Zero-Click Search: How to Prevent #1 Zero-Click Search from Killing Your SEO

7 minutes of reading / By Matrix Content Team / September 21, 2021 / business

Don’t Let Zero-Click Search Kill Your SEO Startegy Efforts Zero-Click Search relies on voice recognition technology instead of typed words. This article is about a new type of search engine called Zero-Click Search (ZCS), and it utilizes voice recognition software to locate any given topic to show up in search results. You need to know […]

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5 Steps to Successful SharpSpring Marketing Automation Implementation Plan

9 minutes of reading / By Matrix Content Team / September 20, 2021 / business

Successful Marketing Automation Implementation Plan for SharpSpring (now ConstantContact) Marketing automation is one of the most powerful tools marketers have in their toolbox. It allows marketers to execute marketing campaigns, sales, and lead management activities automatically or semi-automatically with little to no human involvement. A successful marketing automation setup will help grow your business by

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How Lead Nurturing Email Marketing can Help Sales Conversions

9 minutes of reading / By Ashley Andersson / September 19, 2021 / Marketing, digital marketing, digital marketing agency, inbound marketing agency

Lead nurturing email marketing can increase your help sales conversions. This article discusses how email marketing is a great way to stay in front of your customers and potential clients. If you understand your marketing funnel, you might wonder why a 5% lead capture from your website yields only 2% of sales. What? The average

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Denver Startup Ecosystem: How Does it Compare with Other Cities in the U.S.?

14 minutes of reading / By Matrix Content Team / September 17, 2021 / business

The Denver startup ecosystem is vibrant. The Denver startup ecosystem is vibrant. Inc. Magazine ranked Denver the #3 city in the U.S. for entrepreneurial activity. Denver is the perfect city for the Denver startup environment. It has a promising future for startups, and the Denver metro area produces more than $5 billion of economic activity

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Social Media Management: Awesome Social Media Management for 2025

12 minutes of reading / By Matrix Content Team / September 16, 2021 / business

Social media management is a relatively new concept Social media management is a relatively new concept developed to fill the gap between social media marketing and digital marketing. As social media becomes increasingly popular, businesses seek ways to maximize their reach and impact. Social Media Management, or SMM as it’s more commonly known, is managing

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#1 Brand Strategy in Marketing: The Importance of a Reason to Be

9 minutes of reading / By Matrix Content Team / September 15, 2021 / business

Accelerate Your Company with a Better Brand Strategy in Marketing Some brand managers may believe that they can succeed by following a brand strategy in marketing, but it is only successful if the brand has a reason to be. What does this mean? This means that your brand needs to have an important purpose for

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10 Best Ecommerce Hosting Providers in 2022

17 minutes of reading / By Matrix Content Team / September 14, 2021 / business

Ecommerce hosting providers are the backbone of your ecommerce store Ecommerce website owners are always looking for the best ecommerce hosting provider who can offer them a reliable and secure ecommerce server. There is no such thing as the best ecommerce host, but there are definitely quite a few bad ones out there. When you

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What is Programmatic Advertising and How Does it Work?

13 minutes of reading / By Ashley Andersson / September 13, 2021 / digital marketing, programmatic advertising

How does programmatic advertising work? Programmatic advertising uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms – in a fraction of a second. Programmatic also incorporates traffic data and online targeting methods to serve impressions more accurately, efficiently, and at scale, which means better ROI for advertisers

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Local SEO: How 97% of Search Engines Users Discover Local Businesses

11 minutes of reading / By Sabine Wolf / September 13, 2021 / business

97% of local sales start with local SEO searches Local SEO makes your company visible for geographically related searches, specifically within Google’s Local Pack (or map listings). A local search engine optimization service will ensure you rank higher than your competitors and increase the company’s online visibility. This article discusses how 97% of searchers use

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Pillar Content: 10 Effective Tactics With Many Derivatives

12 minutes of reading / By Ashley Andersson / September 12, 2021 / business

Pillar content can be seen as any long-form piece of substantive information. Pillar content can be seen as any long-form piece of substantive information with many derivatives. Examples include eBooks, reports, and guides. Pillar contents are central to your online marketing strategy because they provide you with a way to directly interact with your audience

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