A digital asset is anything that exists in binary data which is self-contained, uniquely identifiable, and has a value or ability to use. When the term originated in the mid-90s, digital assets were items such as videos, images, audio, and documentation. Some digital assets are unprofitable and digital assets management becomes important as the owners […]
How to Identify Digital Assets that Can be the Most Profitable Read More »
15 Trends You Need To Know To Succeed In Digital Marketing for Higher Education Learn the 15 Trends You Need To Know To Succeed In Digital Marketing for Higher Education. Here’s some draft copy you could use or adapt for a blog post, LinkedIn article, or campaign piece about AI marketing in higher education and
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An SEO audit checklist makes finding the gaps in your content and SEO strategy easy. You should start with an SEO audit checklist to rank on the search engines. It’s 2025. When was your last SEO or website audit? Learn about pSEO. You have been investing in SEO for some time, yet you are not
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Your ecommerce conversions rate means survival for an early-stage company Ecommerce conversions rate is an important metric to watch after the website’s traffic metric. Economic downturns are a hassle to go through, but an unfortunate reality for all businesses. Did you have a virus, or maybe COVID-19, in your business plan? These recessions can destroy
How to Increase Your eCommerce Conversions Rate by 10X Read More »
The digital imperative is about rethinking your business model and leveraging marketing automation technology What if you could use marketing automation technology to eliminate waste and boost sales. Would you do it? I did. The digital imperative is about how small and medium-sized businesses can leverage sales and marketing automation technology to survive and thrive
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Designing a startup website is challenging for designers. The business is just getting off the ground and may not yet have a strong identity. Unlike an already-established company, the site helps shape who it is and how the world sees it. At the same time, it has to serve as a place to convert visitors
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Marketing automation software, like SharpSpring, can improve your sales performance while reducing your marketing costs. How can marketing automation platforms such as SharpSpring, Marketo, or HubSpot rationalize your business and increase productivity? If you want a cheap CRM system, this might be it. As schools and colleges ponder whether to open back up in 2020
SharpSpring Marketing Automation: Guide for Choosing Marketing Automation Read More »
Marketing Pest Control and Lead Generation Goes Across Vertical Industries Pest control marketing requires a keen knowledge of small business marketing, like B2C marketing. A national chain like Terminix or Orkin often franchises the pest control business. Pest control marketing strategies and ideas should gel as a pest control marketing plan. For a pest control
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The most important elevator pitch rule is brevity, context, and full meaning. You will have only one attempt to attract the attention of investors, and your time will be limited to only 30 seconds. Compose a short story about the concept of your product, project, or service for 100-150 words or 30 seconds of voiceover.
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How do you attract and retain talent and recognize ‘A Players.’ Although when attracting and retaining talent, intelligence and experience are critical, their character, personalities, drive, and internal drive are also important intangibles. Top talent is drawn to innovative companies with strong reputations and a culture that rewards success. One of the major challenges businesses
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