What is a Product Requirements Document? Learn about a Product Requirements Document and how to create a clean PRD. A product requirements document, or PRD, is a document that outlines the specific features and functionality of a product. Teams use it during the product development process to ensure that everyone is on the same page […]
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What is a market requirements document? Learn what a market requirements document is and how to use one. A market requirements document (MRD) is a critical tool for companies who want to stay ahead of the competition. It helps them assess a product’s or service’s viability and determine what features and functionality should be included
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Sales Consulting for Discrete Manufacturing in Companies Sales consulting for discrete manufacturing companies in the US. I spent 12 years in manufacturing to product development, where I ran the Six Sigma implementation at Sun Microsystems, ran production lines, and optimized front-to-back office operations selling ERP platforms. What amazes me about marketing professionals, most have never
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7 Steps for Cut Marketing Costs During an Economic Downturn Steal these 7 steps for marketing cost-cutting during an economic downturn before it’s too late. Marketing can be a huge expense for businesses, especially during an economic downturn. But it’s important to continue marketing your business to maintain market share and keep revenue flowing. There
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How to perform a marketing department reorganization for CMOs Performing a marketing department reorganization can seem daunting, but it can be a smooth transition with careful planning and execution. You’ll want to start by assessing your team’s strengths and weaknesses, then develop a plan that best utilizes everyone’s skills. You’ll also need to create new
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How to Increase your Website’s Domain Authority for Tooling and Drilling Rig Manufacturers Increase your website’s domain authority for tooling, drilling rig manufacturers, or any other manufacturing firm. Domain authority (DA) is one of the most important metrics you can track for your website. A high DA means that your website is authoritative and trusted
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5 Ways Targeted Communications Set Logistics and Supply Chain Companies Apart Steal these 5 ways targeted communications set logistics and supply chain companies can bring their unique value proposition to life to better positioning. In any industry, companies need to set themselves apart from the competition. And for logistics and supply chain companies, communications is
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Pricing for Professional Services – The Basics of the Business Model Regarding pricing for professional services from a consulting and professional service firm, there are three main models to consider: Fixed Price, Hourly Rate, and Project Based. Let’s take a closer look at each one. Is the price worth the effort for a failing business?
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How HubSpot CRM increases sales for logistics and supply chain management firms Learn how HubSpot CRM increases sales for logistics and supply chain management firms. If you’re like most businesses, your logistics and supply chain management sales could use a little boost. You may struggle to keep up with the competition or find it difficult
Does Marketing Exist to Drive Sales Revenue: But Are CMOs Successful? Marketing Exists to Drive Sales Revenue: But Are CMOs Successful? Does marketing exist to drive sales revenue? Marketing is creating awareness and demand for a product or service. It’s an important part of any business, but its effectiveness can be difficult to measure. Marketing
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