The Importance of Customer Segmentation for Franchisees

10 minutes of reading / By George Schildge / July 17, 2024 / customer service technology

Unveiling the Power of Customer Segmentation for Franchisees What is Customer Segmentation? Customer segmentation divides a company’s customer base into groups based on shared characteristics, behaviors, or preferences. The goal is to better understand and target specific customer groups with tailored products, services, and marketing strategies. Here’s why businesses use customer segmentation: There are many […]

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5 Essential Google Ads Scripts for Better-Optimized Accounts

10 minutes of reading / By George Schildge / July 10, 2024 / business

Optimizing Google Ads Accounts with Five Powerful Scripts Are your Google Ads paying off? Are you getting a 10:1 return on your ad spend? 3%? 5%? Maximize the potential of your Google Ads accounts with this curated collection of five essential scripts. Harness these invaluable tools to elevate your campaign management and achieve better-optimized results.

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OpenAI Sora: Revolutionary Text-to-Video Tool

11 minutes of reading / By George Schildge / July 9, 2024 / ai

Sora by OpenAI: A Groundbreaking Tool for Transforming Text into Videos So you’ve dipped your toe with AI to write images, but what about video production? Are you a visual learner or an auditory? But why would I want to produce a video with AI like SORA? You’re a marketing whiz with a knack for

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silo organization poor marketing roi results

How Silo Organization of Models Drain Productivity

8 minutes of reading / By George Schildge / July 2, 2024 / business

Unmasking the Productivity Vampire – Silo Organization of Models In the fast-paced world of modern business, productivity is the lifeblood of success. Yet, many organizations find their efficiency quietly drained by an insidious culprit: the siloed organization of models. Marketing managers, particularly those overseeing multifaceted campaigns, often grapple with this invisible productivity vampire, which hampers

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How to Perform a Google Ads Audit for a Local Business

9 minutes of reading / By George Schildge / June 28, 2024 / Google Ads

How to Perform a Google Ads Audit for a Local Business Picture this: your local business has been running Google Ads campaigns for months, yet the results must be more impressive. You’re pouring resources into advertising but not seeing the return on investment (ROI) you anticipated. Could there be inefficiencies lurking within your campaigns? If

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Geotargeting Local Business Conversion Rates

Mastering Geotargeting for Local Business Conversion Rates with Precision Targeting

9 minutes of reading / By Sabine Wolf / June 26, 2024 / local seo

Unleashing Geotargeting’s Potential: Elevate Local Business Conversions by Refining Targeting Strategies Local businesses must adapt to sophisticated marketing strategies to stay competitive in an increasingly digital world. Imagine reaching potential customers at the right place and time, delivering tailored messages that speak directly to their needs, and driving them to take immediate action. This powerful

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Mastering GeoFencing Local Business Conversion Rates with Targeted Audience Strategies

10 minutes of reading / By George Schildge / June 25, 2024 / business

Mastering GeoFencing Local Business Conversion Rates with Targeted Audience Strategies See Why Mastering Geo-Fencing Local Business Conversion Rates with Targeted Audience Strategies. Imagine geofencing as a digital concierge standing right outside your local store. Just as a concierge notices when a potential guest walks by and greets them with a warm, timely invitation—perhaps even offering

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SEO Mind Games: Decode Searcher Bias for Content Success

8 minutes of reading / By George Schildge / May 12, 2024 / seo

SEO Mind Games: Decode Searcher Bias for Content Success SEO Mind Games: Decode Searcher Bias for Content Success Today’s Chief Marketing Officers (CMOs) continually deal with the challenge of optimizing search engine marketing. You may find that despite optimizing keywords and mapping your search strategy, your search return on investment (ROI) needs to hit the

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Semantic Relevance Search Vs. Context Search

9 minutes of reading / By George Schildge / May 9, 2024 / seo

Semantic Relevance Search Vs. Context Search Learn about semantic relevance search vs. context search to improve marketing search ROI. As a Chief Marketing Officer (CMO), you are all too familiar with the problem of underperforming marketing strategies. Despite hiring accomplished marketers and investing in an array of marketing channels, you’re not seeing the return on

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Dysfunctional collaboration company growth

Through Dysfunctional Collaboration to Drive Growth

7 minutes of reading / By Sabine Wolf / April 27, 2024 / ai

Through Dysfunctional Collaboration to Drive Growth Through Dysfunctional Collaboration to Drive Growth Every business owner recognizes the importance of digital marketing. However, maintaining a strong and effective digital presence can take time and effort in the rapidly evolving landscape of online marketing. From understanding the latest SEO strategies to managing social media engagement and analyzing

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