Author name: Sabine Wolf

Sabine Wolf
High-Tech Startup Chief Marketing Officer

7 Ways Content Marketing Can Help High-Tech Startup Chief Marketing Officers Grow

High-Tech Startup Chief Marketing Officers Can Use These 7 Ways Content Marketing to Grow Leads The ultimate goal of every high-tech startup CMO (Chief Marketing Officer) is to grow the company as much as possible. The CMO job description startup should include content marketing experience. As a marketing expert, you already know your options for

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Digital Marketing for Higher Education Is Changing Rapidly

15 Trends You Need To Know To Succeed In Digital Marketing for Higher Education in 2020 Digital marketing for higher education is changing at a faster and faster pace. And COVID-19 has acted as a catalyst. There has always been stiff competition in the educational sector, with institutions battling to secure the most brilliant students

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eCommerce Conversions Rate

How to Increase Your eCommerce Conversions Rate by 10X

Your ecommerce conversions rate means survival for an early-stage company Ecommerce conversions rate is an important metric to watch after the website’s traffic metric. Economic downturns are a hassle to go through, but an unfortunate reality for all businesses. Did you have a virus, or maybe COVID-19, in your business plan? These recessions can destroy

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elevator pitch startups

How to Write Excellent Elevator Pitch For Startup Funding

The most important elevator pitch rule is brevity, context, and full meaning. You will have only one attempt to attract the attention of investors, and your time will be limited to only 30 seconds. Compose a short story about the concept of your product, project, or service for 100-150 words or 30 seconds of voiceover.

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3 Ways to Attract and Retain Talent in a Competitive Industry

How do you attract and retain talent and recognize ‘A Players.’ Although when attracting and retaining talent, intelligence and experience are critical, their character, personalities, drive, and internal drive are also important intangibles. Top talent is drawn to innovative companies with strong reputations and a culture that rewards success. One of the major challenges businesses

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Online Marketing Needs To Embrace Offline In 2021

Once upon a time, artificial intelligence (AI), data-driven online marketing, and voice search engine optimization were ambitious concepts bordering on the ridiculous.  Today, these innovative online marketing trends are among the top priorities for most business owners in 2020. But you can miss offline strategies and offline media opportunities. The best online marketing strategies comprise

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Remote Team Management: How to Effectively Handle Remote Marketing Teams During a Crisis (COVID-19 and Beyond)

During a crisis, you must be prepared to manage remote marketing teams with remote team management protocols. The COVID-19 crisis rained on the world so quickly that many businesses and marketing teams did not have a remote team management plan. While we work through these troubling times, you will learn to handle stress in the

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B2B tech sales

B2B Tech Sales: How Account-Based Marketing will Grow Your Sales by 500% in 3-months

B2B Tech Sales Requires an Account-Based Marketing Strategy Effective marketing for B2B Tech Sales in the tech industry is crucial for a company to gain visibility and boost sales revenue. Unlike other markets, the competitive world of technology is home to the brightest people with the best ideas. Even if you have the most innovative

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