Author name: Sabine Wolf

Sabine Wolf

TV Advertising: The Impact of Video on Demand and Streaming on TV Ads

TV advertising is being impacted by video-on-demand and streaming services. TV advertising is changing quickly, and huge opportunities exist. Netflix launched its first subscription-based video streaming service almost 13 years ago, laying the foundation for a massive transformation in how we watch TV.  YouTube had already existed then, and Hulu followed suit soon after. The […]

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Promotional Strategy Small Businesses

Promotional Strategy for Small Businesses and Win in 2023

Promotional Strategy for Small Businesses and Win in 2023 Learn how to Promotional Strategy for Small Businesses and Win in 2023. An effective promotional strategy combines advertising, personal selling, sales promotion, and publicity into coordinated programs for communicating with buyers and others involved in purchasing decisions. The importance of promotional techniques influences company sales. Billions

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