for them. To market your teletherapy
Marketing Teletherapy Services for Growth in 2022 Read More »
Do you have close rates too low to meet revenue targets? Are your close rates are too low to meet your revenue targets? There are many potential reasons why close rates may be low, but it’s important to identify the root cause to make changes that will improve close rates and help meet revenue targets.
23 Killer Reasons Why Close Rates are too Low to Meet Revenue Targets in 2022 Read More »
Boost Efficiency with HubSpot Operations Hub in the SME market And if you’re using HubSpot, you’ll be happy to know that the HubSpot Operations Hub offers a central location where you can manage all of your customer service operations. If you’re like most small and medium-sized businesses (SMBs), you’re always looking for ways to boost
7 Ways for SMEs can Boost Efficiency with HubSpot Operations Hub in 2022 Read More »
See how webhooks work and how to use them. There are a few types of webhooks. The first is an event-based webhook that fires when something specific happens, like a new user signing up for your service. The second is a polling webhook which constantly polls a server for new data. The final is a
What are Webhooks, and Quick Ways to Make Them Work in 2022 Read More »
Change management is necessary for growth Change management is necessary for growth firms that want to scale their operations — without the complexity. Most people think of the dreaded phrase “change is hard.” But while change can be difficult, it’s also necessary for businesses looking to grow and improve. In fact, without change management, companies
Change management for scaling teams — without the complexity Read More »
The term Information Architecture (IA) is often used interchangeably with the phrase “UI Design” or “User Experience Design.” However, IA is a discipline of UX design that focuses on organizing and labeling information so it is easy to find and use. It helps people understand how a website, app, or other system works. And it
Information Architecture 102: Techniques and Best Practices Read More »
How to Crush Your CEO Business Challenges in 2022 CEO business challenges continue to mount on the external non-controllable impacts. Geopolitical, monetary policy, labor shortage, customer service issues, and more. I have seen a shift from CEO challenges 2021, yes some still linger. CEO challenges 2022 are different. They’ll need to adapt quickly and continuously
How to Avoid the Top 13 CEO Business Challenges in 2022 Read More »
The Future is Digital Transformation for the Small and Middle Markets, and It Is Here The pandemic here accelerates the middle-market digital transformation the small business is lagging. The best talent wants more freedom to work from anywhere. Many managers are not prepared to manage this distributed environment. Is your competitor evolving into a digital
7 Frontiers of Digital Transformation in the Small and Middle Market? Read More »
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