The Complete Guide to Content Marketing for Midmarket Companies

15 minutes of reading / By Ashley Andersson / May 10, 2022 / business

Learn how to win with the complete guide to content marketing for midmarket companies. Content marketing can be an effective way to achieve various marketing goals. You can understand how successful your content campaign is by analyzing website traffic, engagement levels, and conversions. But producing content can become a full-time job. There’s a dirty little […]

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How to Identify Your Target Market in 5 Steps

11 minutes of reading / By Matrix Content Team / May 9, 2022 / business

How to Identify Your Target Market in 5 Steps Do you want to know how to identify your target market? Knowing your target market is essential to the success of your company. By knowing your target market and what motivates them, you can create products and services that appeal to them and inspire them to

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How to Hire the Best Real Estate Virtual Assistant in 5 Steps

10 minutes of reading / By Matrix Content Team / May 9, 2022 / business

How to Hire a Real Estate Virtual Assistant to Help Grow Your Business Swamped at work, learn how to hire a real estate virtual assistant to get help. Real estate is a highly competitive, growth-oriented, and fast-evolving sphere where a deal closure may take the sweat out of you. But since closing a deal is

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10 Things to Consider When Starting a Consulting Firm

14 minutes of reading / By Ashley Andersson / May 8, 2022 / business

Starting a Consulting Firm? 10 Reasons Your Clients Need You. Learn why and how starting a consulting firm can be a great way to help middle-market clients with their specific sales, marketing, and customer service needs. There are many reasons why clients might need the help of a consultant and consulting firm, including everything from

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What is Content Marketing and Why is it Important?

18 minutes of reading / By George Schildge / May 5, 2022 / business

What is content marketing, and why is it important? Emily was an ambitious marketing strategist known for deeply understanding her audience. She prided herself on crafting personalized, engaging content. Her secret weapon? The empathy map—a tool she had always used to keep her finger on the pulse of her audience’s needs, emotions, and desires. But

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Marketing Strategy that Will Send Sales Soaring

18 minutes of reading / By George Schildge / May 4, 2022 / business

Marketing Strategy that Will Send Sales Soaring Learn About a Marketing Strategy that Will Sends Sales Soaring The CMO of a successful B series tech startup was shocked when she noticed the leads from their website had dropped by an alarming 63% month over month. It just didn’t make sense – they had only made

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CRM with Marketing Automation and Customer Relationship Management by HubSpot

9 minutes of reading / By Ashley Andersson / April 13, 2022 / business

Finally, CRM, marketing automation, and customer service management by HubSpot. CRM with marketing automation and customer relationship management by HubSpot In the digital age, it’s become clear that customer relationships are the key to long-term success for any business. But with so many tools available today, how does a small or midmarket company know which

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Winning Sales Strategy for Technology Companies in 2023

13 minutes of reading / By Sabine Wolf / April 12, 2022 / business

Sales strategies for technology companies have shifted fast How Matrix and HubSpot create a sales strategy for technology companies to secure more sales. Sales strategy for technology companies needs to be tuned at all levels and more than once a year. But who has time? Sales strategy is always a hot topic for technology companies

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Why Inbound Marketing Strategy for Midmarket Companies with HubSpot is Vital

11 minutes of reading / By Sabine Wolf / April 10, 2022 / business

Why Inbound Marketing is Essential for Midmarket Companies with HubSpot Installed Inbound marketing is a powerful marketing strategy that can help you attract more visitors, convert more leads, and close more deals. With inbound marketing, you create valuable content that draws prospects to your website. If you’re looking to increase revenue with a midmarket inbound

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Database for Customer Relationship Management to Boost NPS

11 minutes of reading / By Ashley Andersson / April 8, 2022 / business

What is a database for customer relationship management, and how does it help your business? Learn all about a database for customer relationship management and how it helps your business. If understood and managed correctly, your database for customer relationship management is your goldmine. Siebel CRM Systems, Inc. was a software company principally designing, developing,

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