Gen AI Next Inflection Point: From Employee Experimentation To Organizational Transformation

11 minutes of reading / By George Schildge / August 10, 2024 / ai

Gen AI’s Next Defining Moment Gen AI Next Inflection Point: From Employee Experimentation To Organizational Transformation: Artificial intelligence (AI) has made significant advancements in recent years, reaching a critical juncture where its capabilities and applications are poised for transformative growth. This next inflection point in generative AI presents an opportunity to redefine industries, enhance human […]

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What is an AI Content Assessment?

9 minutes of reading / By Sabine Wolf / August 9, 2024 / ai

Unveiling the Potential of AI Content Assessment Before you begin with a content strategy that envelops and leverages artificial intelligence, we recommend doing a complete content assessment to determine if the content and content assets you have available are performing at the level they should. According to HubSpot, businesses that use AI-driven content strategies see

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AI and the Future of Storytelling: A CMO’s Perspective

9 minutes of reading / By Ashley Andersson / August 8, 2024 / ai

Rewriting the Narrative with AI When we speak to creatives in our industry, they think AI is the end of design and creative culture, but we would never agree. The opportunity of Gen AI lies in the ability to have freedom of expression in ways you could have never imagined. It’s when you understand Gen

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How to Future-Proof Your Marketing Team with AI

8 minutes of reading / By Ashley Andersson / August 6, 2024 / ai

Future-Proofing Your Marketing Team with AI For the past decade, businesses have undergone a digital transformation while laggers are still trying to figure it out. With today’s technology, AI is no tool. It’s not Photoshop, Word, or a writer. Can it do all that, sure? That’s hygiene. AI has disrupted the normal pattern of behavior

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Product Positioning Messaging Customer Acquisition

Refining Product Positioning and Messaging to Improve Customer Acquisition

11 minutes of reading / By Sabine Wolf / August 5, 2024 / business

Unlocking the Power of Refined Product Positioning and Messaging Capturing the Essence of Your Brand As a brand manager, you know that the essence of your brand lies in how well it communicates its value to potential customers. In a crowded market, where numerous competitors vie for attention, refined product positioning and messaging can set

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AI-Powered Efficiency + Human Creativity for Results That Resonate

11 minutes of reading / By George Schildge / August 4, 2024 / ai, Automation

Harmonizing AI and Human Creativity for Unmatched Results The Intersection of Technology and Imagination The perfect blend of AI-powered efficiency and human creativity in today’s fast-paced digital landscape has become the Holy Grail for marketing success. As a Chief Marketing Officer (CMO), you constantly strive to innovate, optimize, and resonate with your target audience. But

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Top 7 SEO Software Tools

10 minutes of reading / By Ashley Andersson / August 2, 2024 / SEO

Introduction: Elevate Your SEO Game with Cutting-Edge Tools Navigating the SEO Landscape In the ever-evolving world of search engine optimization (SEO), staying ahead of the competition requires more than basic knowledge and strategies. With constant algorithm updates and increasing competition, SEO managers must leverage advanced tools to streamline their efforts and maximize their impact. Why

MatrixAI Redefines Service Delivery with Revolutionary Service-as-Software (SaaS) Model

3 minutes of reading / By Sabine Wolf / August 1, 2024 / business, ai, Automation

MatrixAI’s SaaS Solution Delivers Unprecedented Scalability, Profitability, and Customer Satisfaction BURLINGTON, VT and DENVER, CO – MatrixAI, a pioneering force in the sales and marketing industry, announced its groundbreaking Service-as-Software (SaaS) model, revolutionizing how businesses operate and scale. By seamlessly integrating artificial intelligence (AI), software automation, and human expertise, MatrixAI empowers businesses to achieve unprecedented

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Purpose-Driven Marketing: How to Build a Brand that Stands for Something

9 minutes of reading / By Sabine Wolf / July 31, 2024 / Marketing

The Power of Purpose-Driven Marketing Shifting Paradigms in Marketing In today’s competitive landscape, consumers crave more than just products or services; they seek brands that resonate with their values and beliefs. Purpose-driven marketing transforms how companies connect with their audiences, creating deep emotional bonds and fostering long-term loyalty. For marketing managers, embracing purpose-driven strategies is

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Cracking the Code: The CMO’s Playbook for Creating Viral Short-Form Video Content

9 minutes of reading / By Sabine Wolf / July 30, 2024 / video marketing, business

Cracking the Code to Viral Video Success The Rise of Short-Form Video Content In the fast-paced world of digital marketing, short-form video content has emerged as a game-changer. With platforms like TikTok, Instagram Reels, and YouTube Shorts gaining massive popularity, the potential for creating viral content has never been greater. As a marketing manager, understanding

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