How to Measure Non-Branded Click-Through Rate (CTR) Learn How to Measure Non-Branded Click-Through Rate (CTR) When No One Knows Your Name: Mastering the Art of Non-Branded Click-Through Rates In the bustling digital marketplace, where countless brands jostle for attention, there’s an unspoken challenge: how do you capture interest when your name isn’t yet on everyone’s […]
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How to Measure Share of Voice (SOV) for Intent Clusters Learn How to Measure Share of Voice (SOV) for Intent Clusters. In the ever-evolving digital marketing landscape, visibility is often touted as the holy grail. But here’s the truth: Visibility without context is a mirage. It’s like shouting into a void where no one’s listening.
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Beyond the Funnel: Mastering the Four S’s of the Modern Customer Journey Learn How to Go Beyond the Funnel: Mastering the Four S’s of the Modern Customer Journey. The traditional marketing funnel is obsolete. Today’s customer journey is a chaotic, nonlinear path defined by four key behaviors: Searching, Streaming, Scrolling, and Shopping. This comprehensive guide
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The Rise of Autonomous Marketers Learn About The Rise of Autonomous Marketers: Navigating the Future of Marketing with AIPads. Imagine upgrading from a trusty GPS to a sleek, self-driving car. Suddenly, your journey is seamless, intuitive, and more efficient. This is the transformation happening in the world of marketing today. Welcome to the era of
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Creating the “Single Source of Truth” for AI-Powered Growth Creating the “Single Source of Truth” for AI-Powered Growth In today’s data-driven economy, achieving scalable, AI-powered growth demands more than advanced algorithms—it requires clarity, consistency, and control. That’s where the concept of a “Single Source of Truth” becomes essential. For those who remember roving.com or maybe
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What is the Growth Acceleration Simulator? The Growth Acceleration Simulator is an AI-powered predictive analytics platform for marketing strategy and planning. It moves beyond historical dashboards and reactive analytics to provide a forward-looking view of your market. At its core, the Simulator allows you to: In short, it is a virtual sandbox for your marketing
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Missed Opportunity Calculator Missed Opportunity Calculator Average Value of a New Client ($) Number of Records to Target Current Conversion Rate (%) Calculate Missed Revenue
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How to Break Through Your Customer’s Digital Exhaustion Learn How to Break Through Your Customer’s Digital Exhaustion for More Sales. In a world saturated with notifications, emails, and endless digital noise, today’s consumers are overwhelmed and scroll past content without a second glance. For marketing managers, the challenge isn’t just reaching their audience; it’s resonating
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Beyond the Marketing Funnel: How AI and Nonlinear Journeys Are Redefining Modern Marketing Strategy Discover how AI-powered influence mapping, real-time insights, and customer-centric design transform today’s CMOs into transformation leaders. I. Introduction: The Death of the Funnel and the Rise of Fluid Journeys Once, the customer journey was depicted as a neat, linear funnel: awareness,
How to Use MatrixLabX’s Marketing Spend ROI S-Curve Calculator How to Use MatrixLabX’s Marketing Spend ROI S-Curve Calculator Learn How to Use MatrixLabX’s Marketing Spend ROI S-Curve Calculator. Maximizing marketing ROI isn’t just about spending more—it’s about spending smarter. MatrixLabX’s Marketing Spend ROI “S-Curve” Calculator is a powerful tool designed to help growth-focused marketers pinpoint
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